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Director Roundel Jobs (NOW HIRING)

Mile Marker

Media Director

New York, NY · On-site

About the role We are seeking a strategic and data driven Media Director to lead our media planning ... Roundel (Target), Criteo Retail Media, Amazon, and other Retail Media Networks (RMNs)

Mile Marker

Senior Director, Retail Media

New York, NY · On-site

About the role The Senior Director, Retail Media will lead strategy, planning, and oversee hands-on ... Roundel (Target), Criteo, Amazon, and other Retail Media Networks (RMNs). This person will partner ...

Code3

Who You Are Code3 is looking for a dynamic Director, Commerce Strategy & Client Partnerships to ... Target Roundel, and other omnichannel retail environments. This person understands how retail ...

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Director Roundel information

What is the difference between Director Roundel vs Marketing Director?

AspectDirector RoundelMarketing Director
CredentialsRelevant marketing certifications, industry experienceMarketing degrees, certifications like CIM or AMA
Work EnvironmentAdvertising agencies, media companies, brand consultanciesCorporate marketing departments, agencies
Industry UsageCommon in advertising and media sectorsWidespread across all industries with marketing functions
Search/Comparison IntentOften compared for marketing leadership rolesBroader marketing management roles

The Director Roundel typically focuses on advertising and media campaigns within marketing teams, often requiring industry-specific certifications. In contrast, a Marketing Director oversees overall marketing strategies across various channels and industries. While both roles involve leadership in marketing, the Director Roundel is more specialized in media and advertising execution, whereas the Marketing Director has a broader strategic scope.

What is a Director of Roundel?

A Director of Roundel is a senior leader who oversees the strategic direction and operations of Roundel, Target’s in-house retail media network. This role involves managing advertising partnerships, driving innovation in media solutions, and ensuring that Roundel delivers value to both Target and its advertiser clients. Directors are responsible for leading teams, setting goals, and collaborating with internal and external stakeholders to grow Roundel’s impact in the retail media landscape.

What are the key skills and qualifications needed to thrive as a Director, Roundel, and why are they important?

To thrive as a Director, Roundel, you need expertise in digital marketing, retail media strategy, data analytics, and a track record of leadership, often supported by a relevant bachelor's or master's degree. Familiarity with advertising technology platforms, campaign management tools, and analytics systems like Google Analytics or retail media networks is essential. Outstanding communication, strategic thinking, and relationship-building skills help drive cross-functional alignment and client success. These competencies are critical for delivering data-driven media solutions that maximize revenue growth and brand impact in a rapidly evolving retail landscape.

How does the Director of Roundel typically collaborate with cross-functional teams to drive retail media strategies?

As a Director of Roundel, you will regularly partner with merchandising, marketing, analytics, and technology teams to develop and execute innovative retail media solutions. This role requires strong communication and project management skills to align diverse stakeholders around campaign objectives, performance metrics, and customer insights. You'll often lead cross-functional meetings, manage competing priorities, and ensure that media strategies integrate seamlessly with broader business goals. Collaboration is key, as success in the role depends on building consensus and leveraging expertise across multiple departments.
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Infographic showing various Director Roundel job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, 7% Hybrid, and 20% Remote job distribution.
Media Director

Media Director

Mile Marker

New York, NY • On-site

Full-time

Posted 15 days ago

Job description

About Mile Marker
We are a modern omnichannel agency uniquely connecting data, creative and media to accelerate results for growth marketers. Mile Marker is an agency where content fuels performance, media drives outcomes, and data underpins an engine that eliminates the gaps that slow down enterprise growth marketers. This unified growth engine feeds a learning system within Relay, our open-powered marketing stack, ensuring every impression, message and experience is built for a business outcome. Mile Marker's client roster includes FreshPet, DoorDash, Spectrum, Webster Bank, TrueGreen, HelloFresh and Harry's, among others.
We are a team of strategists, media experts, creatives, innovators and analysts. Over 100 Milers (our humans) strong with hybrid-offices in New York City and San Francisco.
For more information, go to www.milemarkeragency.com.
About the role
We are seeking a strategic and data driven Media Director to lead our media planning, buying, and optimization efforts across all channels. The ideal candidate will have extensive experience in media strategy, digital advertising, and client and team leadership, with a proven track record of driving measurable results and maximizing return on advertising spend.
What you'll do
Strategic Planning & Leadership
  • Develop comprehensive omnichannel media strategies aligned with business objectives and marketing goals
  • Lead media planning process including audience targeting, channel selection, and budget allocation
  • Oversee integrated campaigns across digital, traditional, and emerging media channels
  • Collaborate with analytics, and biddable team to ensure cohesive campaign execution
  • Present media recommendations and performance insights to senior leadership and clients
  • Have strong client leadership skills and ability to create growth opportunities

Media Operations & Optimization
  • Manage media buying across platforms including, but not limited to, Google Ads, social media platforms (Meta / TikTok), and Video (OLV / CTV / Linear TV)
  • Monitor campaign performance and implement optimization strategies to improve KPIs
  • Negotiate media rates and placements with vendors and media partners
  • Ensure campaigns are delivered on time, on budget, and meet performance benchmarks
  • Stay current with industry trends, new platforms, and emerging technologies

Team Management
  • Lead and mentor a team of media planners, buyers, and analysts
  • Set performance goals and provide regular feedback and professional development opportunities
  • Foster a collaborative environment that encourages innovation and continuous learning
  • Manage team workload and resource allocation across multiple accounts and projects

Analytics & Reporting
  • Establish measurement frameworks and KPIs for all media activities
  • Analyze campaign performance data and provide actionable insights and recommendations
  • Create comprehensive reports for internal stakeholders and external clients
  • Implement attribution models and measurement solutions to track customer journey
  • Use data to inform future media strategies and budget recommendations

Qualifications
Experience & Education
  • Bachelor's degree in marketing, Advertising, Communications, or related field
  • 8+ years of experience in media planning and buying, with at least 3 years in a leadership and/or managerial role
  • Proven experience managing substantial media budgets ($2M+ annually)
  • Strong background in digital media channels
  • Experience with marketing mix modeling or multi-touch attribution, sales lift, and brand health studies
  • Knowledge of emerging channels such as Connected TV, audio streaming, or social commerce and retail media platforms including Walmart Connect, Instacart, Roundel (Target), Criteo Retail Media, Amazon, and other Retail Media Networks (RMNs)
  • Understanding of the retail media ecosystem, and the evolving role of retail media within omni-channel marketing.
  • Proven ability to analyze data, optimize campaigns for performance, and communicate insights to internal and external stakeholders.
  • Industry certifications (Google Ads, Meta Blueprint, etc.)
  • Agency or client-side experience across multiple industries

Technical Skills
  • Proficiency in media planning and buying platforms (Google Ads, Meta Business Manager, The Trade Desk, etc.)
  • Experience with analytics tools (Google Analytics, Adobe Analytics, etc.)
  • Knowledge of attribution and measurement platforms
  • Advanced Excel/Google Sheets skills and familiarity with data visualization tools
  • Understanding of programmatic advertising and automated buying platforms

Core Competencies
  • Strategic thinking with ability to translate business objectives into media strategies
  • Strong analytical skills and data-driven decision making
  • Excellent communication and presentation skills
  • Leadership experience with ability to manage and develop team members
  • Project management skills with ability to handle multiple campaigns simultaneously
  • Negotiation skills and vendor relationship management

The pay range for this hybrid role is:
$100,000 - $150,000 per year
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