This is a pivotal role that blends creative excellence, commercial acumen, and inspiring strategic ... Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction ...
This is a pivotal role that blends creative excellence, commercial acumen, and inspiring strategic ... Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction ...
Director of Marketing
Mcminnville, OR · On-site
$75K - $85K/yr
Collaborate with creative partners, faculty, and admissions leadership to develop compelling print ... Work closely with the Director of Strategic Communications to ensure consistent messaging, visual ...
New
Director of Marketing
Mcminnville, OR · On-site
$75K - $85K/yr
Collaborate with creative partners, faculty, and admissions leadership to develop compelling print ... Work closely with the Director of Strategic Communications to ensure consistent messaging, visual ...
New
Collaborating on creative problem solving for product wide problems spaces beyond UI/UX. * Works with Executive Producer and Engineering Director on goals and needs of UI Technical Design, Visual ...
Director, Sales Strategy & Value
OR · Remote
$150K - $180K/yr
Use creative problem solving to translate product strategy into GTM motions in partnership with ... Highly proficient in data analysis, synthesizing qualitative and quantitative inputs, and visual ...
Director, Sales Strategy & Value
OR · Remote
$150K - $180K/yr
Use creative problem solving to translate product strategy into GTM motions in partnership with ... Highly proficient in data analysis, synthesizing qualitative and quantitative inputs, and visual ...
This role requires a strong balance of creative vision and technical expertise, with deep knowledge ... Directors to shape the future of Performance and Lifestyle Sock design. Working across design ...
This role requires a strong balance of creative vision and technical expertise, with deep knowledge ... Directors to shape the future of Performance and Lifestyle Sock design. Working across design ...
OR · On-site
Ensure the project's technical direction is scalable, sustainable, and aligned with our creative ... Collaborates closely with art and design teams to balance visual fidelity and performance, and ...
Social Video & Design Fellow
OR · Remote
Position Reporting to the Art Director, the Social Video and Design Fellow supports the creation of ... What We're Looking For You are a creative thinker with strong visual instincts, a deep ...
Social Video & Design Fellow
OR · Remote
Position Reporting to the Art Director, the Social Video and Design Fellow supports the creation of ... What We're Looking For You are a creative thinker with strong visual instincts, a deep ...
You'll own Pigment's visual and creative identity. That means making calls on direction and driving ... You know the difference between directing an agency and supervising one. You are a credible partner ...
You'll own Pigment's visual and creative identity. That means making calls on direction and driving ... You know the difference between directing an agency and supervising one. You are a credible partner ...
Partner with Brand Marketing and Creative to bring seasonal stories, product launches, category ... visual merchandising, and ongoing shop maintenance. * Partner closely with Site Operations to ...
Partner with Brand Marketing and Creative to bring seasonal stories, product launches, category ... visual merchandising, and ongoing shop maintenance. * Partner closely with Site Operations to ...
Partner with Brand Marketing and Creative to bring seasonal stories, product launches, category ... visual merchandising, and ongoing shop maintenance. * Partner closely with Site Operations to ...
Partner with Brand Marketing and Creative to bring seasonal stories, product launches, category ... visual merchandising, and ongoing shop maintenance. * Partner closely with Site Operations to ...
Partner with Brand Marketing and Creative to bring seasonal stories, product launches, category ... visual merchandising, and ongoing shop maintenance. * Partner closely with Site Operations to ...
Partner with Brand Marketing and Creative to bring seasonal stories, product launches, category ... visual merchandising, and ongoing shop maintenance. * Partner closely with Site Operations to ...
Reports to Senior Director of Brand & Creative Pay Classification Full-Time, Exempt Responsibilities * Design and deliver visual assets across web pages, landing pages, social media, digital ...
Reports to Senior Director of Brand & Creative Pay Classification Full-Time, Exempt Responsibilities * Design and deliver visual assets across web pages, landing pages, social media, digital ...
Senior Brand Designer
OR · On-site +1
$101K - $108K/yr
... director. This isn't a typical production design role. We're looking for someone who can ideate ... Ensure all creative output is on brand and reflects Keyfactor's distinctive visual identity across ...
Senior Brand Designer
OR · On-site +1
$101K - $108K/yr
... director. This isn't a typical production design role. We're looking for someone who can ideate ... Ensure all creative output is on brand and reflects Keyfactor's distinctive visual identity across ...
Collaborate closely with internal marketing directors and creative directors to create visual narratives aligned with brand standards. * Develop motion toolkits, templates and reusable assets for ...
