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Director Digital Analytics Jobs in Iowa (NOW HIRING)

Weitz

Marketing Director

Des Moines, IA · On-site

The Marketing Director leads the execution of marketing, communications, and public relations ... Execution history of SEO improvements, digital marketing campaigns, web analytics and external ...

Athene

Marketing Sr. Analytics Partner

West Des Moines, IA · On-site

$100K - $124K/yr

Manage, analyze, and maintain marketing data, audience segments, and campaign lists that support targeted email, direct mail, digital advertising, events, and other marketing initiatives. * Partner ...

Demand.com

Marketing Director (Remote)

Des Moines, IA · Remote

Lead demand-gen, ABM, and digital performance programs * Build a strong brand and high-impact ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

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Showing results 21-40

All JobsDigital Analytics JobsDirector Digital Analytics JobsDirector Digital Analytics Jobs in Iowa

Director Digital Analytics information

See Iowa salary details

$121.6K

$131.5K

$139.5K

How much do director digital analytics jobs pay per year?

As of Aug 10, 2026, the average yearly pay for director digital analytics in Iowa is $131,497.00, according to ZipRecruiter salary data. Most workers in this role earn between $126,800.00 and $136,200.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a director of digital analytics, and how can they be addressed?

Directors of Digital Analytics often face challenges such as integrating data from multiple platforms, ensuring data accuracy, and communicating complex insights to non-technical stakeholders. Overcoming these challenges typically involves implementing robust data governance practices, fostering close collaboration with IT and marketing teams, and developing clear reporting frameworks. Additionally, staying updated on new analytics tools and methodologies helps in streamlining data processes and delivering actionable recommendations to drive business growth.

What are the key skills and qualifications needed to thrive as a director of digital analytics, and why are they important?

To thrive as a Director of Digital Analytics, you need deep expertise in data analysis, digital marketing, and business strategy, often supported by an advanced degree in analytics, marketing, or a related field. Mastery of analytics platforms like Google Analytics, Adobe Analytics, data visualization tools such as Tableau or Power BI, and knowledge of SQL or Python are typically required. Strong leadership, communication, and stakeholder management skills help drive cross-functional initiatives and translate data insights into actionable strategies. These skills ensure that digital analytics efforts align with business goals and deliver measurable value to the organization.

What does a director of digital analytics do?

A Director of Digital Analytics oversees the collection, analysis, and interpretation of digital data to drive business decisions and optimize online performance. They lead teams responsible for measuring website, app, and digital marketing campaign effectiveness. Their role involves setting analytics strategies, ensuring data accuracy, translating insights into actionable recommendations, and communicating findings to stakeholders. They also collaborate with other departments to improve digital experiences and achieve organizational goals.

What is the difference between Director Digital Analytics vs Digital Analytics Manager?

AspectDirector Digital AnalyticsDigital Analytics Manager
ResponsibilitiesOversees digital analytics strategy, leads teams, and aligns analytics with business goalsManages digital analytics projects, analyzes data, and reports insights to support marketing and product teams
Required SkillsAdvanced analytics, leadership, strategic planningData analysis, reporting, technical skills in analytics tools
ExperienceTypically 8+ years in digital analytics or related fieldsTypically 4-6 years in digital analytics or data analysis
Work EnvironmentSenior leadership, cross-department collaborationTeam management, project execution

The main difference between a Director Digital Analytics and a Digital Analytics Manager lies in scope and leadership. The director focuses on strategic oversight and leadership, while the manager handles day-to-day analytics operations and reporting. Both roles require strong analytical skills, but the director's role is more strategic and leadership-oriented.

What are the most commonly searched types of Digital Analytics jobs in Iowa? The most popular types of Digital Analytics jobs in Iowa are:
What are popular job titles related to Director Digital Analytics jobs in Iowa? For Director Digital Analytics jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Director Digital Analytics jobs in Iowa look for? The top searched job categories for Director Digital Analytics jobs in Iowa are:
What cities in Iowa are hiring for Director Digital Analytics jobs? Cities in Iowa with the most Director Digital Analytics job openings:
Director Digital Analytics jobs near you
Infographic showing various Director Digital Analytics job openings in Iowa as of June 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $131,497 per year, or $63.2 per hour.

