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Digital Strategy Manager Jobs in Rochester, NY (NOW HIRING)

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated ... Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated ... Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo ...

ADP

Digital Sales Associate

Fairport, NY · On-site

$13.25 - $18/hr

ADP is hiring a Digital Sales Associate. * Are you ready for your next best job where you can ... strategic outreach without fear of rejection. Ability to manage your time and present your ideas in ...

ADP

Digital Sales Associate

Fairport, NY

$13.25 - $18/hr

ADP is hiring a Digital Sales Associate. * Are you ready for your next best job where you can ... strategic outreach without fear of rejection. Ability to manage your time and present your ideas in ...

Sally Beauty

Assistant Store Manager

Rochester, NY · On-site

Ensures all processes to support digital strategies are utilized such as Omni-channel fulfillment (SFS/SDD/BOPIS). Store Managers effectively manages inventory through ordering and shipment ...

Sally Beauty

ASSISTANT STORE MANAGER

Victor, NY · On-site

Ensures all processes to support digital strategies are utilized such as Omni-channel fulfillment (SFS/SDD/BOPIS). Store Managers effectively manages inventory through ordering and shipment ...

Sally Beauty

Assistant Store Manager

Rochester, NY · On-site

Ensures all processes to support digital strategies are utilized such as Omni-channel fulfillment (SFS/SDD/BOPIS). * Store Managers effectively manages inventory through ordering and shipment ...

CosmoProf

Assistant Store Manager

Rochester, NY · On-site

Ensures all processes to support digital strategies are utilized such as Omni-channel fulfillment (SFS/SDD/BOPIS). * Store Managers effectively manages inventory through ordering and shipment ...

CosmoProf

Assistant Store Manager

Rochester, NY · On-site

Ensures all processes to support digital strategies are utilized such as Omni-channel fulfillment (SFS/SDD/BOPIS). * Store Managers effectively manages inventory through ordering and shipment ...

CosmoProf

Assistant Store Manager

Rochester, NY · On-site

Ensures all processes to support digital strategies are utilized such as Omni-channel fulfillment (SFS/SDD/BOPIS). * Store Managers effectively manages inventory through ordering and shipment ...

Mastech Digital

Windows System Admin

Rochester, NY · On-site

$50 - $65/hr

... manage backup and disaster recovery strategies to protect critical data and minimize downtime in ... Mastech Digital is an Equal Opportunity Employer - All qualified applicants will receive ...

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All JobsDigital Strategy JobsDigital Strategy Manager JobsDigital Strategy Manager Jobs in Rochester, NY

Digital Strategy Manager information

See Rochester, NY salary details

$65.1K

$110.2K

$165.8K

How much do digital strategy manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for digital strategy manager in Rochester, NY is $110,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

How does a digital strategy manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What are the key skills and qualifications needed to thrive as a digital strategy manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

Is a digital strategy manager a good career?

A digital strategy manager is a valuable role responsible for developing and implementing online marketing and business growth plans. It requires skills in data analysis, digital tools, and strategic thinking, often involving collaboration across departments. The role offers opportunities for advancement and high demand in industries focusing on digital transformation.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze data, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

What are the most commonly searched types of Digital Strategy jobs in Rochester, NY?

The most popular types of Digital Strategy jobs in Rochester, NY are:

What are popular job titles related to Digital Strategy Manager jobs in Rochester, NY?

For Digital Strategy Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Digital Strategy Manager jobs in Rochester, NY look for?

The top searched job categories for Digital Strategy Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Digital Strategy Manager jobs?

Cities near Rochester, NY with the most Digital Strategy Manager job openings:

Digital Strategy Manager jobs near you

Paid Media Manager

Soleo Communications

Rochester, NY • On-site

$25K - $50K/mo

Full-time

Re-posted 6 days ago

Job description

Paid Media Manager
The Opportunity:
Soleo Communications is seeking an innovative, self-motivated individual with strong communication and project management skills to join our Digital Marketing Team. As the Senior Paid Media Manager, you will be responsible for the development and execution of a multi-channel paid media marketing plan for Soleo's owned and operated digital brands, including RateRetriever.com.
This a unique opportunity to take on a leadership role within the organization and contribute to initiatives that are core to Soleo's strategic growth plan. Our ideal candidate possesses 5+ years of experience managing paid campaigns with over $100k in monthly ad spend.
You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive scalable growth and brand awareness for each of our brands. You should understand what it takes to compete for some of the most competitive keywords and have mastered best practices around account structure, campaign types, automated bidding strategies and conversion tracking.
The ability to communicate complex strategies and provide data-driven performance updates to the Executive Team is essential to your success.
Responsibilities:
  • Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo's owned and operated digital brands. Be prepared to think differently and introduce creative solutions for driving brand awareness on a fixed budget.
  • Media Buying: Leverage your understanding of customer needs, performance KPIs and compliance requirements to develop scalable lead generation strategies that deliver on ROAS targets. Campaigns will include paid search as well as other channels like affiliate, display, email, and more, depending on factors like goals and budget.
  • Brand Awareness Strategy: Assist in developing a strategy for ongoing brand awareness to support organic traffic growth in addition to paid traffic.
  • Forecasting + KPI Tracking: Assist the executive team in developing forecasts, performance targets, and a standard set of KPIS to be monitored across all of Soleo's owned and operated digital brands.
  • CRO: Partner closely with other members of the digital marketing team to ensure that content and landing page design is consistent with the paid media strategy ensuring an excellent consumer experience and converstion rate optimization. Be prepared to share feedback and suggestions for CRO based on campaign performance.
  • Testing: Create and maintain a log of A/B tests to validate digital marketing strategies and continuously optimize performance. Report results to executive leadership.
  • Research + Planning: Utilize online tools and other resources to conduct keyword and competitive research, identify growth opportunities, and stay on top of key industry trends.
Position Requirements:
  • Bachelor's degree, with related experience in the marketing/advertising field
  • 3+ years experience directly configuring, and optimizing, paid search campaigns with both low budget ($5k $10k/month) and medium budget ($25k-$50k/month) constraints.
  • 3+ years of media buying experience and exposure to all the major platforms including Google, Microsoft, Facebook, Instagram, TikTok, LinkedIn, etc
  • Strong project and performance management skills including the ability to delegate work and provide constructive feedback
  • Solid understanding of paid search best practices including:
    • Experience writing effective search ad copy
    • Experience identifying testing opportunities and implementing experiments
    • Ability to audit and uncover account performance or technical issues
    • Knowledge of automated bidding strategies including smart bidding
    • Knowledge of new campaign types including dynamic search and performance max
  • Proven experience with Brand Awareness campaigns targeted specifically at growing visitors to web properties
  • Experience with 3rd party and SEM Tools (SEMrush)
  • Experience using Google Analytics and Google Tag Manager to configure conversion tracking
About Soleo:
Soleo is a leader in performance marketing. We are a well-established and trusted partner and technology innovator in the industries we serve. With over 20 years of experience, we have earned our reputation by building world-class platforms, maintaining the highest standards of compliance, being selective about our suppliers, and providing best-in-class customer support.

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