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Director Museum Marketing Jobs (NOW HIRING)

Georgia Southern University

Museum Director

Statesboro, GA · On-site

$78K - $102K/yr

The Director manages the museum as an interdisciplinary unit central to the university's academic ... Oversee marketing, advertising, social media, and internal/external messaging, acting as the ...

Brown County

Museum Director

Green Bay, WI · On-site

$95K/yr

Collaborates with the Neville Public Museum Foundation Board and its Executive Director to ... Plans, develops and implements marketing and advertising strategies to promote the Museum and its ...

Brown County, WI

Museum Director

Green Bay, WI · On-site

$95K/yr

Collaborates with the Neville Public Museum Foundation Board and its Executive Director to ... Plans, develops and implements marketing and advertising strategies to promote the Museum and its ...

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Director Museum Marketing information

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$34K

$104.4K

$181.5K

How much do director museum marketing jobs pay per year?

As of Aug 11, 2026, the average yearly pay for director museum marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of museum marketing, and why are they important?

To thrive as a Director of Museum Marketing, you need expertise in marketing strategy, audience engagement, and brand management, typically supported by a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools, and event management software is essential. Strong leadership, creativity, and the ability to communicate and collaborate with diverse stakeholders are standout soft skills. These competencies are crucial for effectively promoting the museum, increasing visitor engagement, and achieving organizational goals in a competitive cultural landscape.

What are some common challenges faced by a director of museum marketing, and how can they be addressed?

A Director of Museum Marketing often navigates the challenge of balancing traditional outreach with innovative digital strategies to attract diverse audiences. Additionally, budget constraints can limit the scope of campaigns, requiring creative resource allocation and partnership development. Collaborating across departments—such as curatorial, education, and visitor services—is key to ensuring cohesive messaging and maximizing impact. Staying informed about audience trends and leveraging data analytics can also help in making informed decisions and demonstrating the value of marketing initiatives to stakeholders.

What does a director of museum marketing do?

A Director of Museum Marketing is responsible for developing and implementing marketing strategies to promote the museum, increase visitor attendance, and enhance public engagement. They oversee advertising campaigns, manage public relations efforts, and coordinate with other departments to ensure consistent branding and messaging. This role often includes analyzing market trends, managing budgets, and building partnerships with community organizations. The Director of Museum Marketing plays a crucial role in shaping the museum’s image and ensuring its long-term growth and visibility.
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What cities are hiring for Director Museum Marketing jobs? Cities with the most Director Museum Marketing job openings:
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Director Museum Marketing jobs near you
Infographic showing various Director Museum Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Executive Director, Museum

MPTN Government

Mashantucket, CT • On-site

Full-time

Re-posted 23 days ago

Job description

Under the direction of the Tribal Council or its designee(s), the incumbent oversees all aspects of Museum operations, including exhibition planning and care, educational programming, research, membership, merchandising, communications, marketing, and finance, as well as facilities management. Working with Tribal Council or its designee(s), the executive director develops strategies for fundraising for museum self-sufficiency. The incumbent is responsible for representing the Museum on the local and national stage, as well as building industry and academic partnerships in order to shape the reputation and ensure the overall well-being of the Museum for the future. Demonstrated senior managerial experience in a large-scale museum, with a minimum of five (5) years of experience required. Masters or Doctorate degree in Business Administration, Museum Studies, Anthropology, or other related field required. Ten (10) years of experience directly leading a large-scale museum may substitute the degree requirement. A working knowledge of Archaeology, Ethnohistory, Ethnography, Ethnobotany, and/or Library Science is highly desired. General knowledge of food and beverage operations, retail operations, exhibit planning/design, and museum design and construction is also highly desired. This position requires flexibility in the work schedule, which includes holidays and weekends. Must demonstrate leadership, integrity, and vision in order to inspire and motivate staff, volunteers, and donors. Demonstrates excellent managerial, planning, organizational and administrative skills. Effectively communicates with various media and speaks publicly to promote the Museum and the Mashantucket Pequot Tribal Nation, in collaboration with the MPTN Government Communications office, on a national scale. Should possess a thorough knowledge of museum management, budgeting, and non-profit financial oversight. Although we have designated this position as a "key" position pursuant to the Tribal and Native American Preference Law, we encourage qualified Tribal members and other preference eligible individuals to apply.

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