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Digital Strategy Manager Jobs in Rochester, NY (NOW HIRING)

This role owns the strategy, roadmap, delivery, performance, and continuous evolution of customer ... The Director oversees cross-functional digital capabilities, including product management, UX, ...

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design ... digital workflow management. Guides students through creating graphics for social platforms ...

HelloNation | CGI Digital HelloNation is a division of CGI Digital focused on helping local ... You will own the revenue, growth strategy, and long-term success of your vertical, with full ...

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Digital Strategy Manager information

See Rochester, NY salary details

$65.1K

$110.2K

$165.8K

How much do digital strategy manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for digital strategy manager in Rochester, NY is $110,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is the difference between Digital Strategy Manager vs Digital Marketing Manager?

AspectDigital Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping overall digital strategies to align with business goalsExecuting marketing campaigns across digital channels
Required SkillsStrategic planning, data analysis, cross-channel integrationContent creation, campaign management, SEO/SEM
Work EnvironmentCollaborates with executive teams, oversees multiple projectsWorks with marketing teams, focuses on campaign execution
Common CertificationsGoogle Analytics, PMP, Digital Strategy certificationsGoogle Ads, HubSpot, Facebook Blueprint certifications

The Digital Strategy Manager focuses on creating comprehensive digital plans to support business objectives, while the Digital Marketing Manager concentrates on executing specific marketing campaigns. Both roles require digital marketing knowledge, but the Strategy Manager emphasizes planning and alignment, whereas the Marketing Manager emphasizes campaign execution.

What are the key skills and qualifications needed to thrive as a Digital Strategy Manager, and why are they important?

To thrive as a Digital Strategy Manager, you need strong analytical abilities, digital marketing expertise, and a background in business or marketing, often supported by a bachelor's degree or higher. Familiarity with tools like Google Analytics, CRM platforms, SEO/SEM systems, and certifications such as Google Ads or HubSpot are highly valued. Exceptional communication, leadership, and project management skills set standout candidates apart. These combined abilities enable effective development, execution, and optimization of digital strategies to drive business growth.

What is the highest paying digital job?

The highest paying digital job is often a Chief Digital Officer or Chief Technology Officer, roles that oversee digital strategy and technology implementation. These positions typically require extensive experience, leadership skills, and expertise in areas like data analytics, cybersecurity, or digital transformation, with salaries often exceeding six figures annually.

How much do digital strategy managers make?

Digital Strategy Managers typically earn a median annual salary between $80,000 and $130,000, depending on experience, location, and industry. Senior roles or those in larger companies can offer higher compensation, often including bonuses and benefits. Strong skills in analytics, marketing, and strategic planning are important for higher earning potential.

What does a digital strategy manager do?

A digital strategy manager develops and implements plans to enhance a company's online presence and digital marketing efforts. They analyze market trends, coordinate cross-functional teams, and use tools like analytics platforms to optimize digital campaigns and achieve business goals.

How does a Digital Strategy Manager typically collaborate with other departments to drive organizational goals?

A Digital Strategy Manager works closely with cross-functional teams such as marketing, IT, sales, and product development to align digital initiatives with overall business objectives. This role often involves facilitating workshops, leading strategy sessions, and regularly communicating progress and insights to stakeholders. Effective collaboration ensures that all departments are working towards unified digital goals, leverages diverse expertise, and accelerates project implementation. Building strong relationships and maintaining open communication channels are crucial for success in this position.

What degree do you need to be a digital strategist?

A digital strategy manager typically holds a bachelor's degree in marketing, communications, business, or a related field. Many professionals also pursue advanced degrees or certifications in digital marketing, data analysis, or project management to enhance their skills and career prospects.
What are the most commonly searched types of Digital Strategy jobs in Rochester, NY? The most popular types of Digital Strategy jobs in Rochester, NY are:
What are popular job titles related to Digital Strategy Manager jobs in Rochester, NY? For Digital Strategy Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Strategy Manager jobs in Rochester, NY look for? The top searched job categories for Digital Strategy Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Strategy Manager jobs? Cities near Rochester, NY with the most Digital Strategy Manager job openings:

Director Digital Delivery

Lthc

Rochester, NY

Full-time

Medical, Dental, Retirement

Posted 7 days ago


Job description

Job Description:

Summary:

