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Director Social Media Analytics Jobs (NOW HIRING)

Planit

Director, Social Media

Baltimore, MD · Hybrid

$100K - $125K/yr

Description SUMMARY The Director, Social Media is a senior leader responsible for shaping and ... Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in ...

New

Teamwork Online

Director, Social Media

Renton, WA · On-site

Director, Social Media The Director, Social Media is responsible for defining and evolving how ... Success in this role requires a balance of brand instinct and analytical rigor. You will define ...

New

Tombras

Associate Director, Social Media

Knoxville, TN · On-site

We're looking for an Associate Director of Social Media who can lead social strategy, drive ... The ideal candidate combines creativity, strategy, and analytical expertise to spearhead our client ...

Hourglass Cosmetics

Director, Social Media

Los Angeles, CA · On-site

$135K - $145K/yr

Director, Social Media West Hollywood, CA (Hybrid) HOURGLASS COSMETICS Director, Social Media (Hybrid Role) Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty ...

New

Miamioh

Assistant Director, Social Media

Oxford, OH · Hybrid

$52K/yr

Job Title Assistant Director, Social Media Department Advancement Digital Content Worker Type ... Monitor and analyze social media performance, translating engagement, reach, and audience insights ...

Vuori, Inc

Director, Social Media

Carlsbad, CA · On-site

We are seeking a Director, Social Media to build and lead our global social strategy across owned ... Develop clear KPIs (reach, engagement, growth, ROI) and align analytics and insights to optimize ...

UnidosUS

Director, Social Media

Washington, DC · On-site

$112K - $125K/yr

SUMMARY UnidosUS seeks a Director, Social Media to help lead the strategy, voice, and growth of the ... Analytical-- Synthesizes complex or diverse information; Collects and researches data; Uses ...

Vuori, Inc

Director, Social Media

Carlsbad, CA

We are seeking a Director, Social Media to build and lead our global social strategy across owned ... Develop clear KPIs (reach, engagement, growth, ROI) and align analytics and insights to optimize ...

Vuori, Inc

Director, Social Media

Carlsbad, CA

We are seeking a Director, Social Media to build and lead our global social strategy across owned ... Develop clear KPIs (reach, engagement, growth, ROI) and align analytics and insights to optimize ...

Allen & Gerritsen

Director, Social Media

Boston, MA

As Director, Social Media, you will serve as the strategic anchor and lead for A&G's Social Media capabilities. You'll be responsible for owning the high-level strategy, client counseling, and growth ...

Allen & Gerritsen

Director, Social Media

Boston, MA · On-site

$120K - $150K/yr

As Director, Social Media, you will serve as the strategic anchor and lead for A&G's Social Media capabilities. You'll be responsible for owning the high-level strategy, client counseling, and growth ...

Allen & Gerritsen

Director, Social Media

Boston, MA · On-site

$120K - $150K/yr

As Director, Social Media, you will serve as the strategic anchor and lead for A&G's Social Media capabilities. You'll be responsible for owning the high-level strategy, client counseling, and growth ...

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Director Social Media Analytics information

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$94.5K

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How much do director social media analytics jobs pay per year?

As of Jul 29, 2026, the average yearly pay for director social media analytics in the United States is $94,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $118,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Social Media Analytics, and why are they important?

To thrive as a Director of Social Media Analytics, you need expertise in data analysis, digital marketing, and social media strategy, often supported by a degree in marketing, business, or data science. Familiarity with analytics platforms such as Google Analytics, Sprout Social, and Tableau, as well as certifications in data analysis or social media, are typically required. Strong leadership, communication, and critical thinking skills set top candidates apart by enabling them to translate complex data into actionable strategies for teams and stakeholders. These skills are crucial for driving measurable business outcomes and maximizing the impact of social media initiatives.

What does a Director of Social Media Analytics do?

A Director of Social Media Analytics oversees the strategy, implementation, and analysis of social media data to inform business decisions. They lead teams to track, measure, and report on key performance indicators (KPIs) for social media campaigns. By interpreting trends and insights, they help organizations optimize their social media presence and ROI. Their work involves collaborating with marketing, content, and executive teams to align analytics with business goals.

What is the highest paid job in social media?

The highest paid roles in social media often include Senior Social Media Directors or Vice Presidents of Social Media, with salaries exceeding $150,000 annually. These positions typically require extensive experience, strategic oversight, and skills in analytics, content strategy, and team management.

What are the 4 types of social media analytics?

