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Direct Mail Jobs in Michigan (NOW HIRING)

Apex Placement & Consulting

Head Pressman

Taylor, MI · On-site

$22 - $27/hr

Experience in direct mail, data processing, print/mail operations, or database management is a plus. At Apex, we actively encourage applications from underrepresented groups. Your unique experiences ...

The Hearn Agency

Mortgage protection Agent-Remote

Jackson, MI · Remote

$1.4K - $1.7K/wk

We have exclusive, highly qualified, direct mail leads available to all agents who wish to participate in our lead program. NO COLD calling necessary. No limits on lead distribution. We can also ...

TRUGREEN

Branch Sales Manager

Lansing, MI · On-site

$52K - $87K/yr

Utilize information from direct mail campaigns, advertisements, community events, trade shows, business seminars, and other sources. Additionally, provide support in closing sales as required.

TruGreen

Branch Sales Manager

Lansing, MI

Utilize information from direct mail campaigns, advertisements, community events, trade shows, business seminars, and other sources. Additionally, provide support in closing sales as required.

TruGreen

Branch Sales Manager

Lansing, MI · On-site

Utilize information from direct mail campaigns, advertisements, community events, trade shows, business seminars, and other sources. Additionally, provide support in closing sales as required.

The Hearn Agency

Mortgage protection Agent-Remote

Jackson, MI · On-site +1

$1.4K - $1.7K/wk

We have exclusive, highly qualified, direct mail leads available to all agents who wish to participate in our lead program. NO COLD calling necessary. No limits on lead distribution. We can also ...

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Showing results 41-60

All JobsDirect Mail JobsDirect Mail Jobs in Michigan

Direct Mail information

See Michigan salary details

$23.5K

$54.6K

$94.6K

How much do direct mail jobs pay per year?

As of Sep 11, 2026, the average yearly pay for direct mail in Michigan is $54,580.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,900.00 and $71,000.00 per year, depending on experience, location, and employer.

What is a direct mail specialist?

A direct mail specialist is a professional responsible for planning, creating, and managing direct mail marketing campaigns. They work with businesses to design mail pieces, develop target mailing lists, and coordinate the production and distribution of printed materials to reach specific audiences. Their goal is to generate customer interest, increase sales, and build brand awareness using physical mail as a marketing channel. They often analyze campaign results to optimize future mailings and ensure compliance with postal regulations.

What are some common challenges faced by professionals working in direct mail campaigns, and how can they be addressed?

One of the main challenges in direct mail is ensuring your message stands out amid a crowded mailbox and yields a measurable ROI. Professionals often need to balance creativity in design with data-driven targeting to maximize response rates. Addressing these challenges involves staying current with postal regulations, leveraging customer data for personalized content, and continuously testing different formats and offers. Collaborating closely with graphic designers, copywriters, and data analysts is also essential for creating effective campaigns that resonate with the target audience.

What are the key skills and qualifications needed to thrive as a direct mail specialist, and why are they important?

To thrive as a Direct Mail Specialist, you need expertise in marketing strategy, data analysis, and campaign management, usually supported by a background in marketing or communications. Familiarity with customer relationship management (CRM) systems, direct mail automation tools, and postal regulations is important. Strong project management, attention to detail, and communication skills help coordinate with vendors and ensure campaign accuracy. These skills ensure effective targeting, cost efficiency, and successful execution of direct mail campaigns that drive customer engagement.

What is the difference between Direct Mail vs Direct Mail Specialist?

AspectDirect MailDirect Mail Specialist
CredentialsNone specific, often marketing or business backgroundMarketing, communications, or related certifications
Work EnvironmentMarketing firms, print shops, or in-house marketing teamsMarketing agencies, print companies, or corporate marketing departments
Industry UsageUsed broadly as a marketing strategySpecialized role focusing on executing and managing direct mail campaigns

While "Direct Mail" refers to the marketing method itself, the "Direct Mail Specialist" is a role responsible for planning, executing, and managing these campaigns. The specialist ensures targeted mailing lists, design, and delivery are optimized for campaign success.

What companies use direct mail?

Many companies across industries such as retail, healthcare, finance, and real estate use direct mail for marketing and customer outreach. Large corporations often employ direct mail campaigns to target specific audiences, utilizing skills in campaign management and data analysis to improve effectiveness.

What are the most commonly searched types of Direct Mail jobs in Michigan?