Collaborate closely with internal marketing directors and creative directors to create visual narratives aligned with brand standards. * Develop motion toolkits, templates and reusable assets for ...
Whether you're a seasoned art director, a rising design star, a video editor or content creator, or ... Use visual thinking and design skills to solve creative challenges * Flex a variety of creative ...
Whether you're a seasoned art director, a rising design star, a video editor or content creator, or ... Use visual thinking and design skills to solve creative challenges * Flex a variety of creative ...
Whether you're a seasoned art director, a rising design star, a video editor or content creator, or ... Use visual thinking and design skills to solve creative challenges * Flex a variety of creative ...
Whether you're a seasoned art director, a rising design star, a video editor or content creator, or ... Use visual thinking and design skills to solve creative challenges * Flex a variety of creative ...
The role requires an energetic and creative person with extraordinarily polished presentation ... Basic knowledge of audio/visual equipment required. * Excellent time management and attention to ...
The role requires an energetic and creative person with extraordinarily polished presentation ... Basic knowledge of audio/visual equipment required. * Excellent time management and attention to ...
The role requires an energetic and creative person with extraordinarily polished presentation ... Basic knowledge of audio/visual equipment required. * Excellent time management and attention to ...
The role requires an energetic and creative person with extraordinarily polished presentation ... Basic knowledge of audio/visual equipment required. * Excellent time management and attention to ...
OR · On-site
$100K - $115K/yr
Captain the visual fleet: Work with and help direct photographers, retouchers, and external creative partners to maintain visual standards. * Trade with trusted ports: Partner with external vendors ...
OR · On-site
$100K - $115K/yr
Captain the visual fleet: Work with and help direct photographers, retouchers, and external creative partners to maintain visual standards. * Trade with trusted ports: Partner with external vendors ...
Retail Brand Presentation Manager
Portland, OR · On-site
$16 - $19/hr
The ideal candidate is a creative, detail-oriented visual leader who understands the importance of ... Direct and manage floor plans, interior & exterior signage, fixturing, merchandising, branded ...
Quick apply
Retail Brand Presentation Manager
Portland, OR · On-site
$16 - $19/hr
The ideal candidate is a creative, detail-oriented visual leader who understands the importance of ... Direct and manage floor plans, interior & exterior signage, fixturing, merchandising, branded ...
Director Visual Creative information
Do director visual creatives get paid well?
What are the key skills and qualifications needed to thrive as a director visual creative, and why are they important?
How does a director visual creative typically collaborate with other departments to execute large-scale campaigns?
How much is a director visual creative paid?
What is the difference between Director Visual Creative vs Graphic Designer?
| Aspect | Director Visual Creative | Graphic Designer |
|---|---|---|
| Credentials | Bachelor’s degree in design, art, or related field; extensive portfolio | Bachelor’s degree in graphic design, visual arts, or related field; strong portfolio |
| Work Environment | Leads creative teams, oversees projects, collaborates with clients | Creates visual content, works independently or in small teams |
| Industry Usage | Advertising agencies, media companies, large corporations | Design studios, marketing departments, freelance work |
| Search & Comparison Intent | Understanding leadership roles in visual design | Focus on individual design skills and execution |
The main difference between a Director Visual Creative and a Graphic Designer lies in their scope and responsibilities. The Director Visual Creative oversees entire creative teams and strategic vision, while the Graphic Designer focuses on creating specific visual content. Both roles require strong design credentials, but the director position involves leadership and project management, often in larger organizational settings.
What does a director visual creative do?
Full-time
Re-posted 23 days ago
Deckers Brands rating
8.9
Based on 27 frontline employees who took The Breakroom Quiz
5th of 61 rated fashion and textile manufacturers
Job description
Job Title: Senior Director, Global Brand and Product Marketing - HOKA
Reports to: Vice President, HOKA Global Marketing
Location: Portland, OR and Los Angeles (Hybrid)
The Role
The Senior Director, Global Brand and Product Marketing is a critical leadership role focused on leading the strategic development and execution of HOKA's global brand and product marketing. This leader will define the multi-year brand narrative and ensure integrated storytelling across brand, performance and lifestyle categories - bringing together brand strategy, campaign development, product marketing, brand experiences, and full-funnel media planning to inspire brand love, drive growth, and deepen consumer connection. By embedding HOKA at the heart of run, outdoor and sport culture, this role will help solidify the brand's iconic status, fostering deep emotional connections with consumers. This is a pivotal role that blends creative excellence, commercial acumen, and inspiring strategic leadership to shape one of the fastest-growing brands in running, sport and culture.
