Lead social strategy and innovation, translating trends, insights, and algorithms into actionable ... Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with ...
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable ... Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with ...
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable ... Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with ...
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable ... Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with ...
Paid Social Director
Dallas, TX · On-site
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Paid Social Director
Dallas, TX · On-site
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable ... Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with ...
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable ... Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with ...
The Associate Director, Social Media acts as a key contributor and expert in the social space ... This role is unique as it drives best practices, thought leadership, and innovation across all ...
The Associate Director, Social Media acts as a key contributor and expert in the social space ... This role is unique as it drives best practices, thought leadership, and innovation across all ...
The Associate Director, Social Media acts as a key contributor and expert in the social space ... This role is unique as it drives best practices, thought leadership, and innovation across all ...
The Associate Director, Social Media acts as a key contributor and expert in the social space ... This role is unique as it drives best practices, thought leadership, and innovation across all ...
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Overview The Associate Director, Social Media acts as a key contributor and expert in the social ... This role is unique as it drives best practices, thought leadership, and innovation across all ...
Overview The Associate Director, Social Media acts as a key contributor and expert in the social ... This role is unique as it drives best practices, thought leadership, and innovation across all ...
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable ... Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with ...
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable ... Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with ...
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Paid Social Director
Dallas, TX · On-site
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Quick apply
Paid Social Director
Dallas, TX · On-site
As a Paid Social Director, you'll lead groundbreaking strategies for a client at the forefront of social innovation. You'll be part of a team that values curiosity, continuous learning, and teamwork.
Director, Social Media & Digital Content
Wayne, NJ · On-site
$125K - $145K/yr
Director, Social Media & Digital Content Department: Marketing Reports to: VP Marketing Job Type ... and product innovation into compelling, high-impact content that serves both professional ...
Director, Social Media & Digital Content
Wayne, NJ · On-site
$125K - $145K/yr
Director, Social Media & Digital Content Department: Marketing Reports to: VP Marketing Job Type ... and product innovation into compelling, high-impact content that serves both professional ...
Overview The Associate Director, Social Media acts as a key contributor and expert in the social ... This role is unique as it drives best practices, thought leadership, and innovation across all ...
Overview The Associate Director, Social Media acts as a key contributor and expert in the social ... This role is unique as it drives best practices, thought leadership, and innovation across all ...
As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a ... AI & Innovation * Implement AI-driven workflows for content ideation, production, optimization ...
As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a ... AI & Innovation * Implement AI-driven workflows for content ideation, production, optimization ...
Director, Social Media & Digital Content
Wayne, NJ · On-site
$125K - $145K/yr
Director, Social Media & Digital Content Department: Marketing Reports to: VP Marketing Job Type ... and product innovation into compelling, high-impact content that serves both professional ...
Quick apply
Director, Social Media & Digital Content
Wayne, NJ · On-site
$125K - $145K/yr
Director, Social Media & Digital Content Department: Marketing Reports to: VP Marketing Job Type ... and product innovation into compelling, high-impact content that serves both professional ...
Senior Art Director, Social
Boston, MA · On-site
Our teams are energized by innovation and readily embrace emerging technology. We're not waiting ... The Crown Is Yours As a Senior Art Director, you'll create social-first ideas people actually want ...
Senior Art Director, Social
Boston, MA · On-site
Our teams are energized by innovation and readily embrace emerging technology. We're not waiting ... The Crown Is Yours As a Senior Art Director, you'll create social-first ideas people actually want ...
Our teams are energized by innovation and readily embrace emerging technology. We're not waiting ... The Crown Is Yours As a Senior Art Director, you'll create social-first ideas people actually want ...
Our teams are energized by innovation and readily embrace emerging technology. We're not waiting ... The Crown Is Yours As a Senior Art Director, you'll create social-first ideas people actually want ...
As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a ... AI & Innovation * Implement AI-driven workflows for content ideation, production, optimization ...
As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a ... AI & Innovation * Implement AI-driven workflows for content ideation, production, optimization ...
We thrive through relentless innovation to exceed our customers' expectations while making a real ... The Sr. Director, Social Content & Community is responsible for defining the ambition, direction ...
We thrive through relentless innovation to exceed our customers' expectations while making a real ... The Sr. Director, Social Content & Community is responsible for defining the ambition, direction ...
Director, Social Media & Digital Influence
Denver, CO · On-site +1
As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a ... AI & Innovation * Implement AI-driven workflows for content ideation, production, optimization ...
Director, Social Media & Digital Influence
Denver, CO · On-site +1
As Director of Social Media and Digital Influence, you'll have the rare opportunity to build a ... AI & Innovation * Implement AI-driven workflows for content ideation, production, optimization ...
Director Social Innovation information
See salary details
$52.5K - $61K
9% of jobs
$61K - $69.4K
12% of jobs
$71.4K is the 25th percentile. Wages below this are outliers.
$69.4K - $77.9K
20% of jobs
The median wage is $82.6K / yr.
$77.9K - $86.3K
17% of jobs
$86.3K - $94.8K
10% of jobs
$94.8K - $103.2K
6% of jobs
$107.5K is the 75th percentile. Wages above this are outliers.