The Director, Digital Delivery provides enterprise leadership in translating business strategy into scalable, measurable digital outcomes across the health plan. This role owns the strategy, roadmap, delivery, performance, and continuous evolution of customer-facing digital platforms (Web and Mobile), ensuring investments deliver differentiated customer experiences, operational efficiency, compliance, and measurable business value. This role drives digital transformation through an AI-first approach, embedding generative, agentic, and predictive AI across customer experiences, operational workflows, and the product lifecycle, while scaling AI-assisted engineering to improve velocity, quality, and speed-to-market. The Director oversees cross-functional digital capabilities, including product management, UX, engineering, testing, architecture, and operations, ensuring teams operate with modern, cloud-native, and AI-enabled delivery practices. This role also champions a culture of innovation, experimentation, and continuous improvement while ensuring strong governance, financial discipline, and regulatory compliance in a healthcare environment.


Essential Accountabilities

  • Partners with senior leadership to translate enterprise strategy into a multi-year digital roadmap and delivery plan aligned to customer needs, business priorities, and measurable outcomes.
  • Owns the end-to-end strategy, lifecycle, performance, reliability, and continuous evolution of customer-facing Web and Mobile platforms, ensuring a secure, scalable, and high-performing digital ecosystem.
  • Leads the integration of generative, agentic, and predictive AI across digital experiences, personalization, self-service, and operational workflows, while scaling AI-assisted engineering to accelerate innovation and delivery speed.
  • Accountable for end-to-end digital delivery across scope, timeline, budget, quality, and compliance, advancing Agile, DevOps, CI/CD, API-first, and cloud-native practices across Azure and AWS environments.
  • Leads and develops cross-functional teams spanning product, UX, engineering, testing, and architecture; builds organizational capability through AI-assisted engineering practices, upskilling, and adoption of best-in-class delivery standards.
  • Establishes KPIs and leverages analytics, experimentation (A/B testing), and AI-driven insights to optimize customer experience, platform performance, and business outcomes.
  • Oversees digital financials, vendor partnerships, and investment prioritization while establishing governance frameworks, responsible AI guardrails, and compliance with healthcare regulations, privacy, security, and audit requirements.
  • Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies' mission and values, adhering to the Corporate Code of Conduct, and leading to the Lifetime Way values and beliefs.
  • Models the Lifetime Way behaviors and values on a consistent basis and promotes these behaviors across the organization while developing high-performing leaders and teams.
  • Maintains knowledge of all relevant legislative and regulatory mandates and ensures that all activities are compliant with these requirements.
  • Regular reliable attendance is expected and required.
  • Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
  • Performs other functions assigned by management.


Minimum Qualifications:

  • Ten (10) years of related experience in digital products, technology delivery in regulated industries, of which three (3) years of defined leadership experience managing across the digital technology function.
  • Bachelor's degree in technology, business or related field. In lieu of a degree, six (6) years of experience required.
  • Demonstrated expert experience leading digital product and technology delivery within a healthcare payer environment, including member-facing platforms, regulatory compliance requirements, and industry standards (e.g., HIPAA, CMS).
  • Demonstrated advanced experience driving AI-enabled transformation and cloud platform modernization initiatives, including scaling AI-assisted software engineering practices, accelerating delivery velocity, and improving customer and member experiences.
  • Demonstrated advanced experience influencing and leading enterprise-wide transformation initiatives through product operating models, data-driven decision making, analytics, governance frameworks, and responsible AI practices to achieve measurable business outcomes.
  • Demonstrated advanced proficiency in leveraging enterprise tools and digital platforms to support executive-level reporting, communication, and oversight of customer-facing web and mobile solutions.


Physical Requirements:

  • Ability to complete work in a traditional office environment under fluorescent lighting.
  • Must be able to travel across the enterprise.
  • Ability to work in a home office for continuous periods of time for business continuity


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In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.


Equal Opportunity Employer


Compensation Range(s):

Min:137,857 Max: 248,143

The salary range indicated in this posting represents the minimum and maximum of the salary range for this position. Actual salary will vary depending on factors including, but not limited to, budget available, prior experience, knowledge, skill and education as they relate to the position's minimum qualifications, in addition to internal equity. The posted salary range reflects just one component of our total rewards package. Other components of the total rewards package may include participation in group health and/or dental insurance, retirement plan, wellness program, paid time away from work, and paid holidays.

Please note: There may be opportunity for remote work within all jobs posted by the Excellus Talent Acquisition team. This decision is made on a case-by-case basis.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.