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Director Web Analytics Jobs (NOW HIRING)

Fusion92

Associate Director, Analytics

Chicago, IL

Associate Director, Analytics The Associate Analytics Director will raise the bar across the agency ... Strategy, management, and ongoing reporting and insights for major web properties * Provide ...

Fusion92

Associate Director, Analytics

Chicago, IL · On-site

Associate Director, Analytics The Associate Analytics Director will raise the bar across the agency ... Strategy, management, and ongoing reporting and insights for major web properties * Provide ...

Epitec, Inc.

Digital Web Analyst

Detroit, MI · On-site

$81K - $82K/yr

Deliver consulting assignments, presentations, written papers, extended projects and other direct client interactions. * Deliver web analytic plans for business segments including communications on ...

Grand Circle LLC

Director of Analytics

Boston, MA · On-site

$140K - $160K/yr

Analyze customer, web, marketing, and operational data to identify actionable insights and ... direct access to Pinnacle Leadership & Team Development. * Extra perks: Commuter benefits, FSA ...

Home Depot

Sr Analyst, Online Business Analytics

Atlanta, GA · On-site

$87K - $113K/yr

... web analytics strategy to Specialty Channel. Direct Manager/Direct Reports: * Reports to Sr Manager * Position has 0 Direct Reports Travel Requirements: * Typically requires overnight travel less ...

Grand Circle Travel

Director of Analytics

Boston, MA · On-site

$140 - $160/hr

Analyze customer, web, marketing, and operational data to identify actionable insights and ... direct access to Pinnacle Leadership & Team Development. * Extra perks: Commuter benefits, FSA ...

Grand Circle Corporation

$140 - $160/hr

Analyze customer, web, marketing, and operational data to identify actionable insights and ... direct access to Pinnacle Leadership & Team Development. * Extra perks: Commuter benefits, FSA ...

New

Grand Circle Corporation

Director of Analytics

Boston, MA · On-site

$140 - $160/hr

Analyze customer, web, marketing, and operational data to identify actionable insights and ... direct access to Pinnacle Leadership & Team Development. * Extra perks: Commuter benefits, FSA ...

New

Smith and Wesson

Web Content Specialist I

Maryville, TN · On-site

Use Web Analytics (GA4, Search Console, etc.) to identify friction points in the user journey and ... Our recruiters will only direct candidates to apply through our official career page www.smith ...

Invicti Security

Senior Marketing Web Developer

Boston, MA · On-site

$90 - $130/hr

Comfort with web analytics tools (e.g., GA4, and similar) and using data to diagnose funnel issues and prioritize fixes. * Direct experience with marketing websites in a growth or lead‑acquisition ...

Invicti Security

Senior Marketing Web Developer

Austin, TX · On-site

$110 - $150/hr

Comfort with web analytics tools (e.g., GA4, and similar) and using data to diagnose funnel issues and prioritize fixes. * Direct experience with marketing websites in a growth or lead‑acquisition ...

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Director Web Analytics information

See salary details

$46.5K

$94.3K

$140K

How much do director web analytics jobs pay per year?

As of Aug 31, 2026, the average yearly pay for director web analytics in the United States is $94,255.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,000.00 and $111,500.00 per year, depending on experience, location, and employer.

What does a director of web analytics do?

A Director of Web Analytics oversees the strategy, implementation, and management of web analytics for an organization. They lead teams that collect, analyze, and interpret website data to guide business decisions, optimize user experience, and improve digital marketing effectiveness. This role often collaborates with marketing, IT, and executive teams to align analytics efforts with business goals and ensure accurate data tracking and reporting.

What are the key skills and qualifications needed to thrive as a director of web analytics?

To thrive as a Director of Web Analytics, you need advanced analytical skills, deep knowledge of digital marketing, and a strong background in statistics, often supported by a relevant degree and substantial experience in web analytics. Expertise in tools like Google Analytics, Adobe Analytics, data visualization platforms, and familiarity with tag management systems and SQL are typically required. Exceptional leadership, strategic thinking, and communication skills help you translate data insights into actionable business strategies and effectively lead analytics teams. These skills ensure data-driven decision-making, optimize user experiences, and drive measurable business growth.

How does a director of web analytics typically collaborate with marketing and product teams to drive business results?

