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How much do director digital experience jobs pay per year?

As of Jun 10, 2026, the average yearly pay for director digital experience in the United States is $122,439.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $163,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Digital Experience vs Digital Marketing Manager?

AspectDirector Digital ExperienceDigital Marketing Manager
ResponsibilitiesOversees overall digital user experience, website/app design, and customer journey strategiesDevelops and executes digital marketing campaigns to promote products/services
Required SkillsUser experience design, digital strategy, cross-functional leadershipMarketing strategy, analytics, content creation, campaign management
Work EnvironmentCollaborates with UX/UI designers, developers, product teamsWorks with marketing teams, agencies, content creators
Common UsageUsed in tech, e-commerce, and customer-centric industriesCommon in retail, consumer goods, and service sectors

The main difference is that the Director Digital Experience focuses on the overall digital user experience and interface design, ensuring seamless customer interactions across platforms. In contrast, the Digital Marketing Manager concentrates on creating and managing marketing campaigns to drive engagement and sales. Both roles require digital skills but serve different strategic purposes within organizations.

What does a Director of Digital Experience do?

A Director of Digital Experience is responsible for overseeing and enhancing the digital interactions that customers have with a company, including websites, mobile apps, and other digital platforms. They lead teams to design, implement, and optimize user experiences that drive engagement and satisfaction. Their role often involves collaborating with marketing, IT, and product teams to align digital strategies with overall business goals. They also analyze user data and feedback to continuously improve digital touchpoints.

What are the key skills and qualifications needed to thrive as a Director of Digital Experience, and why are they important?

To thrive as a Director of Digital Experience, you need expertise in digital strategy, user experience design, analytics, and typically a bachelor's or master's degree in marketing, communications, or a related field. Familiarity with tools like Adobe Creative Suite, UX research platforms, web analytics (Google Analytics), and customer experience management systems is essential. Strong leadership, creative problem-solving, and effective communication skills set outstanding candidates apart. These competencies ensure the delivery of engaging digital journeys that drive customer satisfaction and achieve business objectives.

How does a Director of Digital Experience typically collaborate with cross-functional teams to drive digital initiatives?

A Director of Digital Experience often acts as a bridge between marketing, IT, design, and product teams to ensure that digital strategies align with overall business goals and user needs. They facilitate regular meetings, set clear objectives, and foster open communication to coordinate efforts across departments. By leveraging each team's expertise, they help create cohesive digital experiences that enhance customer engagement and satisfaction. This collaborative approach is essential for successfully launching and optimizing digital platforms and campaigns.
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Director Digital Experience jobs near you
Infographic showing various Director Digital Experience job openings in the United States as of June 2026, with employment types broken down into 80% Full Time, and 20% Part Time. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $122,439 per year, or $58.9 per hour.

Senior Director, Digital Experience

Aegon

Cedar Rapids, IA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Job description

Job Family

Digital / Online Marketing

About Us

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment - one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.

Who We Are

We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.

Today, we're part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what's important to them.

We're empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good - for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.

What We Do

Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.

Transamerica employs nearly 7,000 people. It's part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.* For more information, visit transamerica.com.

Job Description Summary

Lead the strategic evolution and modernization of Transamerica's digital experiences for its Protection Solutions businesses, including websites and digital capabilities for both intermediaries and end customers, as well as lead customer communications across Transamerica's businesses. Influence strategic investment to differentiate customer experience, drive growth, reduce costs, and improve efficiency. Provide leadership and strategic direction to staff members.

