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Digital Strategy Jobs in Rochester, NY (NOW HIRING)

Deloitte

Strategy & Transformation Manager

Rochester, NY

$99K - $136K/yr

We identify and implement digital finance solutions, optimize organizational structures, and serve ... As a Manager, Strategy, Growth, and Transformation on the Finance Transformation team, you will be ...

Brand Networks

Growth Strategy Manager

Rochester, NY · On-site

The Growth Strategy Manager plays a critical role in supporting revenue growth by partnering ... Interest in digital marketing, social media, and emerging AI technologies. Why Join BN? * Impactful ...

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All JobsDigital Strategy JobsDigital Strategy Jobs in Rochester, NY

Digital Strategy information

See Rochester, NY salary details

$65.1K

$110.2K

$165.8K

How much do digital strategy jobs pay per year?

As of Jul 13, 2026, the average yearly pay for digital strategy in Rochester, NY is $110,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Marketing Director, or Data Scientist, with senior executive positions typically earning the highest salaries. These roles require advanced skills in data analysis, strategic planning, and leadership, and often involve overseeing digital transformation initiatives or large teams.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and content marketing to achieve business goals. Strong analytical skills and familiarity with digital analytics platforms are essential for this role.

How much money do digital strategists make?

Digital strategists typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and industry. Senior roles or those with specialized skills in analytics or marketing tools can earn higher salaries, often exceeding $120,000 annually.

How do you become a digital strategist?

To become a digital strategist, individuals typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, data analysis, and content creation. Developing skills in SEO, social media, analytics tools, and strategic planning is essential, and certifications like Google Analytics or HubSpot can enhance credibility. Gaining practical experience through internships or entry-level roles helps build the expertise required for a digital strategist position.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
What are the most commonly searched types of Digital Strategy jobs in Rochester, NY? The most popular types of Digital Strategy jobs in Rochester, NY are:
What are popular job titles related to Digital Strategy jobs in Rochester, NY? For Digital Strategy jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Strategy jobs in Rochester, NY look for? The top searched job categories for Digital Strategy jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Strategy jobs? Cities near Rochester, NY with the most Digital Strategy job openings:
Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in Rochester, NY as of July 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $110,238 per year, or $53 per hour.
Digital Services UWEP Internship - Fall 2025

Digital Services UWEP Internship - Fall 2025

United Soccer League (USL)

Geneseo, NY • On-site

Other

Posted 22 days ago

Job description

Job Title: Digital Services UWEP Position Type: Internship - For College Credit Hours Only  Semester: Fall 2025 Location: Remote 

Overview of the United Soccer League (USL)The United Soccer League (USL) is the heartbeat of American soccer. Impacting more than 200 communities across the United States, the USL is the first and only soccer organization in the United States to build a youth-to-professional pathway for both men and women within one ecosystem. That structure includes three professional leagues: Gainbridge Super League (women), USL Championship (men), and USL League One (men); two pre-professional leagues: USL League Two (men) and the USL W League (women); and two youth platforms: USL Academy and USL Youth.

Authentic, vital, and exciting, the USL is dedicated to providing an inclusive and memorable soccer experience for players, fans, and communities across our growing "soccer nation."

Program Purpose

Under the direction and guidance of USL Executives and Leaders (mentors), the USL Work Experience Program (UWEP) provides students with the unique opportunity to gain practical sport management experience in a professional sports league setting. By working on various strategic projects and initiatives, UWEP participants will gain hands on experience with league staff as well as member teams.

Participants are tasked with and responsible for partnering within a specialized department but will interact with all league departments across the organization including business development, digital, club services, analytics, and more; with the ultimate goal of providing students with well-rounded practical work experience in sports. 

Position Purpose

Under the direction of the USL Digital Services team, the Digital Services UWEP supports the digital department by ensuring an overall positive user experience and user interface for 7 league websites and the 70+ club sites within the USL Digital Network. The Participant will assume an integral role in the placement of content for all league sites as well as the enforcement of league guidelines across the network.   

Duties and Responsibilities

Specific duties include, but are not limited to:

  • Assist with the monitoring of club websites to ensure compliance with league guidelines.
  • Work alongside the Digital Services team to generate and organize statistical, team and player-specific pages within the USL website platform.
  • Activate sponsors and digital campaigns on the USL Digital Network on behalf of partners. Also, identify opportunities for further partner integration on the websites and apps.
  • Update internal website pages with roster, schedule, and information changes.
  • Assist with the communication of player, team and match information to the league’s Official Data Provider.
  • Execute on-page and on-site SEO best practices as directed.
  • Develop ideas for content and layout on the official sites of USL League Two and USL Youth. 
  • Act in a quality assurance role to ensure a uniform display and maintain functionality.
  • Utilize HTML and CSS to create page elements for league sites.
  • Work with other areas of the business – communications, marketing, analytics etc. – to accomplish their web goals.
  • Assist other departments and operational areas as requested to provide a well-rounded overview of working in sports.

Qualifications

  • Participants must be working towards a bachelor’s or master’s degree in a related field and/or training and must certify that they are able to receive college course credit from an accredited college or university for their participation.
  • Solid computer skills and proficiency with MS Word, Excel, PowerPoint, Outlook are a must.
  • Excellent verbal and written communication skills are required. 
  • Positive attitude and strong work ethic are a must. Must have a “team-first” mentality with an eagerness to learn. 
  • Should be extremely organized and detail oriented, with a focus on quality and consistency. 
  • While completing the USL Work Experience Program remotely, participants must have access to a computer or laptop with reliable internet connection. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Apply