The most popular types of Direct Mail jobs in Michigan are:

What are popular job titles related to Direct Mail jobs in Michigan?

For Direct Mail jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Direct Mail jobs in Michigan look for?

The top searched job categories for Direct Mail jobs in Michigan are:

What cities in Michigan are hiring for Direct Mail jobs?

Cities in Michigan with the most Direct Mail job openings:

Direct Mail jobs near you
Infographic showing various Direct Mail job openings in Michigan as of August 2026, with employment types broken down into 93% Full Time, and 7% Part Time. Highlights an 81% In-person, 3% Hybrid, and 16% Remote job distribution, with an average salary of $54,580 per year, or $26.2 per hour.

Senior Email Marketing Specialist

Livonia, MI • On-site, Remote

AAA Life Insurance Company
Insurance Services • 501 - 1,000 employees
Learn more about AAA Life Insurance Companyexternal

$69K - $85K/yr

Full-time

Re-posted 5 hours ago

Job description

Overview
Why AAA Life
AAA Life is a respected and trusted American brand that has been focusing on Life Insurance and Annuity Products since 1969. At AAA Life we have over 1.8 million policies where we take pride in earning the trust of our policyholders who understand our promise to be there for them - and their families - when we're needed most. By joining the AAA Life team, you are joining a company that genuinely cares about helping each other, with a devotion to protect the lives of those around us. We embrace a diverse, equitable, inclusive culture where all associates can feel a sense of belonging and use their unique talents and perspective to influence, innovate, motivate, and thrive.
Responsibilities
What You'll Do
AAA Life is seeking a Senior Email Marketing Specialist that will be responsible for leading the development and optimization of AAA Life's acquisition email campaigns from strategy through to execution. This individual will manage the performance of our email channel and associated programs in support of AAA Life's marketing objectives. This role is responsible for managing email programs to achieve monthly sales targets while growing AAA Life's overall email marketing capabilities.
  • Campaign Development & Execution - Partner with internal and external teams to lead all aspects of email campaign management including strategy, technical and creative development, proofing, deployment and monitoring.
  • Quality Assurance - Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation links function properly; verify email renders correctly across various email clients; manage deliverability.
  • Technical Development - Partner closely with IT Development team to troubleshoot technical issues and design, build, and implement new functionality that enables continued growth of email programs. Lead the effort to expand into other one-to-one communication channels including SMS programs.
  • Performance Analysis - Monitor and analyze email campaign performance using key metrics. Generate reports on campaign performance and provide actionable insights for continuous improvement.
  • Strategy - Identify new programs, optimizations, and opportunities to grow the business through the development and management of new email marketing strategies. Provide consultation and recommendations to business stakeholders regarding email best practices, industry standards and regulations.
  • Testing & Experimentation - Lead AAA Life's email experimentation practice across the entire lifecycle from hypothesis development to test execution and measurement. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.

Qualifications
Qualifications
Basic Required Qualifications:
  • Bachelor's degree in Marketing, Advertising, Communications, Business or similar field of study.
  • Minimum of ten (10) years of professional experience in digital marketing or email marketing.
  • Five (5) years of hands-on experience writing campaign workflows in Adobe Campaign.
  • Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
  • Proficient in HTML, CSS, and JavaScript development for email design and customization.
  • Experience leading an email experimentation practice across the full testing lifecycle. This includes development, execution, and measurement of A/B and multivariate tests.
  • Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
  • Proficient in Microsoft Excel, PowerPoint, and Word.
  • Knowledge of relevant regulations and compliance requirements (e.g. CAN-SPAM, GDPR).

Preferred Qualifications:
  • 8-10 years Advanced knowledge and understanding of email and deliverability best practices, segmentation and personalization.
  • 5-7 years Proficient in HTML, CSS, and JavaScript development for email design and customization.
  • Minimum 5 years' Experience integrating email programs with other direct channels including but not limited to direct mail, search, display, and social media.
  • Insurance or Financial Services industry experience is highly desirable.
  • Email Marketing, Marketing Automation and/or Digital Marketing Certified.
  • Experience with Power BI for data analysis and reporting.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel, talk, hear and concentrate. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodation will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
AAA Life Insurance Company does not offer immigration sponsorship for this position. This includes visa types such as H-1B, TN, and STEM OPT. Please do not apply if you currently require or may require employer-sponsored immigration support now or in the future.

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