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Director Conversion Rate Optimization Jobs in Virginia

FrontStream Holdings LLC

Director, FP&A

Reston, VA

The Sales and Marketing Operations specialist is responsible for moving marketing qualified leads through our sales funnel, tracking conversion rates, analyzing relevant data, and managing our tech ...

HD Exteriors

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Marketing Manager

Dumfries, VA · On-site

$100K - $125K/yr

You'll have support from third-party partners (SEO, etc.), but day-to-day execution is on you. The ... volume, conversion rates, and ROI by channel • Report directly to ownership on marketing ...

AltaGas

Director, Sales Operations

Springfield, VA · On-site

$176K - $256K/yr

Director, Sales Operations The Director of Sales Operations is responsible for driving meter growth ... Define and track key performance indicators (KPIs), including lead conversion rates, sales cycle ...

2U

Senior Product Manager, edX Commerce

Arlington, VA · Remote

$145K - $192K/yr

... and optimized for conversion. This is a high-impact, high-visibility role with a direct line to ... Develop and manage to commerce KPIs and revenue targets -- including checkout conversion rate, cart ...

Koalafi

Vice President, Head of Product

Richmond, VA · On-site +1

Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ... Benefits: At Koalafi, you will have a direct impact on our products and help shape the company ...

Koalafi

Vice President, Head of Product

Richmond, VA · On-site

... conversion, and revenue expansion with credit performance, compliance, and portfolio health • ... A/B and multivariate testing, Funnel and approval rate optimization, Cohort analysis and retention ...

Alfa Laval

Job Page CTA Left

Richmond, VA · On-site

... rates. * Engages the Workflow Optimization Manager to identify systemic quoting bottlenecks ... to-order conversion rate, escalation rate, and rework rate, presenting results in weekly ...

Koalafi

Vice President, Head of Product

Richmond, VA

Funnel and approval rate optimization * Cohort analysis and retention measurement * Incrementality ... Benefits: At Koalafi, you will have a direct impact on our products and help shape the company ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

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Director Conversion Rate Optimization jobs near you
Director, FP&A

Director, FP&A

FrontStream Holdings LLC

Reston, VA

Full-time

Posted 5 days ago

Job description

THE ROLE

As Sales and Marketing Operations Specialist, you?ll play a vital role at FrontStream. We are looking for a proactive individual that can help us continually improve and enhance our sales and marketing performance and tech stack. The Sales and Marketing Operations specialist is responsible for moving marketing qualified leads through our sales funnel, tracking conversion rates, analyzing relevant data, and managing our tech stack. We are looking for someone with a deep understanding of sales and marketing processes, marketing and sales automation and our business objectives find areas for improvement. The Sales and Marketing Operations Specialist should be comfortable working in our CRM environment (SalesForce.com), quote-to-cash (SalesForce CPQ), Cloud-based integration - iPaaS (Celigo) and eSignature (DocuSign). The ideal candidate will be happy liaising with stakeholders at all levels, with the ability to translate technical information into layman?s terms, clearly explaining design options and their potential impact.

WHAT YOU?LL DO

  • Assist sales and marketing teams with prospect outreach.
  • Monitor and track funnel activity supported by reporting on MQL creation, conversion ratings, and sales velocity.
  • Manage CRM data to ensure best practices and process improvement.
  • Administration of Salesforce, DocuSign, Celigo
  • Manage Salesforce configuration changes, including (but not limited to): Workflow, Process Builder, Flow, assignment rules, approval processes, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, mobile administration, dashboards and reports.
  • Identify and gather requirements, translating into best practice scalable solutions with a focus on exceptional user experience.
  • Identify unused or underutilized platform features.
  • Create a platform roadmap and define priorities, liaising with stakeholders.
  • Own the communication of any platform changes to end users and stakeholders.
  • New user and ongoing user training.
  • Technical documentation.

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