As a Director of Web Analytics, you'll work closely with marketing and product teams to translate data insights into actionable strategies. This often involves leading cross-functional meetings, aligning on key performance indicators (KPIs), and providing guidance on campaign or product optimizations based on analytic findings. You may also be responsible for helping teams interpret complex data, ensuring analytical tools are integrated with marketing and product platforms, and fostering a data-driven culture across departments. Regular collaboration is essential to ensure that data insights directly contribute to business growth and improved user experiences.

What is the difference between Director Web Analytics vs Web Analytics Manager?

AspectDirector Web AnalyticsWeb Analytics Manager
ResponsibilitiesOversees entire web analytics strategy, leads teams, and aligns analytics with business goalsManages daily analytics operations, implements tracking, and reports on web data
Required SkillsAdvanced analytics, leadership, strategic planning, and stakeholder communicationTechnical skills in analytics tools, data collection, and reporting
CertificationsGoogle Analytics, data analysis, and leadership certificationsGoogle Analytics, Adobe Analytics, and technical certifications
Work EnvironmentSenior management, cross-departmental collaboration, strategic planningOperational, technical team management, hands-on analytics work

In summary, the Director Web Analytics focuses on strategic leadership and aligning analytics with business objectives, while the Web Analytics Manager handles daily operations and technical implementation. Both roles require strong analytical skills and relevant certifications, but differ in scope and seniority.

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Cities with the most Director Web Analytics job openings:

What are the most commonly searched types of Web Analytics jobs?

The most popular types of Web Analytics jobs are:

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Director Web Analytics jobs near you
Infographic showing various Director Web Analytics job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $94,255 per year, or $45.3 per hour.

Associate Director, Analytics

Chicago, IL

Fusion92
Marketing • 11 - 50 employees
Learn more about Fusion92external

Full-time

Re-posted 11 days ago

Job description

Company Description

We're an independent agency, made up of independent people. Thinkers, tinkerers, designers, writers, planners, poets, inventors, innovators and robot makers. Our independence defines us, not a holding company. Because while every agency can offer up the muscle, only a shop as independent as ours can put in the hustle necessary to create real results for your brand.

Job Description

Associate Director, Analytics 
The Associate Analytics Director will raise the bar across the agency by fueling a culture of data driven results in everything the agency does.  They will be responsible for managing the analytics work across a variety of clients.  This role supports the data driven strategy to grow both client and Fusion92 business. 
ROLE RESPONSIBILITIES:

  • Strategy, management, and ongoing reporting and insights for major web properties
  • Provide performance measurement and actionable insights around program optimization to clients
  • Collaborate with internal teams and marketers to help identify and develop program solutions that meet identified marketing objectives vis custom analysis and data driven insights
  • Translate complex concepts into meaningful data-driven stories that resonate with clients and highlight Fusion92's value
  • Development of POVs on methods to address different measurement needs
  • Development of Multi Touch Attribution modeling across client marketing channels
  • Develop and apply advance proprietary models that identify linkages between all conversions and all media drivers
  • Asses business and marketing channels to develop a roadmap with possible solutions to measure results
  • Data visualization and advanced reporting:  Assist with moving away from Excel/PowerPoint-centric reporting by contributing to the design and implementation of interactive, web-based reporting

 
 

 
 

Qualifications

EXPERIENCE & SKILLS REQUIRED

  • 6+ years' experience in an industry where the focus has been on pulling large datasets and deriving insights from them
  • Experience with digital campaign analysis (display, mobile, social media, search and/or email)
  • Expertise working directly with clients, and managing expectations and projects to ensure all needs are addressed
  • Bachelor's Degree - ideally with a concentration in advertising/marketing, business, engineering, or statistics/mathematics
  • Excellent written and verbal communication skills and the ability to work well in a highly collaborative team environment
  • Experience successfully leading technical projects across teams with multiple stakeholders
  • Expertise with an web analytics platform (Google Analytics, Webtrends, Omniture/Adobe Analytics)
  • Advanced Microsoft Excel skills, PowerPoint skills, and/or Tableau skills
  • Demonstrated strong problem solving and project management skills
  • Proactive approach to internal team needs and client needs
  • Team player - dependable, respectful, and communicative
  • Fun and positive attitude
  • Strong work ethic
  • Able to work independently and balance multiple tasks
Additional Information

All your information will be kept confidential according to EEO guidelines.

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