Director Conversion Rate Optimization Jobs in Hampton, VA

Director, Growth Marketing 

Remote | Full-Time | Base: $140,000-$160,000

Join a mission-driven team that's transforming global compliance to promote consumer health and safety by providing over 30,000 food, cosmetic, medical device, and drug companies in 200 countries with compliance software and services. We are growing fast and seeking a high-performing Director, Growth Marketing to join our team.  

Position Summary:

We're seeking a strategic, hands-on Director of Growth Marketing to own the strategy, execution, and optimization of demand generation programs across multiple lines of business internationally.

This is a revenue-focused leadership role for someone who can think strategically, execute tactically, and continuously improve marketing performance through data, experimentation, and close alignment with Sales.

You'll lead the execution of integrated marketing across paid search, email, webinars, social media, and tradeshows through managing a small, high-performing team. You'll own marketing investment decisions, optimize the buyer journey, and ensure qualified leads progress efficiently from MQL to Closed Won.

Role Responsibilities:

Drive Revenue Growth

• Work with Product Marketing to develop and execute integrated growth marketing strategies that drive qualified leads, qualified pipeline, and revenue across multiple business lines.
• Prioritize marketing investments based on business impact, ROI, and corporate revenue goals.
• Build annual and quarterly marketing plans with Sales, aligning marketing programs with sales priorities and revenue targets.
• Improve lead quality and lead progression throughout the funnel.
• Eliminate lead leakage by optimizing processes from MQL through Closed Won.
• Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance.

Own Demand Generation

•  Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media, tradeshows and events, landing page/website optimization, and conversion rate optimization (CRO).
• Leverage AI for workflow automation, increased productivity, and demand generation effectiveness.

Be the SEM Expert

• Own paid search strategy, execution, and optimization.
• Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance.
• Continuously improve ROAS, CPA, conversion rates, pipeline, and revenue.

Lead the Team

• Coach and develop a high-performing growth marketing team.
• Allocate resources across multiple business units and campaigns.
• Lead cross-functional initiatives that improve marketing effectiveness and operational efficiency.

Measure & Optimize

• Use data to guide strategy and investment decisions.
• Manage marketing budgets and maximize return on investment.
• Present performance, insights, and recommendations to executive leadership.
• Foster a culture of testing, experimentation, and continuous improvement.

Success Measurements:

 Success will be measured by your ability to improve:

• Marketing-sourced qualified leads, qualified pipeline, and revenue
• Marketing ROI (ROMI),  Return on Ad Spend (ROAS), Cost per Acquisition (CPA)
• MQL-to-SQL conversion
• Opportunity-to-Closed Won conversion
• Funnel velocity
• Revenue growth across multiple business lines

Required Qualifications:

• 12-15 years of B2B demand generation or growth marketing experience.
• Proven success building and executing integrated marketing programs that drive measurable pipeline and revenue.
• Deep, hands-on expertise managing SEM/PPC campaigns in Google, Bing, Meta and LinkedIn.
• Experience managing multi-million dollar paid media budgets with a strong focus on ROAS and CPA.
• Experience with international, multi-language marketing campaign execution and effectiveness.
• Strong analytical skills with experience using marketing data to optimize performance.
• Demonstrated success partnering with Sales to improve pipeline generation and lead conversion.
• Experience leading high-performing marketing teams and implementing cross-functional business processes.
• Ability to balance strategic planning with hands-on execution.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Why Join Registrar Corp?

• Opportunity to shape the growth strategy of a global market leader
• Opportunity to work with well-known brands across multiple industries 
• Remote work flexibility within select U.S. states 
• Comprehensive benefits, including medical, dental, vision, mental health support, 401(k) with company match, and paid time off 
• Base salary range for this role $140,000-$160,000, and annual bonus eligibility

Registrar Corp is a global compliance and training company established in 2003. Registrar Corp is not a government agency. Registrar Corp is not affiliated with the U.S. FDA.   

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