Social media analytics for a Director Social Media Analytics typically include descriptive analytics, which analyze past performance; diagnostic analytics, which identify reasons for specific outcomes; predictive analytics, which forecast future trends; and prescriptive analytics, which recommend actions. Mastery of these types helps in measuring campaign success, understanding audience behavior, and optimizing social media strategies using tools like dashboards and data visualization software.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as Senior Social Media Manager, Digital Marketing Director, and Social Media Analytics Director can earn $150,000 or more annually. These positions typically require extensive experience, strong analytical skills, and proficiency with tools like social media analytics platforms and data visualization software.

How does a Director of Social Media Analytics typically collaborate with marketing and content teams to drive strategy?

A Director of Social Media Analytics works closely with marketing and content teams by providing actionable insights derived from social data. They help identify which content types and campaigns are performing best, inform content creation with trending topics and audience preferences, and set measurable KPIs for future initiatives. Regular meetings and reporting cycles ensure that analytics inform both short-term actions and long-term strategy, fostering a data-driven culture across departments.

How much does a social media director make?

A social media director typically earns between $70,000 and $150,000 annually, depending on experience, industry, and location. Senior roles with extensive experience and in large organizations can exceed this range, often including bonuses and benefits. Strong skills in analytics, content strategy, and platform management are essential for higher compensation.
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Director Social Media Analytics jobs near you
Infographic showing various Director Social Media Analytics job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $94,507 per year, or $45.4 per hour.
Director, Social Media

Director, Social Media

Planit

Baltimore, MD • Hybrid

$100K - $125K/yr

Other

Posted 16 hours ago

Job description

Description

SUMMARY

The Director, Social Media is a senior leader responsible for shaping and driving integrated organic and paid social strategies that build brands and deliver measurable results. As a part of the Integrated Communications team, this role partners across disciplines to transform platform behavior and consumer insight into high-performing social programs. With experience in CPG and a strong understanding of e-commerce, this individual blends storytelling and strategy to fuel awareness, engagement and conversion. A critical connector and compelling communicator, the Director, Social Media Strategy is a trusted advisor to clients and a go-to resource for internal teams.


ESSENTIAL FUNCTIONS

  • Serve as a senior leader on the PR & Social Media team, providing strategic direction and mentorship across accounts and disciplines
  • Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
  • Translate client business goals-particularly in CPG industries-into social strategies that drive measurable performance
  • Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
  • Guide always-on and campaign-based programs across Meta, TikTok, Pinterest, YouTube, and emerging platforms
  • Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, ROAS, etc.) and lead performance optimizations
  • Bring platform insights, audience behaviors, and social commerce trends to clients and internal teams
  • Serve as a strategic partner to the Media team, shaping platform strategies and creative direction for paid campaigns
  • Lead strategic presentations and performance recaps for clients and executive teams
  • Stay current on emerging trends in paid social, creator marketing, and ecommerce behaviors, and proactively bring forward recommendations
  • Mentor junior team members and contribute to thought leadership within the agency
  • Supervises staff: sets goals, assigns work, and manages performance through ongoing coaching and counseling.

TASKS

  • Architect integrated social media plans that blend content, influencer marketing, and paid amplification
  • Advise on channel mix, audience segmentation, content formats, and platform-specific best practices
  • Collaborate with media planners and buyers to optimize spend, pacing, and creative impact
  • Develop testing frameworks and performance playbooks to continually improve results
  • Oversee strategy development across multiple clients while ensuring alignment with creative execution and media delivery
  • Support new business proposals and pitch participation as needed
  • Partner with analytics leads to translate data into clear, actionable insights
  • Provide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trends
  • Participate in departmental leadership meetings and contribute to overall agency growth
  • Other duties as assigned


Requirements

QUALIFICATIONS

  • 10+ years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
  • Demonstrated expertise in integrating organic and paid social, with a strong understanding of media planning and platform capabilities
  • Experience leading CPG, food & beverage, or ecommerce-focused accounts
  • Fluency in digital commerce ecosystems, including Amazon, DTC, shoppable social, and Instacart
  • Proven ability to lead multi-touchpoint planning and performance optimization efforts
  • Skilled communicator with the ability to simplify complexity and gain client confidence
  • Passion for social media culture, platform innovation, and creator collaboration
  • Excellent written, verbal, and presentation skills
  • Occasional after-hours work to respond to time-sensitive client or platform needs
  • Ability to travel domestically during the work week

PHYSICAL & WORK ENVIRONMENT

Planit is an office-first hybrid workplace; we are in-office 3 days per week.


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.


Salary Description: $100k - $125k


How to Apply: Interested candidates should submit their resume, a cover letter, and any relevant work samples to this job posting.

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