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Director Media Analytics Jobs (NOW HIRING)

DAC Group

Senior Director Media

Chicago, IL · On-site

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... Position Summary The Senior Director, Media is responsible for the success of a book of client ...

Lowe's

Sr Director, Media

Mooresville, NC

The Senior Director of Media will set the vision for modern media at Lowe's, balancing brand ... Lead media analytics and measurement strategy in close partnership with analytics, finance, and ...

DAC Group

Senior Director Media

Chicago, IL · On-site

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... Position Summary The Senior Director, Media is responsible for the success of a book of client ...

Spindrift

Associate Director, Media

Newton, MA · On-site

$14/hr

The Role We are seeking an Associate Director of Media to lead the development, execution, and ... The ideal candidate combines strong analytical rigor with strategic thinking and has experience ...

Allen & Gerritsen

Associate Director, Media

Boston, MA · On-site

$95K - $115K/yr

The Associate Media Director plays a critical leadership role in bringing that philosophy to life ... You'll serve as a strategic partner to clients, a collaborator across creative, analytics, strategy ...

Allen & Gerritsen

Associate Director, Media

Boston, MA · On-site

$95K - $115K/yr

The Associate Media Director plays a critical leadership role in bringing that philosophy to life ... You'll serve as a strategic partner to clients, a collaborator across creative, analytics, strategy ...

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Director Media Analytics information

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$100.5K

$132.8K

$160K

How much do director media analytics jobs pay per year?

As of Jul 13, 2026, the average yearly pay for director media analytics in the United States is $132,823.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $141,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Media Analytics vs Media Analyst?

AspectDirector Media AnalyticsMedia Analyst
CredentialsBachelor's/Master's in Marketing, Data Analytics, or related fields; experience in analytics leadershipBachelor's in Marketing, Communications, or related fields; experience in media analysis
Work EnvironmentStrategic leadership, team management, cross-department collaborationData collection, reporting, campaign analysis, media research
Employer & IndustryAdvertising agencies, media companies, corporations with marketing teamsMedia agencies, marketing departments, research firms

The main difference is that the Director Media Analytics oversees analytics strategies, manages teams, and aligns media data with business goals, while the Media Analyst focuses on data collection, reporting, and analyzing media campaigns. The director has a broader strategic role, whereas the analyst handles day-to-day data tasks.

What does a Director of Media Analytics do?

A Director of Media Analytics leads the strategy and execution of media data analysis to measure the effectiveness of marketing campaigns across various channels. They oversee teams that collect, interpret, and report on media performance metrics, helping organizations understand how their advertising and media investments impact business goals. The role involves collaborating with marketing, creative, and executive teams to inform decision-making, optimize budgets, and recommend improvements. Directors of Media Analytics also stay updated on the latest analytics tools and industry trends to ensure their teams adopt best practices.

How does a Director of Media Analytics typically collaborate with marketing and creative teams?

A Director of Media Analytics works closely with marketing and creative teams to ensure data-driven decision-making throughout campaign planning and execution. They translate complex analytics into actionable insights that help shape targeting strategies, creative messaging, and media channel selection. Regular collaboration occurs through cross-functional meetings, strategy sessions, and ongoing performance reviews, fostering a unified approach to achieving campaign objectives and optimizing ROI.

What are the key skills and qualifications needed to thrive as a Director of Media Analytics, and why are they important?

To thrive as a Director of Media Analytics, you need expertise in data analysis, media measurement, and a strong background in statistics or marketing, often supported by a relevant degree. Familiarity with analytics platforms like Google Analytics, Tableau, Nielsen, and advanced Excel, as well as certifications in analytics or digital marketing, are typically required. Exceptional leadership, strategic thinking, and communication skills help you guide teams and translate complex data into actionable insights for stakeholders. These skills ensure effective campaign evaluation, data-driven decision-making, and impactful media strategies that drive business results.
More about Director Media Analytics jobs
What cities are hiring for Director Media Analytics jobs? Cities with the most Director Media Analytics job openings:
What are the most commonly searched types of Media Analytics jobs? The most popular types of Media Analytics jobs are:
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What job categories do people searching Director Media Analytics jobs look for? The top searched job categories for Director Media Analytics jobs are:
Director Media Analytics jobs near you
Infographic showing various Director Media Analytics job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 94% Full Time, 3% Part Time, and 2% Contract. Highlights an 79% Physical, 5% Hybrid, and 16% Remote job distribution, with an average salary of $132,823 per year, or $63.9 per hour.

Vice President, Media Analytics

Starcom Mediavest Group Germany Gmbh

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Job description

Company Description
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.
Job Description
The Vice President, Media Analytics and Insights is responsible for the application of data driven insights into the Publicis Media planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and roadmaps for Publicis Media clients.
Analytics, Insights, Data, Technology and Innovation (DTAI) subject matter experts are a vital part of the client team. They function as expert technical points of escalation, analytical problem solvers and technical translators to internal account teams and clients. They provide ongoing strategic account direction/vision for technology, process and digital reporting/insights.
Responsibilities
  • The successful candidate will have experience and expertise in how to intersect consulting skills, data, advanced analytics and marketing strategy to drive and improve clients' business results
  • Deliver best-in-class media attribution roadmaps, including measuring video and digital multi-touch attribution
  • Manage client data ingestion for advanced attribution and modeling
  • Build strong relationships with internal partners and groups, facilitating alignment between the Strategy and Investment functions that manage day-to-day client business
  • Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
  • Drive a culture of 'always on' data driven decision making that will institutionalize the use of customer-focused analytics in media / marketing investment planning
  • Grow product delivery and agency revenue organically by cross selling and up selling value analytical products across client divisions, markets & categories
  • Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to

Qualifications
  • 10+ years' experience in media analytics, at an agency, on client side, or some combination of the two
  • Strong understanding and experience with media buying, critical metric development and technology practices during campaign planning and execution
  • Experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
  • Strong client management/consultative experience both presenting and resolving issues
  • Extensive experience leading and managing marketing technology projects from ideation through installation
  • Strong critical thinking and problem solving skills - demonstrated ability to mine data for relevant and actionable insights
  • Advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
  • Demonstrated experience with programmatic audience buying concepts and execution
  • Strong math and analytical skills
  • Advanced MS Office skills (MS Word, Excel, PowerPoint)
  • Experience with statistical modeling software (MATLAB, R, SAS, SPSS, Python) database tools (Amazon Web, SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos, Business Objects, Tableau, or Datorama
  • Very good understanding of traditional and digital media data
  • Excellent project management skills
  • Excellent organizational skills and attention to detail a must
  • Excellent presentation and communication skills

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#LI-DR1
Compensation Range: USD $168,150.00 - USD $241,605.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/19/2026.

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