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Director Media Analytics Jobs (NOW HIRING)

DAC Group

Director, Media

Chicago, IL · On-site

$125 - $150/hr

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... direct buys and programmatic), Paid Social and other channels as required* Lead team activities ...

DAC Group

Director, Media

Chicago, IL · On-site

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... direct buys and programmatic), Paid Social and other channels as required * Lead team activities ...

DAC Group

Director, Media

Purchase, NY · On-site

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... direct buys and programmatic), Paid Social and other channels as required * Lead team activities ...

DAC Group

Director, Media

Chicago, IL · On-site

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... direct buys and programmatic), Paid Social and other channels as required * Lead team activities ...

DAC Group / New York Inc.

Director, Media

Purchase, NY · On-site

$125 - $150/hr

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... Display (direct buys and programmatic), Paid Social and other channels as requiredLead team ...

DAC Group

Director, Media

Manhattan, NY · On-site

$125 - $150/hr

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... direct buys and programmatic), Paid Social and other channels as required* Lead team activities ...

DAC Group

Director, Media

Purchase, NY · On-site

With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we ... direct buys and programmatic), Paid Social and other channels as required * Lead team activities ...

MarketBridge

Director, Media Strategy

Boston, MA · Remote

Marketbridge is seeking a Director, Media Strategy to lead the development and execution of ... Strong analytical skills and experience interpreting media performance data and reporting

MarketBridge

Director, Media Strategy

Boston, MA · On-site +1

Marketbridge is seeking a Director, Media Strategy to lead the development and execution of ... Strong analytical skills and experience interpreting media performance data and reporting

Lowe's

Sr Director, Media

Mooresville, NC · On-site

The Senior Director of Media will set the vision for modern media at Lowe's, balancing brand ... Lead media analytics and measurement strategy in close partnership with analytics, finance, and ...

Crossmedia Inc

Director Analytics (Media)

New York, NY

$125K - $150K/yr

We are looking for a passionate, collaborative, and resourceful Director to join Redbox, Crossmedia ... Build strong, independent relationships with client leads across media, analytics, and brand teams.

Lowe's

Sr Director, Media

Mooresville, NC · On-site

The Senior Director of Media will set the vision for modern media at Lowe's, balancing brand ... Lead media analytics and measurement strategy in close partnership with analytics, finance, and ...

Tapestry Inc

Director, Media

Manhattan, NY · On-site

$150 - $200/hr

Director, MediaSkip to main content#Director, Media page is loaded## Director, MediaApplylocations ... You'll collaborate cross-functionally with creative, marketing, and analytics teams to build and ...

SharkNinja

Manager, Media Analytics

Needham, MA · On-site

The ideal Manager, Media Analytics will thrive in SharkNinja's fast-moving culture - balancing ... direct experience building or applying predictive/forecasting models. * Strong grasp of both ...

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Director Media Analytics information

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$100.5K

$132.8K

$160K

How much do director media analytics jobs pay per year?

As of Sep 9, 2026, the average yearly pay for director media analytics in the United States is $132,823.00, according to ZipRecruiter salary data. Most workers in this role earn between $123,000.00 and $141,500.00 per year, depending on experience, location, and employer.

What does a director of media analytics do?

A Director of Media Analytics leads the strategy and execution of media data analysis to measure the effectiveness of marketing campaigns across various channels. They oversee teams that collect, interpret, and report on media performance metrics, helping organizations understand how their advertising and media investments impact business goals. The role involves collaborating with marketing, creative, and executive teams to inform decision-making, optimize budgets, and recommend improvements. Directors of Media Analytics also stay updated on the latest analytics tools and industry trends to ensure their teams adopt best practices.

What are the key skills and qualifications needed to thrive as a director of media analytics?

To thrive as a Director of Media Analytics, you need expertise in data analysis, media measurement, and a strong background in statistics or marketing, often supported by a relevant degree. Familiarity with analytics platforms like Google Analytics, Tableau, Nielsen, and advanced Excel, as well as certifications in analytics or digital marketing, are typically required. Exceptional leadership, strategic thinking, and communication skills help you guide teams and translate complex data into actionable insights for stakeholders. These skills ensure effective campaign evaluation, data-driven decision-making, and impactful media strategies that drive business results.

How does a director of media analytics typically collaborate with marketing and creative teams?

A Director of Media Analytics works closely with marketing and creative teams to ensure data-driven decision-making throughout campaign planning and execution. They translate complex analytics into actionable insights that help shape targeting strategies, creative messaging, and media channel selection. Regular collaboration occurs through cross-functional meetings, strategy sessions, and ongoing performance reviews, fostering a unified approach to achieving campaign objectives and optimizing ROI.

What is the difference between Director Media Analytics vs Media Analyst?