Job Description

Responsibilities

  • Lead the development of the digital strategy and roadmap of digital properties across Life Insurance, Annuities & Employee Benefits to meet the needs of the businesses.
  • Work with senior leadership to influence and optimize the initiative portfolio to achieve business goals, including partnering on the creation of relevant business cases
  • Lead customer communications across the Transamerica businesses, driving improvements to customer experience and expense savings through driving digitization and adoption of eDelivery and paperless correspondence.
  • Work with marketing leadership to translate the business strategy of the organization to create innovative digital experiences that drive target outcomes.
  • Responsible for continued education/advocacy of digital experience goals, strategy, and initiatives to senior leadership
  • Partner cross-functionally and across the CX & Marketing Center of Excellence, including UX, CX Insights, Marketing, and Savings & Investments digital experience to ensure continued coordination and collaboration across related initiatives.
  • Strategize with functional areas such as technology, legal and compliance, data & analytics, and business operations to establish best practices for designing positive end-to-end experience at all user touch points.
  • Strategically align with relevant technical teams in ongoing development and testing work across various properties.
  • Lead large scale projects and cross-divisional collaborations.
  • Manage, coach and mentor staff; provide career development and training opportunities.
  • Approve and manage budgeting, resource planning and prioritization.


Qualifications

  • Bachelor's degree in marketing, computer science or related field, or equivalent experience
  • 12 years of experience in the digital space
  • Eight years of management experience leading and development teams
  • Expert knowledge of user centered design and digital technologies relevant to assigned focus area
  • Excellent written, oral and presentation skills to engage and influence staff, partners and stakeholders
  • Change-management skills to adapt and lead others in a competitive digital environment
  • Analytical and problem-solving skills


Preferred Qualifications

  • 5+ years' experience in financial services industry
  • Excellent presentation and storytelling abilities
  • Experience in scaled agile product ownership / program leadership


Working Conditions

  • Office Environment
  • Hybrid role, 3 days in office

The Salary for this position generally ranges between$177,000 - $200,000 annually.Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors includingqualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law.

Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company's discretion.

What We Offer

For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.

Compensation Benefits

  • Competitive Pay

  • Bonus for Eligible Employees

Benefits Package

  • Pension Plan

  • 401k Match

  • Employee Stock Purchase Plan

  • Tuition Reimbursement

  • Disability Insurance

  • Medical Insurance

  • Dental Insurance

  • Vision Insurance

  • Employee Discounts

  • Career Training & Development Opportunities

Health and Work/Life Balance Benefits

  • Paid Time Off starting at 160 hours annually for employees in their first year of service.

  • Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).

  • Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars

  • Parental Leave - fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.

  • Adoption Assistance

  • Employee Assistance Program

  • Back-Up Care Program

  • PTO for Volunteer Hours

  • Employee Matching Gifts Program

  • Employee Resource Groups

  • Inclusion and Diversity Programs

  • Employee Recognition Program

  • Referral Bonus Programs

Inclusion & Diversity

We believe our commitment to diversity and inclusion creates a work environment filled with exceptional individuals. We're thrilled to have been recognized for our efforts through the Human Rights Campaign Corporate Equality Index, Dave Thomas Adoption Friendly Advocate, and several Seramount lists, including the Inclusion Index, 100 Best Companies for Working Parents, Best Companies for Dads, and Top 75 Companies for Executive Women.

To foster a culture of inclusivity throughout our workforce, workplace, and marketplace, Transamerica offers a wide range of diversity and inclusion programs. This includes our company-sponsored, employee-driven Employee Resource Groups (ERGs), which are formed around a shared interest or a common characteristic of diversity. ERGs are open to all employees. They provide a supportive environment to help us better appreciate our similarities and differences and understand how they benefit us all.

Giving Back

We believe our responsibilities extend beyond our corporate walls. That's why we created the Aegon Transamerica Foundation in 1994. Through a mix of financial grants and the volunteer efforts of our employees, the foundation supports nonprofit organizations focused on the things that matter most to our people in the communities where we live and work.

Transamerica's Parent Company

Aegon acquired the Transamerica business in 1999. Since its start in 1844, Aegon has grown into an international company serving more than 23.9 million people across the globe.* It offers investment, protection, and retirement solutions, always with a clear purpose: Helping people live their best lives. As a leading global investor and employer, the company seeks to have a positive impact by addressing critical environmental and societal issues, with a focus on climate change and inclusion and diversity.

* As of December 31, 2023

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