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Director Digital Analytics information

See Iowa salary details

$121.6K

$131.5K

$139.5K

How much do director digital analytics jobs pay per year?

As of Aug 31, 2026, the average yearly pay for director digital analytics in Iowa is $131,497.00, according to ZipRecruiter salary data. Most workers in this role earn between $126,800.00 and $136,200.00 per year, depending on experience, location, and employer.

What does a director of digital analytics do?

A Director of Digital Analytics oversees the collection, analysis, and interpretation of digital data to drive business decisions and optimize online performance. They lead teams responsible for measuring website, app, and digital marketing campaign effectiveness. Their role involves setting analytics strategies, ensuring data accuracy, translating insights into actionable recommendations, and communicating findings to stakeholders. They also collaborate with other departments to improve digital experiences and achieve organizational goals.

What are the key skills and qualifications needed to thrive as a director of digital analytics, and why are they important?

To thrive as a Director of Digital Analytics, you need deep expertise in data analysis, digital marketing, and business strategy, often supported by an advanced degree in analytics, marketing, or a related field. Mastery of analytics platforms like Google Analytics, Adobe Analytics, data visualization tools such as Tableau or Power BI, and knowledge of SQL or Python are typically required. Strong leadership, communication, and stakeholder management skills help drive cross-functional initiatives and translate data insights into actionable strategies. These skills ensure that digital analytics efforts align with business goals and deliver measurable value to the organization.

What are some common challenges faced by a director of digital analytics, and how can they be addressed?

Directors of Digital Analytics often face challenges such as integrating data from multiple platforms, ensuring data accuracy, and communicating complex insights to non-technical stakeholders. Overcoming these challenges typically involves implementing robust data governance practices, fostering close collaboration with IT and marketing teams, and developing clear reporting frameworks. Additionally, staying updated on new analytics tools and methodologies helps in streamlining data processes and delivering actionable recommendations to drive business growth.

What is the difference between Director Digital Analytics vs Digital Analytics Manager?

AspectDirector Digital AnalyticsDigital Analytics Manager
ResponsibilitiesOversees digital analytics strategy, leads teams, and aligns analytics with business goalsManages digital analytics projects, analyzes data, and reports insights to support marketing and product teams
Required SkillsAdvanced analytics, leadership, strategic planningData analysis, reporting, technical skills in analytics tools
ExperienceTypically 8+ years in digital analytics or related fieldsTypically 4-6 years in digital analytics or data analysis
Work EnvironmentSenior leadership, cross-department collaborationTeam management, project execution

The main difference between a Director Digital Analytics and a Digital Analytics Manager lies in scope and leadership. The director focuses on strategic oversight and leadership, while the manager handles day-to-day analytics operations and reporting. Both roles require strong analytical skills, but the director's role is more strategic and leadership-oriented.

What are the most commonly searched types of Digital Analytics jobs in Iowa?

The most popular types of Digital Analytics jobs in Iowa are:

What are popular job titles related to Director Digital Analytics jobs in Iowa?

For Director Digital Analytics jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Director Digital Analytics jobs in Iowa look for?

The top searched job categories for Director Digital Analytics jobs in Iowa are:

What cities in Iowa are hiring for Director Digital Analytics jobs?

Cities in Iowa with the most Director Digital Analytics job openings:

Director Digital Analytics jobs near you
Infographic showing various Director Digital Analytics job openings in Iowa as of June 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $131,497 per year, or $63.2 per hour.

Director, Digital Commerce and Customer Experience

Des Moines, IA • On-site

nfmstaff
See more jobs at nfmstaffexternal

Full-time

Posted 18 days ago

Job description

Job Description: Your Piece of the Puzzle

 

NFM is seeking a strategic, customer-focused digital commerce leader to own the performance, roadmap, continuous evolution, and growth of our ecommerce business. As Director, Digital Commerce & Customer Experience, you will be accountable for online revenue, digital business performance, customer experience, and profitability across NFM's ecommerce channel. Reporting directly to the Chief Merchandising Officer, you will lead the strategy for site merchandising, customer journey optimization, digital discovery, and conversion performance, partnering across merchandising, marketing, product, analytics, operations, and technology to drive profitable growth and a seamless omnichannel customer experience. This is a highly visible leadership role focused on digital experience, commercial performance, and enterprise impact.

This position will work a hybrid schedule requiring the candidate to reside in NE, IA, MO, KS or TX and in commuting distance to one of our retail locations.

Job Duties: A Day in the Life

  • Manage: Own the ecommerce business strategy, digital commerce roadmap, and site experience strategy to drive revenue growth, profitability, conversion, and customer engagement.
  • Lead: Deliver key business metrics including online revenue, profit, conversion, average order value, traffic, and customer engagement while identifying new growth opportunities.
  • Collaborate: Lead cross-functional teams and establish clear operating rhythms that accelerate execution across merchandising, marketing, product, analytics, operations, and technology.
  • Administer: Champion experimentation, personalization, and continuous optimization across the customer journey.
  • Own: Provide financial leadership for the ecommerce business, including planning, forecasting, performance reporting, and accountability for digital channel results.
  • Model: Shape a high-performing online journey across browse, product detail, cart, and checkout experiences that reflect the NFM brand.
  • Foster: Build clear accountability and operating rhythms across teams to simplify execution and accelerate meaningful outcomes.

Your work will directly impact our ability to help people create a lifestyle they love, for the people they love—because that’s what we love.

Qualifications: Can You Check These Boxes?

  • 8-10+ years of experience in digital commerce, ecommerce, digital product, retail merchandising, customer experience, or a related leadership function.
  • Bachelor's Degree in Marketing, Advertising, related field or equivalent experience.
  • Demonstrated success improving online performance, conversion, digital selling outcomes, and customer experience.
  • Experience owning or influencing ecommerce revenue performance, business results, financial planning, forecasting, or P&L-related metrics.
  • Experience leading cross-functional work across merchandising, marketing, product, analytics, and technology teams.
  • Strong understanding of ecommerce KPIs, experimentation, search and SEO, and digital roadmap prioritization.
  • Ability to influence, simplify complex work, and lead change in a fast-paced, matrixed environment.
  • Retail or omnichannel experience preferred.
  • Pre-employment screening includes, but isn’t limited to, motor vehicle and criminal background check.

Apply