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Director Roundel Jobs (NOW HIRING)

Manager, Media Buying, Naturium

Los Angeles, CA · Hybrid

$132K - $137K/yr

Reporting to the Director, Paid Media, this individual will partner closely on campaign strategy ... Experience with retail media platforms (e.g., Target Roundel, Walmart Connect, UB Media) is not ...

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Retail Media Associate

Aurora, IL · On-site

$65K - $75K/yr

Reporting to the Director of Digital Marketing, the Retail Media Associate will work cross ... Target Roundel, Kroger Precision Marketing, Instacart Ads, or Amazon Ads. * Strong analytical ...

Manager, Media Buying, Naturium

Los Angeles, CA · On-site

$132K - $137K/yr

Reporting to the Director, Paid Media, this individual will partner closely on campaign strategy ... Experience with retail media platforms (e.g., Target Roundel, Walmart Connect, UB Media) is not ...

... Target Roundel, Kroger Precision Marketing, Instacart, Best Buy Ads, or similar). * Strong ... Experience managing multiple stakeholders and influencing without direct authority. Preferred ...

... Target Roundel, Kroger Precision Marketing, Instacart, Best Buy Ads, or similar). * Strong ... Experience managing multiple stakeholders and influencing without direct authority. Preferred ...

Retail Media Ecosystem & Solutions Leader

Chicago, IL · On-site

$16 - $19.50/hr

... and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life ... Roundel, and emerging independent networks * Develop and publish internal points of view on market ...

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Director Roundel information

What is the difference between Director Roundel vs Marketing Director?

AspectDirector RoundelMarketing Director
CredentialsRelevant marketing certifications, industry experienceMarketing degrees, certifications like CIM or AMA
Work EnvironmentAdvertising agencies, media companies, brand consultanciesCorporate marketing departments, agencies
Industry UsageCommon in advertising and media sectorsWidespread across all industries with marketing functions
Search/Comparison IntentOften compared for marketing leadership rolesBroader marketing management roles

The Director Roundel typically focuses on advertising and media campaigns within marketing teams, often requiring industry-specific certifications. In contrast, a Marketing Director oversees overall marketing strategies across various channels and industries. While both roles involve leadership in marketing, the Director Roundel is more specialized in media and advertising execution, whereas the Marketing Director has a broader strategic scope.

What is a Director of Roundel?

A Director of Roundel is a senior leader who oversees the strategic direction and operations of Roundel, Target’s in-house retail media network. This role involves managing advertising partnerships, driving innovation in media solutions, and ensuring that Roundel delivers value to both Target and its advertiser clients. Directors are responsible for leading teams, setting goals, and collaborating with internal and external stakeholders to grow Roundel’s impact in the retail media landscape.

What are the key skills and qualifications needed to thrive as a Director, Roundel, and why are they important?

To thrive as a Director, Roundel, you need expertise in digital marketing, retail media strategy, data analytics, and a track record of leadership, often supported by a relevant bachelor's or master's degree. Familiarity with advertising technology platforms, campaign management tools, and analytics systems like Google Analytics or retail media networks is essential. Outstanding communication, strategic thinking, and relationship-building skills help drive cross-functional alignment and client success. These competencies are critical for delivering data-driven media solutions that maximize revenue growth and brand impact in a rapidly evolving retail landscape.

How does the Director of Roundel typically collaborate with cross-functional teams to drive retail media strategies?

As a Director of Roundel, you will regularly partner with merchandising, marketing, analytics, and technology teams to develop and execute innovative retail media solutions. This role requires strong communication and project management skills to align diverse stakeholders around campaign objectives, performance metrics, and customer insights. You'll often lead cross-functional meetings, manage competing priorities, and ensure that media strategies integrate seamlessly with broader business goals. Collaboration is key, as success in the role depends on building consensus and leveraging expertise across multiple departments.
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Infographic showing various Director Roundel job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, 7% Hybrid, and 20% Remote job distribution.
Manager, Media Buying (Retail Media)

Manager, Media Buying (Retail Media)

VaynerMedia LLC

New York, NY • On-site

$134K - $140K/yr

Full-time

Posted 11 days ago


Job description

ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
In a Nutshell
As Manager, Media, you will oversee the execution of strategic media campaigns across Retail Media channels. Reporting to a Director, Media, you will manage day-to-day operations, collaborate with clients and partners, and drive measurable outcomes through platform management, reporting, and optimization. You'll play a critical role in supporting innovative media strategies, improving processes, and ensuring the team's efforts align with organizational goals.
What You'll Do
  • Implement eCommerce media strategies to drive traffic, conversion, and sales across platforms like Amazon, Walmart, and other retail media networks.
  • Support the development of media plans and execute campaigns to deliver on client business objectives.
  • Serve as a key point of contact for clients, providing insights, performance updates, and actionable recommendations.
  • Build relationships with platform partners (e.g., Amazon Ads, Walmart Connect) to stay updated on best practices and emerging opportunities.
  • Oversee campaign setup, trafficking, QA, and optimization workflows to ensure seamless execution.
  • Manage reporting processes, ensuring timely delivery of insights and performance dashboards for clients.
  • Analyze media performance with strong excel skills and tools like Amazon Marketing Cloud and Tableau.
  • Translate data into clear insights and actionable recommendations for internal teams and clients.
  • Partner with cross-functional teams, including creative, legal, and finance, to streamline workflows and improve campaign outcomes.
  • Mentor junior team members, fostering skill development and collaboration.
What You've Got
  • Hands-on experience with platforms such as Amazon DSP, Walmart Connect, and familiarity with tools like Pacvue, Skai, or CommerceIQ.
  • Proficiency in analytics and data visualization tools to track and measure campaign effectiveness.
  • Strong client relationship management skills, with the ability to communicate complex analytics clearly and persuasively.
  • Proven success in managing campaign operations, including QA processes, trafficking, and reporting frameworks.
  • Proficiency in managing campaigns on retail media networks, including:
    • Amazon Advertising: Sponsored Products, Sponsored Brands and Video, and Amazon DSP.
    • Walmart Connect: Sponsored Search, Display, and DSP activations.
    • Roundel Media Studio: Media placements that align with category and brand strategies.
    • Instacart Ads: Managing campaigns across search and display within grocery-focused platforms.
    • Kroger Precision Marketing (KPM): Executing retail media campaigns for grocery and CPG brands.
    • Other Retail Media Platforms: Experience with emerging networks like Criteo Commerce Max, Promote IQ, Sam's Club MAP, and more.
  • Knowledge of retail-integrated social platforms (e.g., Pinterest, TikTok, Meta) to drive omnichannel campaign performance.
  • A strong understanding of how retail media networks integrate with broader eCommerce strategies, such as driving sales lift, increasing ROAS, and building brand visibility.
  • Experience mentoring or guiding junior team members and contributing to a collaborative, high-performing team environment.