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Director Multifamily Marketing Jobs (NOW HIRING)

Multifamily

Director, Multifamily

Manhattan, NY · On-site

Job Title Director, Multifamily ( Summary The Director will assist and direct the Property Managers ... least bi-weekly to discuss marketing, occupancy, budget conformance, personnel, capital ...

Cushman & Wakefield

Director, Multifamily

Concord, NC · On-site

Job Title Director, Multifamily Summary The Director will assist and direct the Property Managers ... Communicates with the Asset Manager and SMD/MD at least bi-weekly to discuss marketing, occupancy ...

Avenue5 Residential, LLC

Marketing Director

Dallas, TX · On-site

About Us We are a vibrant, third-party multifamily property management firm with locations across ... The marketing director serves as the Avenue5 business partner responsible for property marketing ...

Avenue5 Residential, LLC

Marketing Director

Dallas, TX · On-site

About Us We are a vibrant, third-party multifamily property management firm with locations across ... The marketing director serves as the Avenue5 business partner responsible for property marketing ...

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Director Multifamily Marketing information

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$34K

$104.4K

$181.5K

How much do director multifamily marketing jobs pay per year?

As of Aug 29, 2026, the average yearly pay for director multifamily marketing in the United States is $104,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $131,500.00 per year, depending on experience, location, and employer.

What does a director multifamily marketing do?

A Director of Multifamily Marketing oversees marketing strategies and initiatives for apartment communities or multifamily housing portfolios. They are responsible for developing campaigns to attract new residents, retain current tenants, and ensure properties stand out in the market. This role involves market analysis, branding, digital marketing, and collaboration with property management teams to achieve leasing goals. They often manage a marketing team and work closely with executives to align marketing efforts with business objectives.

What are the key skills and qualifications needed to thrive as a director multifamily marketing?

To thrive as a Director of Multifamily Marketing, you need expertise in marketing strategy, real estate trends, and property management, typically supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms, digital advertising tools, and analytics software such as Google Analytics or Yardi is essential. Strong leadership, communication, and project management skills help drive team performance and client engagement. These competencies are vital for creating effective campaigns that attract residents, maximize occupancy, and deliver measurable ROI in a competitive multifamily housing market.

How does a director multifamily marketing typically collaborate with property management and leasing teams to drive occupancy rates?

A Director of Multifamily Marketing works closely with property management and leasing teams to create and implement targeted marketing campaigns tailored to each property's unique needs. This collaboration often involves regular meetings to analyze leasing data, discuss resident feedback, and coordinate promotional events or digital advertising efforts. By aligning marketing strategies with on-the-ground insights from property teams, the Director ensures that campaigns effectively support occupancy goals and tenant retention. Open communication and data sharing between departments are key to quickly adapting marketing tactics in a fast-paced real estate environment.

What is the difference between Director Multifamily Marketing vs Marketing Manager?

AspectDirector Multifamily MarketingMarketing Manager
CredentialsBachelor's degree, marketing experience, industry-specific knowledgeBachelor's degree, marketing experience, often similar certifications
Work EnvironmentStrategic planning, overseeing teams, high-level decision makingExecuting marketing campaigns, managing projects, team coordination
Employer & Industry UsageReal estate, property management, multifamily housingVarious industries, including real estate, retail, corporate

The main difference between a Director Multifamily Marketing and a Marketing Manager lies in their scope and responsibilities. The Director focuses on strategic planning and overseeing marketing teams within the multifamily housing industry, while the Marketing Manager handles campaign execution and day-to-day management. Both roles require similar credentials, but the Director's role is more senior and strategic.

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What are the most commonly searched types of Multifamily Marketing jobs?

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Director Multifamily Marketing jobs near you
Infographic showing various Director Multifamily Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 92% In-person, and 8% Hybrid job distribution, with an average salary of $104,448 per year, or $50.2 per hour.

Senior Marketing Director, Multifamily Property Marketing

Frisco, TX • On-site

Multifamily
Real Estate • 10K+ employees

7.4

Company rating: 7.4 out of 10

Based on 159 frontline employees who took The Breakroom Quiz

113th of 206 rated real estate companies

People enjoy working here

Good employer

Recommended by students

Learn more about Multifamilyexternal

Full-time

Re-posted 7 days ago

Job description

Job Title

Senior Marketing Director, Multifamily Property Marketing (https://careers.cushmanwakefield.com/)

Job Description Summary

The Senior Marketing Director will be responsible for developing and executing comprehensive marketing strategies that drive business development, optimize customer experience, and build the multifamily property marketing department’s strategic roadmap for the region. This leader will also be heavily focused on high-touch business development pitches and collaborating with executive leadership and clients to ensure leasing and business goals are met. The candidate must have strong experience in digital marketing, brand management, and business intelligence to elevate Cushman & Wakefield’s presence in the Texas market.

Job Description

Essential Functions:

Marketing Strategy & Leadership

  • Develop and implement innovative marketing strategies to enhance Cushman & Wakefield’s multifamily regional visibility and business growth, particularly through business development initiatives.
  • Understanding of the “Big Picture” while digging deep into the details of individual bodies of work/initiatives.
  • Drive comprehensive digital marketing strategies to maximize traffic, leads, and lease conversions for communities and/or portfolios.
  • Collaborate with internal stakeholders, including COO, EMDs, Managing Directors, and RPMs, and marketing leadership, to align marketing objectives with individual property and/or company goals.
  • Standardize and implement marketing best practices across communities, ensuring consistency and efficiency in execution.
  • Oversee the creation and management of marketing tools, templates, and guidelines that provide easy access for operations teams.
  • Lead the development and management of the regional multifamily marketing team, ensuring alignment with national marketing goals and initiatives.
  • Partner with corporate marketing, creative, interactive, and PR teams to ensure that campaigns meet brand standards, deadlines and objectives.
  • Maintain a strong focus on generating new ideas through creative strategy.  Continually research and make recommendations on new opportunities and marketing channels.
  • Lead team of Regional Marketing Managers and other marketing associates to ensure appropriate coverage and support for the market and assets.

Business Development & Client Relations

  • Lead efforts in business development pitches, including asset review, material preparation, presentations, and in-person or virtual client meetings.
  • Build and maintain strong client relationships, ensuring positive engagement and fostering trust in Cushman & Wakefield’s marketing capabilities.
  • Collaborate with the executive team to provide insights and guidance on marketing initiatives and strategic growth opportunities.
  • Travel as required to support business development activities and client needs.

Analytics & Business Intelligence

  • Analyze and report on marketing performance and ROI, using insights to guide and refine future strategies.
  • Set and maintain high standards for analytics, using business intelligence to drive marketing decisions that align with leasing, NOI, and revenue goals.
  • Monitor sub-market trends and adjust marketing strategies accordingly to maximize occupancy and performance.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Minimum of 7 years of experience in marketing, with at least 5 years in property management marketing.
  • Software would include but not limited to: Yardi, Onesite, Knock CRM, Multifamily Proptech, and Microsoft Suite products.
  • Proven track record in developing and executing successful marketing strategies, particularly in business development and client relations.
  • Strong leadership experience, with the ability to mentor and manage a regional marketing team.
  • Expertise in digital marketing, SEO, and social media strategies.
  • Strong communication skills, both verbal and written, with experience presenting to clients, leadership teams, and large groups.
  • Experience with managing multiple brands and navigating brand architecture.
  • Property management experience preferred, but not required.
  • Willingness to travel, usually within state, or out of state on an as needed basis.

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative​ Action employer. All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”

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