Your Impact
Brand Leadership & Strategy
- Develop and lead HOKA's global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives
- Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation
- Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace
- Partner closely with regional marketing and commercial leads to ensure global consistency and local relevance
- Develop and execute global GTM (Go-To-Market) strategies and brand maps that drive awareness, engagement, adoption, and brand love
- Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance
Integrated Brand Campaigns & Activations
- Lead the development and execution of global integrated brand initiatives and campaigns that inspire consumers and drive measurable results
- Partner cross-functionally with Creative, Digital, PR, Retail, and Sports Marketing teams to deliver cohesive 360 storytelling and consumer journeys across all touchpoints
- Oversee global brand activations, cultural partnerships, and key moments that build brand heat, engagement and resonance across both performance and lifestyle categories.
- Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance.
- Define clear global KPIs for campaigns and ensure delivery of marketing milestones and sell-in assets on time
Global Product Marketing
- Lead go-to-market planning and alignment across functions to deliver consistent, impactful global product launches
- Translate insights into compelling product narratives and seasonal marketing concepts that connect innovation and design with consumer benefits
- Partner with Merchandising to define consumer targets, hero stories, and launch priorities for footwear, apparel, and accessories across performance and lifestyle
- Lead the creation of product marketing frameworks and storytelling strategies that connect category and brand strategy
- Integrate product marketing priorities into broader brand campaigns and experiences to strengthen the link between product and brand storytelling
- Partner with Global Insights to identify trends, market shifts, and consumer opportunities through ongoing brand and segmentation studies
- Collaborate with Retail and Visual Merchandising teams to bring product stories to life across DTC and wholesale channels
Global Media Strategy
- Develop and oversee HOKA's global media strategy, ensuring a unified, full-funnel approach that drives both brand awareness and business outcomes
- Partner closely with regional marketing, media agencies, and digital teams to plan, execute, and optimize paid media investments across channels (digital, social, video, OOH, broadcast, and experiential)
- Establish global media guidelines, frameworks, and measurement tools to ensure efficiency, consistency, and ROI across markets
- Leverage data and consumer insights to inform media targeting, creative testing, and channel optimization
- Integrate media planning early in the campaign process to ensure amplification of storytelling and alignment with key brand moments and budgets
Consumer Journey Alignment & Innovation
- Champion a consumer-first mindset across all global marketing functions, ensuring every touchpoint reflects HOKA's brand positioning, purpose and visual identity
- Foster innovation in how consumers experience HOKA, through immersive activations, emerging media, digital experiences and community
- Lead transformation initiatives that reinforce consumer-centric dashboards and measurement frameworks across teams
- Ensure global consistency in storytelling while empowering local adaptation to reflect regional culture and insights
Leadership & Collaboration
- Lead, inspire, and develop a high-performing global team driving brand and category marketing
- Foster a culture of collaboration, innovation, quality and accountability across global and regional teams
- Champion cross-functional alignment with Product, Merchandising, Creative, PR, Social, Ambassadors, Sports Marketing and Partnerships to ensure brand coherence and commercial success
- Uphold HOKA commitment to inclusion, belonging, and representation across all marketing efforts
We celebrate diversity-of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are
- 15+ years of progressive experience in global brand and product marketing, with proven expertise in integrated marketing, campaign and global media strategy, and scaling global consumer brands
- Experienced in leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands
- A global brand builder and strategic storyteller who thrives at the intersection of creativity, consumer and insights
- Deep understanding of the intersection between running, sport, culture, and community - and how to authentically bridge performance and lifestyle storytelling
- Exceptional skills in leading global governance, agency management, and budget oversight
- Proven ability to drive full-funnel media strategies that connect brand building with demand generation
- Strong leadership skills with experience building, motivating and developing global teams
- Excellent communication, collaboration, and storytelling skills
- Trend and data informed mindset with creative sensibility - able to balance strategic vision with executional excellence
- You think big, move fast, and lead with purpose. You know how to scale a brand with integrity - connecting performance credibility with cultural resonance
What We'll Give You
- Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
- Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time Away from Work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees' needs to get out, get healthy and come back stronger than ever.
- Extras, Discounts and Perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There's nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity
#LI-AJ1
What Deckers Brands employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Deckers Brands
Sourced by ZipRecruiter
Industry
Apparel and accessories stores
Company size
1,001 - 5,000 Employees
Headquarters location
Goleta, CA, US
Year founded
1973