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Director Roundel Jobs (NOW HIRING)

Mile Marker

Senior Director, Retail Media

New York, NY · On-site

About the role The Senior Director, Retail Media will lead strategy, planning, and oversee hands-on ... Roundel (Target), Criteo, Amazon, and other Retail Media Networks (RMNs). This person will partner ...

Kepler Group

Senior Director, Commerce

New York, NY · On-site

... Target Roundel, Instacart, Criteo, DoorDash, and the many other emerging Retail Media Networks ... We aim to offer competitive direct compensation and a rich indirect compensation program that ...

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Director Roundel information

What is the difference between Director Roundel vs Marketing Director?

AspectDirector RoundelMarketing Director
CredentialsRelevant marketing certifications, industry experienceMarketing degrees, certifications like CIM or AMA
Work EnvironmentAdvertising agencies, media companies, brand consultanciesCorporate marketing departments, agencies
Industry UsageCommon in advertising and media sectorsWidespread across all industries with marketing functions
Search/Comparison IntentOften compared for marketing leadership rolesBroader marketing management roles

The Director Roundel typically focuses on advertising and media campaigns within marketing teams, often requiring industry-specific certifications. In contrast, a Marketing Director oversees overall marketing strategies across various channels and industries. While both roles involve leadership in marketing, the Director Roundel is more specialized in media and advertising execution, whereas the Marketing Director has a broader strategic scope.

What is a Director of Roundel?

A Director of Roundel is a senior leader who oversees the strategic direction and operations of Roundel, Target’s in-house retail media network. This role involves managing advertising partnerships, driving innovation in media solutions, and ensuring that Roundel delivers value to both Target and its advertiser clients. Directors are responsible for leading teams, setting goals, and collaborating with internal and external stakeholders to grow Roundel’s impact in the retail media landscape.

What are the key skills and qualifications needed to thrive as a Director, Roundel, and why are they important?

To thrive as a Director, Roundel, you need expertise in digital marketing, retail media strategy, data analytics, and a track record of leadership, often supported by a relevant bachelor's or master's degree. Familiarity with advertising technology platforms, campaign management tools, and analytics systems like Google Analytics or retail media networks is essential. Outstanding communication, strategic thinking, and relationship-building skills help drive cross-functional alignment and client success. These competencies are critical for delivering data-driven media solutions that maximize revenue growth and brand impact in a rapidly evolving retail landscape.

How does the Director of Roundel typically collaborate with cross-functional teams to drive retail media strategies?

As a Director of Roundel, you will regularly partner with merchandising, marketing, analytics, and technology teams to develop and execute innovative retail media solutions. This role requires strong communication and project management skills to align diverse stakeholders around campaign objectives, performance metrics, and customer insights. You'll often lead cross-functional meetings, manage competing priorities, and ensure that media strategies integrate seamlessly with broader business goals. Collaboration is key, as success in the role depends on building consensus and leveraging expertise across multiple departments.
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Infographic showing various Director Roundel job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 84% Physical, 8% Hybrid, and 8% Remote job distribution.
Senior Director, Retail Media