AspectDirector Media AnalyticsMedia Analyst
CredentialsBachelor's/Master's in Marketing, Data Analytics, or related fields; experience in analytics leadershipBachelor's in Marketing, Communications, or related fields; experience in media analysis
Work EnvironmentStrategic leadership, team management, cross-department collaborationData collection, reporting, campaign analysis, media research
Employer & IndustryAdvertising agencies, media companies, corporations with marketing teamsMedia agencies, marketing departments, research firms

The main difference is that the Director Media Analytics oversees analytics strategies, manages teams, and aligns media data with business goals, while the Media Analyst focuses on data collection, reporting, and analyzing media campaigns. The director has a broader strategic role, whereas the analyst handles day-to-day data tasks.

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What are the most commonly searched types of Media Analytics jobs?

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Director Media Analytics jobs near you
Infographic showing various Director Media Analytics job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $132,823 per year, or $63.9 per hour.

Director - Media

Cornelius, NC • On-site

Financial Independence Group, LLC
Insurance Services • 51 - 200 employees
Learn more about Financial Independence Group, LLCexternal

Full-time

Re-posted 6 days ago

Key responsibilities

  • Develop and coordinate integrated media strategies across multiple channels including television, radio, podcast, public relations, YouTube, connected TV, and book publishing.

  • Identify, vet, negotiate, and manage relationships with media vendors and partners, including contract negotiations and ongoing evaluations.

  • Provide strategic guidance for media campaigns, oversee integration with creative assets, and analyze campaign performance to identify optimization opportunities.

Job description

Director, FIG Media — Functional Responsibilities

1. Media Strategy Development

  • Develop integrated media strategies across television, radio, podcast, public relations/earned media, YouTube, connected TV, and book publishing.
  • Work with FIG Advisor Marketing Team to translate business objectives and marketing goals into cohesive cross-channel media plans.
  • Identify and work with preferred partners for ideal channel mixes based on target audiences, campaign goals, budgets, and competitive landscapes.
  • Ensure all strategies align with industry positioning, client expectations, and brand direction.

2. Media Offering & Product Design

  • Build and refine FIG’s media service offerings, including new products, bundles, tiered packages, and proprietary approaches.
  • Evaluate new media channels, technologies, and partnerships to keep offerings competitive and innovative.
  • Standardize FIG’s media frameworks, methodologies, templates, and strategic tools.
  • Collaborate with creative, digital, and analytics teams to ensure media offerings integrate seamlessly with FIG Advisor Marketing and Financial Independence Group’s capabilities.

3. Vendor & Partner Management

  • Identify, vet, negotiate, and manage relationships with vendors across all traditional and emerging media channels (TV networks, radio groups, podcast networks, YouTube partners, PR firms, publishing partners, etc.).
  • Maintain an updated roster of preferred vendors, pricing models, rate cards, and performance histories.
  • Coordinate contract negotiation, renewals, and ongoing vendor evaluation.
  • Serve as the primary point of contact for escalations, new opportunities, and partnership expansions.

4. Campaign Architecture & Planning Support

  • Provide strategic guidance and direction for media plans.
  • Develop high-level campaign frameworks, channel logic, messaging flow, and performance KPIs.
  • Support FIG Advisor Marketing team’s in pitching, scoping, and onboarding new clients through strategic insights and media rationale.
  • Oversee integration of media plans with creative assets, messaging timelines, and PR strategies.

5. Cross-Channel Alignment & Coordination

  • Ensure messaging, timing, and audience strategy are aligned across channels such as broadcast, digital video, PR, podcast, connected TV, and publishing.
  • Act as the connective tissue across internal departments to ensure media strategy supports client goals holistically.
  • Partner with analytics teams to make sure tracking, attribution, and reporting align with strategic intent.

6. Insights, Research & Performance Improvement

  • Work with preferred partners on competitive research, category analysis, audience insight development, and channel opportunity reports.
  • Analyze campaign results to identify patterns, insights, and opportunities for optimization.
  • Translate data into strategy adjustments, improved vendor selection, and future offering enhancements.
  • Stay ahead of trends in broadcast, streaming, digital video, influencer, PR integration, and publishing.

7. Internal Enablement & Thought Leadership

  • Provide internal teams with training, playbooks, and strategic guidance on media channels and industry trends (in partnership with FIG’s Advisor Marketing Team/Content and Creative).
  • Serve as a go-to internal expert on media best practices, channel evolution, ratings trends, and emerging opportunities.
  • Contribute to FIG thought leadership through blogs, webinars, presentations, or POVs on evolving media landscapes.

8. Revenue Contribution & Proposal Support

  • Support new business pitches by creating high-impact media strategies, channel recommendations, and pricing logic.
  • Work with FIG Advisor Marketing and Sales teams to properly scope media engagements, define deliverables, and estimate budgets.
  • Identify opportunities to package or upsell cross-channel solutions that drive revenue growth.

9. Quality Control & Brand Consistency

  • Review and approve high-level media plans and strategic recommendations before client delivery.
  • Work with FIG Advisor Marketing Team/Content and Creative to ensure all media strategies are aligned with brand tone, messaging, and compliance requirements.
  • Maintain consistency across channel plans, vendor relationships, and client deliverables.