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Digital Analytics Manager Jobs in Iowa (NOW HIRING)

Sr. Marketing Technology Analyst

Des Moines, IA ยท On-site

$84K - $104K/yr

... digital analytics concepts, including event tracking, conversion measurement, tagging strategy, and data collection best practices. * Skilled in using Google Analytics 4 and Google Tag Manager to ...

Sr. Marketing Technology Analyst

Des Moines, IA ยท On-site

$84K - $104K/yr

... digital analytics concepts, including event tracking, conversion measurement, tagging strategy, and data collection best practices. * Skilled in using Google Analytics 4 and Google Tag Manager to ...

Built next generation analytic capabilities (e.g., AI, GenAI, data models) for digital assets ... Manage engagements or workstreams across quality and financial dimensions. * High energy level ...

Built next generation analytic capabilities (e.g., AI, GenAI, data models) for digital assets ... Manage engagements or workstreams across quality and financial dimensions. * High energy level ...

Digital Marketing Associate

Muscatine, IA ยท Hybrid

$58K - $72K/yr

This role is ideal for someone passionate about digital marketing, content creation, social media management, analytics, and brand stewardship. The successful candidate will be responsible for ...

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Showing results 1-20

Digital Analytics Manager information

See Iowa salary details

$36.6K

$107.4K

$140.9K

How much do digital analytics manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital analytics manager in Iowa is $107,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,400.00 and $126,300.00 per year, depending on experience, location, and employer.

What is a digital analytics manager?

A Digital Analytics Manager is a professional responsible for collecting, analyzing, and interpreting data from digital channels such as websites, social media, and online campaigns. Their main goal is to provide insights that help businesses make data-driven decisions to optimize marketing strategies and improve user experience. They often work with various analytics tools, create reports, and collaborate with different teams to implement data-backed recommendations. This role requires strong analytical skills, technical expertise in digital analytics platforms, and the ability to communicate findings effectively to stakeholders.

How does a digital analytics manager typically collaborate with marketing and product teams?

A Digital Analytics Manager works closely with marketing and product teams to interpret data, define KPIs, and provide actionable insights that drive campaign optimization and product improvements. Regular meetings are often held to discuss performance trends, align on reporting needs, and brainstorm data-driven strategies. Effective communication and the ability to translate complex analytics into clear recommendations are essential for ensuring that all teams are aligned and working toward shared business goals.

What are the key skills and qualifications needed to thrive as a digital analytics manager, and why are they important?

To thrive as a Digital Analytics Manager, you need strong analytical skills, experience with data interpretation, and a background in marketing, statistics, or a related field, often supported by a relevant degree. Proficiency in analytics platforms like Google Analytics, Adobe Analytics, and data visualization tools such as Tableau or Power BI, along with certifications in these tools, is typically required. Exceptional communication, problem-solving abilities, and leadership skills help you translate complex data into actionable insights and collaborate across teams. These skills ensure you can drive data-informed strategies that optimize digital performance and business outcomes.

What is the difference between Digital Analytics Manager vs Data Analyst?

AspectDigital Analytics ManagerData Analyst
Required CredentialsBachelor's degree in Marketing, Business, or related field; experience with analytics toolsBachelor's degree in Statistics, Mathematics, or related field; proficiency in data analysis tools
Work EnvironmentOversees digital marketing data, collaborates with marketing teamsAnalyzes data sets across departments, often in a more technical role
Employer & Industry UsageUsed in marketing, e-commerce, advertising sectorsCommon across finance, healthcare, tech, and other industries

The Digital Analytics Manager focuses on managing digital marketing data and strategies, while the Data Analyst handles broader data analysis tasks across various departments. Both roles require analytical skills and familiarity with data tools, but the Digital Analytics Manager emphasizes digital marketing insights and team leadership.

What does a digital analytics manager do?

A digital analytics manager oversees the collection, analysis, and interpretation of digital data to improve online marketing and user experience. They use tools like Google Analytics and data visualization software, and often require skills in data analysis, reporting, and understanding digital marketing strategies.

What are the most commonly searched types of Digital Analytics jobs in Iowa?

The most popular types of Digital Analytics jobs in Iowa are:

What are popular job titles related to Digital Analytics Manager jobs in Iowa?

For Digital Analytics Manager jobs in Iowa, the most frequently searched job titles are:

What cities in Iowa are hiring for Digital Analytics Manager jobs?

Cities in Iowa with the most Digital Analytics Manager job openings:

Infographic showing various Digital Analytics Manager job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $107,377 per year, or $51.6 per hour.

Digital Marketing & Web Specialist

Peosta, IA โ€ข On-site

Mi-T-M Corporation
Machinery Manufacturingย โ€ขย 201 - 500 employees

Full-time

Posted 7 days ago


Job description

Hours: Monday through Friday, 8:00am - 5:00pmJob Summary:Working under the direction of the Marketing Manager, the Digital Marketing & Web Specialist is responsible for managing and growing Mi-T-M's online presence through website management, social media, digital advertising, and other digital marketing initiatives. This position combines digital marketing strategy and execution with hands-on creative development to help increase brand awareness, customer engagement, website traffic, and lead generation.The Digital Marketing & Web Specialist works closely with the Marketing Manager, channel sales managers, product development teams and other members of the marketing team to develop and maintain digital content, execute campaigns, monitor performance, and continually improve Mi-T-M's digital presence.Responsibilities:Manages day-to-day updates and maintenance of the Mi-T-M website, including product information, page content, images, promotions, resources, and other digital content.Collaborates with the Online and Storefront Channel Sales team to coordinate digital content, product information, promotions, and other marketing efforts across customer online platforms.Coordinates website updates and works with internal teams and external partners to make sure content is accurate, current, organized, and optimized for the user experience.Supports ongoing website development, improvements, and optimization based on business needs, analytics, user behavior, and SEO best practices.Develops and executes digital marketing campaigns aligned with overall business and marketing goals.Creates digital advertising creative, including display ads, paid social ads, search campaign assets, website graphics, and other digital promotional materials.Manages company social media platforms, including content planning, creative development, scheduling, publishing, community engagement, and paid advertising.Coordinates digital content calendars and timelines across the website, social media, digital advertising, email, and other online platforms to ensure consistent messaging, branding, and timely execution.Monitors and analyzes website, social media, advertising, and other digital marketing performance metrics and provides recommendations for improvement.Uses digital analytics, reporting tools, and market research to identify trends, evaluate campaign effectiveness, monitor competitors and industry activity, and provide recommendations for digital marketing strategies and initiatives.Collaborates with the Marketing Manager, channel sales managers, product development team, and other internal teams to develop campaigns and determine appropriate digital channels.Ensures digital content follows Mi-T-M brand standards, messaging, and creative guidelines.Job Qualifications:Minimum of a bachelor's degree in marketing, digital marketing, communications, graphic design, or a related field.3-5 years of experience in digital marketing, website management, social media, advertising, graphic design, or a related field.Experience managing and updating website content through a CMS.Experience creating digital advertising and social media creative.Working knowledge of website analytics, SEO principles, paid digital advertising, and social media platforms.Proficiency in Adobe Creative Cloud, particularly Photoshop and Illustrator; experience with other design software is a plus.Strong analytical and project management skills with the ability to manage multiple projects and deadlines.Strong written and verbal communication skills.Strong attention to detail and ability to maintain consistency across digital channels.Creative problem-solving skills and the ability to adapt content for different audiences and platforms.Works well independently and collaboratively in a team environment.