Senior Director, Retail Media

Mile Marker

New York, NY • On-site

Full-time

Posted 15 days ago

Job description

About Mile Marker
We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker's client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry's, among others.
We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.
For more information, go to www.milemarkeragency.com.
About the role
The Senior Director, Retail Media will lead strategy, planning, and oversee hands-on activation of retail media campaigns across key clients including on-platform and programmatic offsite activations via Retail Media Network DSPs, across platforms including Walmart Connect, Instacart, Roundel (Target), Criteo, Amazon, and other Retail Media Networks (RMNs). This person will partner closely with the Client Solutions team and Clients to provide thought leadership, develop and set strategy, lead activation and ensure the team meets all of the agreed upon success criteria. They will ensure excellence in measurement and optimization and provide insights into market and retail trends. As part of the role, they will integrate retail media into holistic, omni-channel strategies for major consumer brands.
This is a strategic and hands-on role for an experienced retail media expert ready to lead omni-channel campaigns, drive measurable results, and mentor a growing team. As part of the role, they will integrate retail media - including Sponsored Ads, DSP and Programmatic Offsite - into holistic omni-channel strategies for major consumer brands in close collaboration with Paid Search, Paid Social, Programmatic, Analytics and Strategy teams. The ideal candidate combines platform mastery with a holistic understanding of the retail media landscape and its integration into broader marketing efforts.
What you'll do
Strategic Planning, Client Acumen & Leadership
  • Provide strategic guidance to top clients and internal teams on leveraging retail media for full-funnel marketing objectives.
  • Collaborate with our Client Solutions teams and analytics COE (Center of Excellence) to ensure optimal bid strategies, cohesive messaging and consistent measurement across retail and non-retail media channels.
  • Lead the development and execution of omni-channel ecommerce strategies, integrating retail platforms within full funnel media plans.
  • Build and maintain strong relationships with clients, acting as a trusted strategic partner.
  • Lead client presentations, articulating media strategy, campaign results, and growth opportunities within the retail category and its impact on omni-channel execution.
  • Manage all day-to-day client communications, requests and follow-up's.
  • Stay current on the retail media landscape, platform updates, and industry trends to inform strategies and educate teams.

Media Operations & Optimization
  • Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
  • Partner with Retail Media Networks on Clean Room Activations & Measurement
  • Collaborate with internal teams (media planners, analytics, creative) to ensure cohesive execution across retail and non-retail media channels.
  • Manage vendor relationships with key Retail Media Networks, including bi-weekly status calls.
  • Oversee campaign setup, optimization, and performance management across Kroger, Instacart, Walmart Connect, Amazon, and other retail media networks - including On-Platform & Off-Platform retail media strategies
  • Analyze campaign data, generate insights, and deliver actionable performance reports with clear recommendations.
  • Provide guidance and feedback to internal teams for developing and testing custom audience segments, retargeting pools, and lookalike models using first-party and CRM data.
  • Ensure campaigns are optimized against key client success criteria including but not limited to ROI and iROAS.
  • Manage the internal teams for seamless campaign launches and optimizations by coordinating asset trafficking between client and retail media partners (i.e. providing specs to clients, providing clients with best practices / competitive examples, trafficking assets to internal teams and vendors, etc).
  • Mentor and supervise junior team members, sharing best practices and ensuring high-quality campaign execution.

Qualifications
  • 10+ years of digital media experience, with at least 3-5 years in retail media campaign management (agency or client-side).
  • Bachelor's degree in marketing, Advertising, Communications, or related field.
  • Proven experience managing substantial media budgets ($2M+ annually).
  • Strong understanding of the retail media ecosystem, platform-specific algorithms, and the evolving role of retail media within omni-channel marketing.
  • Experience structuring & negotiating JBPs (Joint Business Plans) with leading Retail Media Networks
  • Experience partnering with Retail Media Networks on Clean Room Activations & Measurement
  • Experience with campaign setup, trafficking, and optimization on Walmart Connect, Instacart, Criteo Retail Media, and Roundel (Target). Experience with Amazon, and other Retail Media Networks (RMNs) are a plus.
  • Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
  • 3-5+ years of experience integrating retail media into broader media strategies, including paid search, paid social, and programmatic channels.
  • Proficient in media analytics and reporting tools (e.g., Google Analytics, Looker Studio, Excel/Sheets).
  • Excellent communication, organizational, and presentation skills.

Skills
  • Confident presenter who can command an audience and deliver strategy and results.
  • Strategic thinker with hands-on, detail-oriented execution abilities.
  • Strong analytical and quantitative skills; experience with campaign measurement and attribution.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Leadership and mentorship skills; experience supervising or training junior staff.
  • Ability to collaborate with a variety of internal and external stakeholders, including senior client leadership, subject matter experts, and clients.

The pay range for this role is:
$150,000 - $165,000 per year (Hybrid)

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