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Director Digital Analytics Jobs in Iowa (NOW HIRING)

... services, analytics, and more; with the ultimate goal of providing students with well-rounded ... Execute on-page and on-site SEO best practices as directed. * Develop ideas for content and layout ...

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Director Digital Analytics information

See Iowa salary details

$121.6K

$131.5K

$139.5K

How much do director digital analytics jobs pay per year?

As of Aug 10, 2026, the average yearly pay for director digital analytics in Iowa is $131,497.00, according to ZipRecruiter salary data. Most workers in this role earn between $126,800.00 and $136,200.00 per year, depending on experience, location, and employer.

What are some common challenges faced by a director of digital analytics, and how can they be addressed?

Directors of Digital Analytics often face challenges such as integrating data from multiple platforms, ensuring data accuracy, and communicating complex insights to non-technical stakeholders. Overcoming these challenges typically involves implementing robust data governance practices, fostering close collaboration with IT and marketing teams, and developing clear reporting frameworks. Additionally, staying updated on new analytics tools and methodologies helps in streamlining data processes and delivering actionable recommendations to drive business growth.

What are the key skills and qualifications needed to thrive as a director of digital analytics, and why are they important?

To thrive as a Director of Digital Analytics, you need deep expertise in data analysis, digital marketing, and business strategy, often supported by an advanced degree in analytics, marketing, or a related field. Mastery of analytics platforms like Google Analytics, Adobe Analytics, data visualization tools such as Tableau or Power BI, and knowledge of SQL or Python are typically required. Strong leadership, communication, and stakeholder management skills help drive cross-functional initiatives and translate data insights into actionable strategies. These skills ensure that digital analytics efforts align with business goals and deliver measurable value to the organization.

What does a director of digital analytics do?

A Director of Digital Analytics oversees the collection, analysis, and interpretation of digital data to drive business decisions and optimize online performance. They lead teams responsible for measuring website, app, and digital marketing campaign effectiveness. Their role involves setting analytics strategies, ensuring data accuracy, translating insights into actionable recommendations, and communicating findings to stakeholders. They also collaborate with other departments to improve digital experiences and achieve organizational goals.

What is the difference between Director Digital Analytics vs Digital Analytics Manager?

AspectDirector Digital AnalyticsDigital Analytics Manager
ResponsibilitiesOversees digital analytics strategy, leads teams, and aligns analytics with business goalsManages digital analytics projects, analyzes data, and reports insights to support marketing and product teams
Required SkillsAdvanced analytics, leadership, strategic planningData analysis, reporting, technical skills in analytics tools
ExperienceTypically 8+ years in digital analytics or related fieldsTypically 4-6 years in digital analytics or data analysis
Work EnvironmentSenior leadership, cross-department collaborationTeam management, project execution

The main difference between a Director Digital Analytics and a Digital Analytics Manager lies in scope and leadership. The director focuses on strategic oversight and leadership, while the manager handles day-to-day analytics operations and reporting. Both roles require strong analytical skills, but the director's role is more strategic and leadership-oriented.

What are the most commonly searched types of Digital Analytics jobs in Iowa? The most popular types of Digital Analytics jobs in Iowa are:
What are popular job titles related to Director Digital Analytics jobs in Iowa? For Director Digital Analytics jobs in Iowa, the most frequently searched job titles are:
What cities in Iowa are hiring for Director Digital Analytics jobs? Cities in Iowa with the most Director Digital Analytics job openings:
Infographic showing various Director Digital Analytics job openings in Iowa as of June 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $131,497 per year, or $63.2 per hour.

CDP Strategy & Digital Personalization- Director

Pwc

Des Moines, IA • On-site

$122K - $504K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.


PwC rating

8.3

Company rating: 8.3 out of 10

Based on 76 frontline employees who took The Breakroom Quiz

27th of 72 rated business consultants


Job description

Industry/Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Director

Job Description & Summary


The Opportunity


As a Customer Data Platform (CDP) Strategy & Digital Personalization Director, CDP (Customer Data Platform) you will play a pivotal role with CDP implementation & oversight. Your work will involve developing strategies torefinetechnology use, improve employee experiences, and enhance customer engagement, creating an environment where people and technology thrive together.


As aDirector, you will set the strategic direction and lead business growth efforts,makingimpactful decisions while overseeing multiple projects. You are expected to be a guardian of PwC's reputation, understandingthat quality, integrity, inclusion, and a commercial mindset are foundational to our success. You will cultivate potential in others and actively collaborate across the PwC Network,leveragingour collective strength toamplifyclient satisfaction.

Responsibilities


-Leading digital personalization,MarTech, and/or CDP initiatives
-Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies
-Shaping platform roadmaps and implementation strategies;
-Translating businessobjectivesinto scalable digital solutions;
-Leading complex initiatives across business and technical teams;
-Understanding of customer data strategy, integrations, and activation workflows; and,
-Influencing strategic direction across multiple workstreams
What You Must Have


-At least a High School Diploma
-At least 8 years of experience in sales,marketingor PwC experience
What Sets You Apart


-Preference for aBachelor'sdegree
-Proven experience working with and versed inAdobe Experience Cloud products
-Previousexperience in CDPs (Customer data platforms) such as Adobe Experience Platform (RTCDP) orsimilar products;
-Understanding of customer profile segmentation and experience in 360-degree view of customers in CDP
-Proventrack recordof managing successful CDP implementation, dataarchitectureand data modeling; preferably with experience working in CDP, CRM
-Deep understanding of data-driven marketing, analytics and relevance / usage of real-time event data and associated attributes;
-Familiarity with CRM and Marketing Automation platforms (i.e.Salesforce Sales Cloud, Salesforce Marketing Cloud, etc.)
- Command ofidentifyingresolution components and enabling technology (i.e.profile merge rules, identitygraph, identity serviceprovider, etc.)
- Working with audience-based digital marketing strategy either at an agency or brand
- Oversight of the CDP technology solution (e.g.oversee steady stateassistingteams, interact with business owners, plan for break / fix and other enhancements / maintenance)

Travel Requirements

Up to 20%

Job Posting End Date

The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glanceAs PwC is anequal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.Learn more about how we work: https://pwc.to/how-we-workFor only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

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