Marketing Director

Weitz

Des Moines, IA • On-site

Full-time

Life, Retirement, PTO

Posted 15 days ago

Job description

Our Company views employees as our most valuable asset, and the key to our success. We are committed to growing a diverse and inclusive culture that inspires, motivates, and continuously improves. Community involvement, employee empowerment, and strong relationships makes The Weitz Company a great place to work.
The Weitz Company is seeking a Marketing Director to be located out of our corporate office in Des Moines, IA. This candidate will lead all Marketing functions throughout the United States. Business travel is required up to 25% for this position.
The Marketing Director leads the execution of marketing, communications, and public relations initiatives that support business development and growth objectives. This role partners closely with Business Development and Business Unit leaders to support priority pursuits through proposal strategy, presales marketing, targeted digital campaigns, and demand-generation efforts. The Marketing Director ensures consistent brand execution across product lines, subsidiary entities and local offices, manages and develops marketing staff, and tracks performance metrics to evaluate effectiveness and return on marketing investments. This role has direct and indirect supervisory responsibility for marketing personnel and reports to the Executive Vice President of Strategy Execution.
What You'll Do Every Day:
  • Lead and manage the Marketing team, providing day-to-day direction for shared services and direct reports, coaching, and performance oversight while effectively working within a matrixed organization.

  • Collaborate with Business Development and Business Unit leaders to plan and execute product-line and local-office marketing initiatives, including RFP strategy, proposal development, and presales marketing support.

  • Implement and maintain brand standards and marketing plans across company entities, ensuring consistent application across digital and traditional channels.

  • Plan and execute digital marketing efforts, including targeted campaigns, social media strategy, and presales initiatives that support business development goals.

  • Oversee development of marketing tools and content, including video and presentation assets, to support proposals, interviews, and other marketing needs.

  • Establish and track performance metrics, monitoring results and reporting on effectiveness and return on marketing investments.

  • Lead external communications and public relations, serving as the primary media contact, identifying spokespersons, and overseeing PR and crisis management strategies.

  • Manage internal and external relationships, working with Human Resources, vendors, media partners, and marketing peers to support communication and marketing initiatives.

What We're Looking For:
  • Education: A college degree in Marketing, Public Relations, Communications or Business Management is required. An equivalent combination of education and experience will be considered.

  • Experience: A minimum of ten (10) years of marketing and communications experience is required. Involvement in public relations and previous construction experience preferred, but not required.

  • Skills: A qualified candidate will demonstrate initiative, independent judgment, influence, project management and analytical skills. They should also demonstrate strong negotiation, leadership, business acumen, business relationships, and decision-making abilities. Experience in selection and management of external marketing and communications consultants and vendors is required.

  • Technology: Proficiency in Microsoft Office Suite (Word, Outlook, PowerPoint) and Adobe InDesign, with the ability to learn other specific software. Execution history of SEO improvements, digital marketing campaigns, web analytics and external marketing measurement tools is required.

What We Offer:
  • Competitive Pay
  • Rewarding Bonus Program
  • Comprehensive Benefits Package with Tax-Advantaged HSA and FSA offerings
  • Employer-Paid Short and Long Term Disability Programs
  • Employer-Paid Life Insurance
  • Generous Paid Time Off Provisions
  • 401K Retirement Savings Plan With Company Match
  • Tuition Reimbursement
  • Fully Paid Parental Leave
  • Voluntary Products including Critical Illness Insurance and Accident Insurance
  • Corporate Wellness Program with Wellness Time Off and Rewards

Visa sponsorship is not available for this position at this time.
The Company is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment (minorities, females, veterans, individuals with disabilities, sexual orientation, gender identity, or other protected categories in accordance with state and federal laws). The Company is a drug and alcohol free workplace and background checks are required if applicable. Click here to review our Privacy Notice.
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