$103.2K - $111.7K
3% of jobs
$111.7K - $120.1K
10% of jobs
$120.1K - $128.6K
6% of jobs
$128.6K - $137K
5% of jobs
$137K - $145.5K
2% of jobs
$52.5K
$93K
$145.5K
How much do director social innovation jobs pay per year?
What are some common challenges faced by a Director of Social Innovation and how can they be addressed?
What does a Director of Social Innovation do?
What are the key skills and qualifications needed to thrive as a Director of Social Innovation, and why are they important?
What is the difference between Director Social Innovation vs Program Manager Social Impact?
| Aspect | Director Social Innovation | Program Manager Social Impact |
|---|---|---|
| Credentials | Typically requires a master's degree in social sciences, public policy, or related fields; extensive experience in social projects | Often holds a bachelor's or master's degree; experience in program coordination and social initiatives |
| Work Environment | Strategic leadership in NGOs, government agencies, or social enterprises | Operational role managing social programs and projects |
| Employer & Industry | Nonprofits, government, social innovation firms | Nonprofits, community organizations, social impact initiatives |
The main difference is that a Director Social Innovation focuses on strategic leadership and developing innovative social solutions, while a Program Manager Social Impact handles the day-to-day management of social programs. Both roles require experience in social sectors, but the director role emphasizes vision and strategy, whereas the program manager emphasizes execution and management.

Job description
The Director will oversee the strategy and performance of Macmillan's branded social channels and Fablelistik, Macmillan's line of limited edition and fine press books. This high-visability leadership role will drive audience and conversion growth across established and emerging platforms-especially video-first channels such as TikTok, and Instagram Reels. The ideal candidate is a creative and analytical strategist with deep expertise in social media ecosystems and a proven ability to translate trends, insights, and algorithms into actionable strategy.
The Director will collaborate cross-functionally with publisher marketing teams and CIMA divisions-including Performance Marketing & Audience Development, Direct-to-Consumer Marketing & Ecommerce Strategy, and Author, Brand, & Backlist Marketing Strategy-to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillan's digital leadership in a constantly evolving landscape.
Cover Letter Required.
What you'll do:
- Define and execute the vision for a best-in-class organic social media and community growth strategy across Macmillan's branded channels and Fablelistik, driving audience engagement, discoverability, and conversion.
- Oversee and optimize performance across key platforms-including TikTok, Meta, X, YouTube, LinkedIn and emerging social environments-developing platform-specific content and engagement strategies that deliver measurable
growth. - Lead social strategy and innovation, translating trends, insights, and algorithms into actionable campaigns in a constantly evolving digital landscape.
- Champion a data-informed, conversion-driven approach to organic social media, leveraging analytics and platform insights to refine content, audience development, and engagement tactics.
- Partner with publisher marketing teams to align on and achieve global social media KPIs, model best practices, and support divisional growth through shared insights, trend analysis, and coordinated initiatives.
- Collaborate cross-functionally within CIMA with Performance Marketing &Audience Development, Consumer Insights, and Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with paid
media, audience analytics, and commerce initiatives creating a unified,
conversion-driven digital ecosystem that delivers measurable results across the
organization. - Partner with the D2C and Performance Marketing teams on social-led conversion strategies, including TikTok Shop, Fablelistik, and other commerce-driven initiatives.
- Leverage social listening and analytics tools to identify emerging trends, optimize strategy, and share actionable insights with stakeholders across the company.
- Integrate AI and machine learning to enhance social listening, sentiment analysis, creator discovery, predictive scheduling, audience modeling, and rapid creative iteration, driving measurable improvements in engagement, conversion, and campaign performance across platforms.
- Drive continuous innovation in response to evolving platforms, technologies, and audience trends, keeping Macmillan at the forefront of social storytelling, engagement, and digital culture.
- Guide and mentor a high-performing team, fostering creativity, innovation, and operational excellence across social content and community management.
What you'll bring:
- 10+ years of experience in social media and digital marketing, ideally within publishing, entertainment, lifestyle or a creative consumer brand.
- 3+ years of people management experience, with a track record of developing and leading high-performing teams.
- Proven ability to set and deliver a vision for best-in-class social strategy that drives measurable engagement, conversion, and brand growth.
- Deep expertise in social platform ecosystems, algorithms, and analytics, and TikTok in particular, with fluency in video-first content and community-building
strategies. - Strong command of social analytics, reporting, and listening tools (Emplifi, Sprinklr, Meltwater, Sprout Social, or equivalent).
- TikTok Shop, Meta Shop and social commerce experience a plus.
- Ability to translate data, cultural insights, and trends into actionable creative direction that supports both audience engagement and revenue goals.
- Excellent cross-functional collaboration and communication skills, with experience aligning multiple stakeholders to corporate objectives.
- Strategic leadership style that balances creativity with operational discipline, fostering innovation and accountability across teams.
- Passion for books, digital storytelling, and community connection, with curiosity for the technologies and trends shaping the future of social media marketing.
Salary range for this position $120,000 to $130,000.
This position is classified as remote but is tied to our New York, NY office located at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
About Macmillan
Sourced by ZipRecruiter
Industry
Print media publishing
Company size
1,001 - 5,000 Employees
Headquarters location
New York, NY, US
Year founded
1982