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Email Marketing Manager Jobs in Bothell, WA (NOW HIRING)

Create email marketing campaigns and edit content to ensure a high open rates, CTR and conversions. Manage Content Management System (CMS) which supports the publishing of web content as needed.

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Email Marketing Manager information

See Bothell, WA salary details

$45.3K

$97.5K

$177.7K

How much do email marketing manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for email marketing manager in Bothell, WA is $97,521.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,900.00 and $103,400.00 per year, depending on experience, location, and employer.

What are some common challenges Email Marketing Managers face when coordinating campaigns with other departments?

Email Marketing Managers often collaborate closely with teams like design, content, and sales to develop effective campaigns. One common challenge is aligning timelines and priorities across departments, which can result in delays or last-minute changes. Additionally, ensuring consistent messaging and branding while accommodating input from multiple stakeholders requires strong communication and project management skills. Proactively setting clear expectations and maintaining open channels of communication can help navigate these challenges and deliver successful campaigns.

What does an Email Marketing Manager do?

An Email Marketing Manager is responsible for creating, executing, and optimizing email campaigns to engage customers, promote products or services, and drive business growth. They develop strategies for building email lists, segmenting audiences, crafting compelling email content, and analyzing campaign performance. Their role often involves using email marketing software, A/B testing, and ensuring compliance with privacy regulations. By leveraging analytics, they continuously improve the effectiveness of email communications and contribute to overall marketing objectives.

What Does an Email Marketing Manager Do?

As an email marketing manager, your main job duties are to create, implement, and monitor email marketing campaigns for your organization. You oversee all aspects of the marketing campaign. You manage team members, analyze metrics such as emails opened and links clicked, and play a major role in the design and content creation. This career requires extensive business and marketing experience. At least a bachelor’s degree in a related field is preferred by employers. Additional qualifications are strong communication skills, excellent problem-solving abilities, and technical experience with common industry software.

What are the key skills and qualifications needed to thrive as an Email Marketing Manager, and why are they important?

To thrive as an Email Marketing Manager, you need expertise in marketing strategy, content creation, audience segmentation, and analytics, typically supported by a degree in marketing, communications, or a related field. Familiarity with email marketing platforms (such as Mailchimp, HubSpot, or Salesforce Marketing Cloud), A/B testing tools, and email automation systems is essential. Strong copywriting, analytical thinking, and project management skills help you craft compelling campaigns and optimize results. These abilities are critical for driving engagement, nurturing leads, and achieving measurable business outcomes through effective email marketing.

What is the difference between Email Marketing Manager vs Digital Marketing Specialist?

AspectEmail Marketing ManagerDigital Marketing Specialist
CredentialsMarketing degree, certifications in email marketing toolsMarketing or related degree, certifications in digital marketing
Work EnvironmentFocus on email campaigns, marketing automation platformsBroader digital channels including social media, SEO, PPC
Employer & Industry UsageUsed in retail, e-commerce, B2B companiesUsed across various industries for overall digital strategy

The Email Marketing Manager specializes in creating and managing email campaigns, focusing on email strategy, automation, and analytics. In contrast, the Digital Marketing Specialist handles a wider range of digital channels, including social media, SEO, and paid advertising. While both roles require marketing knowledge and certifications, the Email Marketing Manager's expertise is more concentrated on email platforms and automation tools, making it ideal for companies prioritizing email outreach.

What are the most commonly searched types of Email Marketing jobs in Bothell, WA? The most popular types of Email Marketing jobs in Bothell, WA are:
What job categories do people searching Email Marketing Manager jobs in Bothell, WA look for? The top searched job categories for Email Marketing Manager jobs in Bothell, WA are:
What cities near Bothell, WA are hiring for Email Marketing Manager jobs? Cities near Bothell, WA with the most Email Marketing Manager job openings:
Email Marketing Manager, Events, AWS Integrated Demand Center

Email Marketing Manager, Events, AWS Integrated Demand Center

Amazon

Seattle, WA

Full-time

Posted 17 days ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,847 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

AWS Marketing is seeking an experienced Email Marketing Manager, Events to drive email channel strategy for our global events portfolio. This role is responsible for managing global email marketing initiatives focused on maximizing registration and attendance goals through strategic audience segmentation, email architecture design, and continuous optimization.
Key job responsibilities
Define and execute email channel strategy for specific event programs or regions, including audience segmentation frameworks, email architecture design, and A/B testing protocols
Plan, develop, and execute email campaigns that drive registration and attendance goals for global events and summits
Continuously optimize email campaigns to improve registration-to-attendance conversion rates and meet event capacity targets
Measure how email initiatives impact team goals, customer engagement metrics (open rates, CTR, conversion), registration and attendance goals, and overall customer experience
Regularly review, interpret, and communicate email performance metrics, registration/attendance trends, and optimization insights to peers and managers
Accelerate progress by driving decisions on email cadence, content strategy, and segmentation approaches
Develop technical and creative requirements for email campaigns in partnership with cross-functional teams
Communicate effectively with stakeholders, peers, and managers across marketing operations, event operations, and creative teams
Participate in recruiting and hiring processes, and mentor others on email best practices.


What Amazon employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Amazon logo

About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US