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Director Conversion Rate Optimization Jobs in Virginia

Lincoln Tech

Director of Field Admissions

Richmond, VA · On-site

Direct the team to deliver maximum conversion rate. * Meet Field Admissions Department goals in the recruitment of students, based on school accreditation requirements. * Systematically collect ...

Lincoln Tech

Director of Field Admissions

Norfolk, VA · On-site

Direct the team to deliver maximum conversion rate. * Meet Field Admissions Department goals in the recruitment of students, based on school accreditation requirements. * Systematically collect ...

Five Guys

eCommerce Channels Manager

Alexandria, VA · On-site

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... This position has no direct reports and does not include formal supervisory responsibilities.

Five Guys

eCommerce Channels Manager

Alexandria, VA · On-site

... optimization, A & B testing, driving traffic, conversion and revenue through those channels ... This position has no direct reports and does not include formal supervisory responsibilities.

shrm

Director, B2B Performance Marketing

Alexandria, VA · On-site

Director, B2B Performance Marketing SHRM is evolving into the world's leading workforce performance ... Conversion rate optimization * Demand generation, lead scoring, paid media strategy (search, social ...

MyEyeDr.

IT Business Product Manager, CRM

Vienna, VA · On-site

Reporting to the Director, Digital Engineering, you will partner closely with Product Owners ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...

MyEyeDr.

IT Business Product Manager, CRM

Vienna, VA · Hybrid

Reporting to the Director, Digital Engineering, you will partner closely with Product Owners ... Collaborate with Marketing and Analytics teams to define and track KPIs such as conversion rate ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Virginia? The most popular types of Conversion Rate Optimization jobs in Virginia are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Virginia? For Director Conversion Rate Optimization jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Virginia look for? The top searched job categories for Director Conversion Rate Optimization jobs in Virginia are:
What cities in Virginia are hiring for Director Conversion Rate Optimization jobs? Cities in Virginia with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Director of Field Admissions

Director of Field Admissions

Lincoln Tech

Richmond, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Lincoln Tech rating

9.4

Company rating: 9.4 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

5th of 535 rated colleges and universities

Job description

Lincoln Tech (NADC) in Nashville, TN has an opportunity for a Director of Field Admissions. Take charge of crafting innovative strategies and providing invaluable direction, empowering our Field Admissions staff to excel. As you supervise and mentor our team in recruitment and conversion activities, you'll also develop business relationships that drive success.
Requirements
  • Bachelor's degree in Business, Marketing, or related field is preferred or have an equivalent combination of training, and experience
  • 5+ years or more of experience in Business, Sales or Marketing
  • Ability to deal with problems involving several concrete variables
  • Functional knowledge of Microsoft Office and SalesForce
  • Great communication skills
  • Well-versed in customer service
  • Ability to read and interpret documents pertaining to both internal and external policies

Responsibilities
  • Oversee field enrollment activities, market research, development of marketing and outreach strategies as well as administrative policies and procedures.
  • Ensure that all Field Admissions Representatives are properly trained in compliance and provide quality customer service to assist potential students in making career planning decisions.
  • Evaluate and resolve student inquiries, issues, and problems.
  • Ensure that appropriate action is taken to the satisfaction of the student, Company, and/or regulatory agencies in compliance with policies, procedures, and legal requirements.
  • Direct the team to deliver maximum conversion rate.
  • Meet Field Admissions Department goals in the recruitment of students, based on school accreditation requirements.
  • Systematically collect, analyze, and use data on market, prospects, applicants, admitted students, and enrolled students, in order to target resources effectively and constantly improve field recruitment efforts.
  • Monitor and provide input to Corporate on the High School Strategic Plan for the campus and provides timely feedback to the Campus President.
  • Ensure effective use of the full range of electronic, social media, print, event, and personal contacts, in order to communicate with prospective students and applicants.
  • Oversee the planning of events associated with field recruitment and information for new and prospective students.
  • Cultivate an environment of teamwork, commitment, and ownership.

Full-Time Benefits
  • Medical, Dental, Vision
  • Life and Disability Insurance
  • 401(k) with Company Match
  • Paid Time Off and Holidays
  • Growth Opportunities

About Us
For 80 years Lincoln Tech has been one of the nation's leading providers of career training in Healthcare, Automotive/Diesel, Skilled Trades, and Information Technology.
Lincoln Tech is an Equal Opportunity Employer.
  • Email: careers@lincolntech.edu
  • Website: www.lincolntech.edu/careers

924-21447 - Director Admissions/Field-12005
Lincoln Tech logo

About Lincoln Tech

Sourced by ZipRecruiter

For over 75 years Lincoln Tech has been one of the nation's leading providers of career training in Healthcare, Automotive/Diesel, Skilled Trades, Information Technology, Cosmetology, and Culinary Arts

Industry

Colleges, universities, and professional schools

Company size

1,001 - 5,000 Employees

Headquarters location

Parsippany, NJ, US

Year founded

1946

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