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Eterno Inc

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Customer Acquisition Sales Representative

Chesapeake, VA · On-site

$800 - $1.0K/wk

... direct, in-person engagement. This role focuses on new customer acquisition, relationship building, and representing wireless and technology solutions within local markets. This is a great ...

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$11K

$186.5K

How much do director customer acquisition jobs pay per year?

As of Aug 8, 2026, the average yearly pay for director customer acquisition in the United States is $185,359.00, according to ZipRecruiter salary data. Most workers in this role earn between $185,000.00 and $185,500.00 per year, depending on experience, location, and employer.

What is the difference between Director Customer Acquisition vs Customer Acquisition Manager?

AspectDirector Customer AcquisitionCustomer Acquisition Manager
ResponsibilitiesOversees overall acquisition strategies, manages teams, and sets high-level goalsExecutes specific campaigns, manages day-to-day activities, and reports on performance
Required CredentialsBachelor's degree, often with advanced marketing or business certifications; extensive experienceBachelor's degree in marketing, business, or related field; relevant experience
Work EnvironmentStrategic planning, leadership meetings, cross-department collaborationCampaign management, data analysis, direct interaction with marketing teams

The main difference between a Director Customer Acquisition and a Customer Acquisition Manager lies in scope and seniority. The director focuses on strategic oversight and leadership, while the manager handles tactical execution. Both roles require relevant marketing credentials and industry experience, but the director typically has more responsibility for setting overall goals and managing teams.

More about Director Customer Acquisition jobs
What cities are hiring for Director Customer Acquisition jobs? Cities with the most Director Customer Acquisition job openings:
What are the most commonly searched types of Customer Acquisition jobs? The most popular types of Customer Acquisition jobs are:
What states have the most Director Customer Acquisition jobs? States with the most job openings for Director Customer Acquisition jobs include:
What job categories do people searching Director Customer Acquisition jobs look for? The top searched job categories for Director Customer Acquisition jobs are:
Director Customer Acquisition jobs near you
Infographic showing various Director Customer Acquisition job openings in the United States as of August 2026, with employment types broken down into 79% Full Time, 18% Part Time, and 3% Contract. Highlights an 89% Physical, 1% Hybrid, and 10% Remote job distribution, with an average salary of $185,359 per year, or $89.1 per hour.

PAID MEDIA & CUSTOMER ACQUISITION SPECIALIST

Wild Fork Foods

Doral, FL • On-site

Other

Posted 11 days ago

Wild Fork Foods rating

6.2

Company rating: 6.2 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

Description
Marketing Specialist (Paid Media & Customer Acquisition)
Built on the purpose of nourishing a better life, Wild Fork sets out to transform the way we shop for and consume protein. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do.
As a rapidly growing direct-to-consumer omnichannel brand (bricks and mortar, ecommerce, home delivery), we're looking for a Specialist, Customer Acquisition Marketing to own how we grow our customer base - who we target, why, and how we know it's working. This role is responsible for defining acquisition strategy and customer segmentation, and for using paid media as the primary lever to bring that strategy to life. The ideal candidate thinks first in terms of customers - who they are, what makes them valuable, and how to find more of them - and treats media platforms as the execution layer for that thinking, not the strategy itself. This is a customer-first, analytically driven role for someone motivated by durable, high-quality growth rather than short-term volume.
Responsibilities:
Paid Media: 35%
  • Direct paid media execution across media channels (awareness and performance channels) as the delivery mechanism for acquisition strategy - briefing, targeting, and budget allocation flow from the customer strategy below.
  • Monitor campaign pacing and platform-level performance (CPA, CPM, CTR, CVR, ROAS) to ensure media execution stays aligned to the acquisition plan.
  • Manage the day-to-day relationship with media agency partners, translating acquisition strategy into briefs and holding agencies accountable to customer-quality outcomes, not just volume.
  • Monitor pixel and tracking health (GTM, Meta CAPI, GA4) to ensure acquisition and cohort data feeding the strategy are accurate and trustworthy.
  • Stay current on platform updates, algorithm changes, and industry trends to proactively recommend adjustments to campaign strategy and execution.
Customer Acquisition Strategy & Segmentation: 35%
  • Define who we should be acquiring - building and maintaining new-customer segmentation, ideal-customer profiles, and high-propensity acquisition cohorts.
  • Analyze new customer cohorts by source and campaign to identify which acquisition paths deliver durable, high-LTV customers versus one-time or discount-driven traffic.
  • Set the acquisition agenda: prioritize which segments, channels, and offers to pursue based on customer value, not just channel-level efficiency.
  • Translate segmentation and cohort insights into clear targeting parameters and creative/media briefs that guide execution.
  • Own acquisition KPIs at the customer level - CAC, new customer volume and quality, LTV trajectory, and payback period - and hold the strategy accountable to them.
Acquisition Analytics & Full-Funnel Reporting: 20%
  • Partner with Analytics/BI to connect acquisition spend to downstream customer behavior including early retention signals.
  • Connect media metrics and brand metrics to business outcomes in a simplified and impactful manner.
  • Design and run incrementality and segment-level tests to validate which acquisition strategies are genuinely driving durable growth.
Cross-Functional and Team Collaboration: 10%
  • Partner closely with Business Intelligence teams to develop analysis that helps develop media insights to inform future strategies.
  • Work closely with e-comm and retail teams to analyze data across channels to help identify sales gaps and potential opportunities to fill the gaps.
  • Develop a collaborative culture within the marketing and cross-functional teams to bring together the overall media and customer insights that are actionable.
  • Partnering with external agencies - Media / Creative.
Requirements
  • Bachelor's degree in a Media planning, marketing, or business-related field.
  • 4+ years of experience in paid media focused roles. Experience with Brand and Performance media (Retail) is a must.
  • Hands-on experience managing paid media campaigns Meta Ads Manager Google Ads, Reddit, Pinterest, TikTok etc.) and comfort working directly in-platform is essential.
  • Strong analytical and problem-solving skills, with experience using data to influence decisions and communicate results clearly.
  • Exceptional organization, attention to detail, and time-management skills.
  • Ability to operate independently and proactively identify opportunities for improvement.
Good to have:
  • Experience presenting to senior stakeholders.
  • Experience with advertising or media agencies or data-driven organizations is preferred.
  • Interest in working in a fast-paced environment with global talent
  • Love for food and curiosity within the food and grocery industry space is a plus.

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