Director Formulation Development Jobs in Georgia

Job Description Summary:

The Senior Director, Human Insights reports to the VP, Human Sciences & Advanced Analytics. This role leadstheHuman Sciences teamfor North America Operating Unit (NAOU)to develop and implement theOUHuman Insightsagenda,whileconnecting and integrating it totheglobalHuman Insightsnetwork.
Function Related Activities/Key Responsibilities:

• Owns and drives theOU Human Sciences learning agenda andactivities, comprising future consumer and shopperunderstanding of tensions and trends,application ofbehavioral science, consumer segment, cohort and culture understanding.
• Generatefuture-back human insightsand develop a deep understanding ofhuman behaviors, mindset, values and trends
• Appliesdisciplines ofGrowth Behavioral Science, Frameworks of Human and Consumption Segmentation
• Performconsumer trendanalysis andother consumer analyticsdelivers to holistic answers to business questionsutilizing support from Platform Services
• Leads development and utilization of breakthrough methods inclusive but not limited to AI advancements.
• Partners with the Global Human Insights team, the local Marketing and Commercial organizations, the closer-in Advanced Analytics and Shopper Insights teams that also report into the VP of Human Sciences and Advanced Analytics to develop learning priorities inline with the growth objectives of the local Operating Unit and wider company.

Education Requirements:

Master's Degree Preferred, Bachelor's Degree Required
Related Work Experience:

• Experience: 10 or more years of senior leadership experience includingHuman Sciences, Human/Consumer Insights, Market Research, Analysis, Shopper insights, preference for additionalMarketing, Innovation,experience
• Profile:This position requires a transformative, inspiring and visionary leader able to set the course of theHuman Insightsfunction energizing theInsights team and broader networkto become trusted advisors and business partners with otherOU Marketingfunctions.Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network

• Be a visible and proactive internal and external leader on behalf ofHuman Insightsand TCCC. Internally: Be afact-basedvoice, gaining seat at the table in key business process and decision making. Foster the development of talent and capabilities across theinsight'scommunity and geographies. Externally: Represent TCCC's point of view in the research and analytics arena and push the envelope for better research standards, data quality and accountability across the industry to benefit companies and consumers.

Work Focus

• Able to conceptualize frameworks andresearchmodels for diverse marketing and consumer insights problems.
• Required to tackle structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations.
• Comfortable withbothlarge amounts of data,and qualitative insight,iterations with research and technology vendors and able to designeffective and efficientinsightprograms to address business questions.
• Ability to analyze complex issues and bring together multiple concepts across functions to define the strategicopportunitiesfor the business.
• Directly manage a team of Human Science associates

MASTERY OF(REQUIRED)

• MARKETRESEARCHTECHNIQUES
• INSIGHT APPROACHES, TRENDS AND LATEST INSUSTRY THINKING
• HOLISTIC ANALYSIS AND BUSINESS QUESTION RESOLUTION
• CONSUMER CO-CREATION, COMMUNITES AND DIGITAL/INFLUENCER NETWORKS
• SHOPPER RESEARCH, PASSIVE DATA STREAMS AND NEURO TECHNIQUES
• AGENCY AND PROJECTMANAGEMENT
  

BROAD EXPERTISE IN(GOOD TO HAVE)

• KO SYSTEM KNOWLEDGE AND CLEAR UNDERSTANDING OF THE DYNAMICS OF THE SOFT DRINK INDUSTRY
• MARKETING EXECUTIONEXPERIENCE
• INNOVATION DEVELOPMENT EXPERIENCE
• DIGITAL
• MULTIPLE MARKET EXPERIENCE

Functional Skills: (Top 3-5 critical skills)

• Leads development of insights learning plan,includingIdentifyingkey insights-drivenopportunities and threats by categoryand channel
• Defineinsights protocols and deliver insights toOU Categoriesfor brand strategy
• Development of creative strategy insights in support of business and creative brief, early and late-stagecreative development, consumer co-creation, evaluation and testing.
• Devise, manage and deliver insights toOU Categoriesto supportlaunch of newregional and localbrands, driving theinnovation pipeline, development of visual identityforregional and localbrands anddevelopment marketing campaignsforregional& localbrands
• Development ofinnovation opportunity identification, concept development and assessment, product and packagingdevelopment,early and late stage consumer co-creation, evaluation and testing.
• Application ofproduct-concept testing protocolsfor innovation projects (with TCR, R&D)
• Devise, manage and deliver insights to IMX to supportpackage design, designguidance and standardsandapplythinking marketing aroundE2E consumer journey(Experience Orchestration and Experience Consistency)
• Collaborate withIMXto understand and incorporate channel/consumer and consumption insights

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

United States of America: 218,800 USD - 247,200 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

June 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.