Overview
Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven strategies for over 80 global clients.
At Ptarmigan, our people are our greatest asset. Their expertise, creativity, and entrepreneurial mindset fuel our success-driving growth, expanding technological capabilities, and delivering cutting-edge media solutions that adapt to an evolving marketplace.
As we continue to expand our New York office, we're seeking dynamic, forward-thinking professionals passionate about financial services, media strategy, and innovative marketing solutions. This is an exciting opportunity to join a collaborative, fast-paced team where your ideas and impact will shape the future of our clients and our business.
Responsibilities include:
- Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
- Develop and present comprehensive media recommendations encompassing both tactical activations and high-impact, custom solutions to achieve client goals.
- Oversee end-to-end campaign execution-from trafficking and creative delivery through reporting and optimization-ensuring quality control, accuracy, and adherence to deadlines.
- Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
- Lead campaign performance analysis, providing actionable insights and optimization strategies based on data and key performance indicators (KPIs).
- Maintain a full understanding of ongoing projects across planning, digital, and investment teams to ensure strategic alignment.
- Guide, mentor, and develop junior team members-setting clear expectations, prioritizing work, ensuring quality standards, and fostering professional growth.
- Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones.
- Support junior staff in developing clear and strategic RFPs, ensuring proposals from media partners are innovative, best-in-class, and aligned with client objectives.
- Contribute to Ptarmigan Media's thought leadership and new business development initiatives.
Skills required for this position:
- 4+ years of media planning and buying experience within a media agency.
- Strong knowledge of 360 cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
- Proven ability to develop and implement innovative ideas that enhance channel performance and client processes.
- Strong analytical skills with the ability to interpret digital performance data and report on KPIs across multiple tactics.
- Effective negotiation skills that deliver incremental value for client investments.
- Proficiency with key tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
- Proven ability to build strategic, collaborative relationships with media partners and clients.
- Exceptional communication, presentation, and writing skills.
- Highly organized, detail-oriented, and able to thrive in a fast-paced environment while managing multiple priorities.
- Advanced proficiency in Microsoft Office Suite.
- Experience in the Financial Services category preferred, but not required.
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