Director Conversion Rate Optimization Jobs in Virginia

Winchester Health & Rehabiliation is seeking an Admissions Director for our skilled nursing facility in Winchester, Va.

We are seeking an experienced, highly motivated and dynamic individual to oversee, develop and maintain relationships with local hospitals, physicians and the community to drive patient referral efforts.

QUALIFICATIONS:

Education: At least a high school diploma, two or more years of college preferred.

Experience: 2+ years of prior SNF experience Healthcare, human services, public relations, LTC, social services. 

Responsibilities and Duties:

• Present centers in a positive manner to educate the public and the professional healthcare community in all aspects of the services provided.
• Dedicate no less than 75% of working hours to direct interaction with the market community promoting services of the facility.
• Maintain an 80% conversion rate from referrals to admissions.  Achieve and maintain 90% or more occupancy at all centers or meet or exceed census budgets.
• Maintain a good professional rapport with all staff members at the facility including members of Community Relations teams and others relevant to the position.
• Respect the confidential nature of information obtained and to divulge such information only to authorized personnel.
• Meet with Administrator daily to communicate on current admissions, discuss expectations and results of efforts made.
• Maintain close personal contact with all referral sources.
• Represent the center to the community in a professional manner and in a coordinated effort with the community relations team.  (i.e., ongoing public speaking engagements, visits to hospital discharge planners, physicians, and insurance case mangers ;).
•  Coordinate and participate in the facility events as appropriate (i.e., health fairs, family dinner, etc.).
• Participate with insurance contract negotiations and assist in pre-admission cost out analysis of managed care and PPS referrals as necessary.
• Complete and provide census report daily to Corporate and Administrator and any other designated personnel.
•  Keep current on competitor activities.
•  Focus community relations on those segments of the community most likely to have a need for the services of the facility.
•  Maintains admission guidelines by writing, updating, and recommending changes to admission criteria, policies, and procedures.
•  Markets programs and facilities by preparing and providing informational brochures; writing and placing advertisements; answering questions; conducting tours.

Salary/ Wage Range

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience and may fall outside of the range shown.

Exciting Benefits Await You:

• Attractive Compensation: Enjoy competitive pay that truly values your contributions.
• Generous Paid Time Off: Recharge and prioritize your well-being with ample PTO.
• 401(k) Plan: Secure your financial future with our strong retirement plan.
• Flexible Daily Pay: Access your earnings whenever you need them.
• Comprehensive Benefits Package: Benefit from a wide range of options, including dental, health, vision, and disability insurance.
• Wellness Program Access: Prioritize your health with resources designed to support your well-being.
• Inclusive Workplace Culture: Thrive in a supportive environment that champions diversity and collaboration.
• Career and Educational Development: Unlock your potential with numerous opportunities for growth and advancement.
• Comprehensive Onboarding and Professional Development Programs: Expertly crafted to cultivate growth and significantly enhance essential skills, paving the way for sustained success and excellence.

Schedule:

• Monday to Friday
• Weekend availability

Education:

• Minimum:  High school diploma or GED.  At least two years of college from an accredited institution.

Experience::   

• 2+ years of SNF experience

Work Location: One location

We are committed to maintaining a diverse and inclusive workplace. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for our job opportunities.