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Digital Strategy Manager Jobs in Rochester, NY (NOW HIRING)

The Growth Strategy Manager plays a critical role in supporting revenue growth by partnering ... Interest in digital marketing, social media, and emerging AI technologies. Why Join BN? * Impactful ...

Global Digital Experience Manager Location: Global / Hybrid (flexible) Function: Marketing ... The ideal candidate brings strong digital strategy experience, hands-on platform expertise, and the ...

Manager, Digital Marketing

Rochester, NY ยท On-site

$87K - $136K/yr

Leads strategic technology roadmap for marketing and day-to-day operations of the current platforms ... Manages a team of digital marketing strategists to develop and execute marketing online strategies.

Manager, Digital Marketing

Rochester, NY ยท Remote

$87K - $136K/yr

Leads strategic technology roadmap for marketing and day-to-day operations of the current platforms ... Manages a team of digital marketing strategists to develop and execute marketing online strategies.

The Digital Sales Manager is responsible for improving ESL's digital sales performance and ... Develop and maintain a data visualization strategy * Translate data into executive-level ...

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

We identify and implement digital finance solutions, optimize organizational structures, and serve ... As a Manager, Strategy, Growth, and Transformation on the Finance Transformation team, you will be ...

This role owns the strategy, roadmap, delivery, performance, and continuous evolution of customer ... The Director oversees cross-functional digital capabilities, including product management, UX, ...

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Showing results 1-20

Digital Strategy Manager information

See Rochester, NY salary details

$65.1K

$110.2K

$165.8K

How much do digital strategy manager jobs pay per year?

As of Jul 12, 2026, the average yearly pay for digital strategy manager in Rochester, NY is $110,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

What are the key skills and qualifications needed to thrive as a Digital Strategy Manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the highest paying digital job?

The highest paying digital job is often a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology implementation. These positions typically require extensive experience, leadership skills, and expertise in areas like data analytics, cybersecurity, or digital transformation, with salaries often exceeding six figures annually.

How much do digital strategy managers make?

Digital Strategy Managers typically earn a median annual salary between $80,000 and $130,000, depending on experience, location, and industry. Senior roles or those in larger companies can offer higher compensation, often including bonuses and benefits. Strong skills in analytics, marketing, and strategic planning are important for higher earning potential.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze market trends, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

How does a Digital Strategy Manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What degree do you need to be a digital strategist?

A digital strategy manager typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in digital marketing, data analysis, or project management to enhance their skills and career prospects.
What are the most commonly searched types of Digital Strategy jobs in Rochester, NY? The most popular types of Digital Strategy jobs in Rochester, NY are:
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What job categories do people searching Digital Strategy Manager jobs in Rochester, NY look for? The top searched job categories for Digital Strategy Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Strategy Manager jobs? Cities near Rochester, NY with the most Digital Strategy Manager job openings:
Senior Digital Strategy and Product Manager

Senior Digital Strategy and Product Manager

Mindex

Rochester, NY โ€ข Remote

$150K - $200K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 23 days ago


Job description

Senior Digital Strategy and Product Manager - Remote Remote Professional Services (Other) Full time Rochester, New York, United States Description Founded in 1994 and celebrating 30 years in business, Mindex is a software development company with a rich history of demonstrated software and product development success. We specialize in agile software development, cloud professional services, and creating our own innovative products. We are proud to be recognized as the #1 Software Developer in the 2023 RBJ\'s Book of Lists and ranked 27th in Rochester Chamberโ€™s Top 100 Companies. Additionally, we have maintained our certification as a Great Place to Work for consecutive years in a row. Our list of satisfied clients and #ROCstar employees are both rapidly growingโ€” Are you next to join our team? Mindexโ€™s Software Development division is the go-to software developer for enterprise organizations looking to engage teams of skilled technical resources to help them plan, navigate, and execute through the full software development lifecycle. This role manages the strategic direction and tactical execution of cross functional initiatives of the Digital Sales and Marketing (DSM) Organization. This role partners closely with Marketing, Market Teams, Product Management, Engineering, and Sales to ensure that the DSM org is positioned to capture acquisition and growth of the digital consumer. Essential Functions - Define and develop company-wide strategy of digital transformation across customer experience, sales, marketing, and business units. - Work with marketing and business units to identify initiatives that deepen the digital customer experience in a way that is cohesive and builds upon the larger Paychex strategy. - Oversee the creation, technical development, and execution of high impact digital solutions. - Drive UX/UI strategy of solutions, in collaboration with stakeholders, to create prototypes and designs that support the buyer journey. - Support implementation of solutions by coordinating execution teams and plans across internal/external partners. - Provide digital strategy guidance and governance to Business Units. - Communicate digital strategy and initiatives to company and Executive Committee. Requirements - Minimum 10 yearsโ€™ experience in digital strategy, digital marketing, product management, and/or marketing of digital experiences (in house or agency) - End-to-end experience shipping apps or websites required - Familiarity with website/product lifecycle development from ideation to execution - Experience developing requirements, writing functional specs - Ability to manage/work closely with technical teams - Advanced experience managing UX/UI teams and tools, wireframing, prototyping - Ability to conduct user interviews - A customer-centric approach to product design - Ability to cultivate key relationships and influence across the entire org - Excellent communication skills - Stays informed of latest innovations in tech - Ability to lead transformational programs - Strategic thinker with a passion for innovation and storytelling Benefits - Health insurance - Paid holidays - Flexible time off - 401k retirement savings plan and company match with pre-tax and ROTH options - Dental insurance - Vision insurance - Employer paid disability insurance - Life insurance and AD&D insurance - Employee assistance program - Flexible spending accounts - Health savings account with employer contributions - Accident, critical illness, hospital indemnity, and legal assistance - Adoption assistance - Domestic partner coverage Mindex Perks - Tickets to local sporting events - Teambuilding events - Holiday and celebration parties Professional Development - Leadership training - License to Udemy online training courses - Growth opportunities Compensation - The range for this role is $150,000 - $200,000. Eligibility - Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor, or take over sponsorship of an employment Visa at this time. Apply for this job Mindex does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation