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Digital Strategy Jobs in Rochester, NY (NOW HIRING)

Digital Account Managers are the strategic liaisons between our team and our clients. You won't just "check in", you'll build lasting client relationships, turn insights into strategy, and drive ...

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be ...

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

Digital Tagging Specialist

Rochester, NY · On-site +1

$45K - $62K/yr

SUMMARY The Digital Tagging Specialist plays a pivotal role in defining and implementing online ... Create comprehensive tagging strategy and spec documentation based on Analytics and Media Planning ...

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

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Showing results 1-20

Digital Strategy information

See Rochester, NY salary details

$65.1K

$110.2K

$165.8K

How much do digital strategy jobs pay per year?

As of Sep 12, 2026, the average yearly pay for digital strategy in Rochester, NY is $110,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a digital strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing plans using data analysis, SEO, social media, and digital tools. The role offers opportunities for growth in a rapidly evolving field, with demand driven by businesses increasing their digital presence. Success often requires strong analytical skills, creativity, and familiarity with marketing platforms and analytics software.

What does a digital strategy do?

A digital strategy professional develops plans to use digital channels, such as websites, social media, and online advertising, to achieve business goals. They analyze data, select appropriate tools, and coordinate campaigns to improve online presence and engagement. Strong analytical skills and familiarity with digital marketing tools are essential for this role.

What are the most commonly searched types of Digital Strategy jobs in Rochester, NY?

The most popular types of Digital Strategy jobs in Rochester, NY are:

What are popular job titles related to Digital Strategy jobs in Rochester, NY?

For Digital Strategy jobs in Rochester, NY, the most frequently searched job titles are:

What cities near Rochester, NY are hiring for Digital Strategy jobs?

Cities near Rochester, NY with the most Digital Strategy job openings:

Infographic showing various Digital Strategy job openings in Rochester, NY as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, 1% Temporary, and 4% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $110,238 per year, or $53 per hour.

Digital Practice Specialist - BIM/VDC

Rochester, NY • On-site

Stantec
Specialized Design Services • 10K+ employees

Other

Posted 2 days ago

New


Stantec rating

8.4

Company rating: 8.4 out of 10

Based on 84 frontline employees who took The Breakroom Quiz


Job description

At Stantec, we have some of the world’s leading professionals passionate about enabling ourbusiness to be itsbest. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. Webring diverse backgrounds, skills, and expertiseand create a caring culture where everyone can thrive. Through teamworkand collaboration, we’re buildinga stronger, more resilient Stantec every day.

The Digital Practice Specialist – BIM/VDC provides leadership, technical expertise, and coordination for digital delivery, BIM, model-based design, and engineering information management across transportation and infrastructure projects. The role supports project teams in implementing modern digital delivery practices, improving collaboration, advancing model-based workflows, and enabling successful delivery through platforms such as Bentley and Autodesk.

Working across disciplines, business centers, and joint venture partners, the Digital Practice Specialist serves as a trusted advisor for digital strategy, BIM implementation, common data environments, model governance, interoperability, and technical workflow development. The position promotes consistency, quality, and innovation while helping project teams adopt efficient and scalable digital delivery solutions.

This position reports to the –Senior Digital Delivery Manager

Key ResponsibilitiesDigital Delivery & BIM Leadership
  • Lead implementation of BIM and digital delivery workflows on major transportation, rail, roadway, bridge, and multidisciplinary infrastructure projects.
  • Support development and maintenance of Digital Project Execution Plans (DPxP), BIM execution strategies, and project digital delivery requirements.
  • Establish governance, standards, naming conventions, model management processes, and information management workflows.
  • Facilitate BIM coordination activities across internal and external project teams.
  • Other tasks as assigned.
Common Data Environment & Information Management
  • Support deployment, configuration, and administration of Bentley and Autodesk CDE environments.
  • Develop and maintain workflows for model publishing, iModels, federated model review, issue management, and design coordination.
  • Assist teams in implementing ISO-aligned digital delivery and information management practices.
  • Promote effective use of common data environments and single-source-of-truth principles
  • Collaborate with the Infrastructure Digital Practice (IDP) Services and Solutions Managers, to provide overall design software support services.
Technical Delivery & Workflow Development
  • Provide guidance on Model-Based Design applications in one of the following:
    • Bentley Open applications including OpenRoads, OpenRail, OpenBridge, MicroStation, ProjectWise, and Bentley Infrastructure Cloud.
    • Autodesk AEC applications including Civil 3D, Revit, InfraWorks, Inventor, Autodesk Forma Cloud
  • Develop standard operating procedures (SOPs), workflow documentation, training materials, and implementation guidance.
  • Troubleshoot complex BIM, CAD, model management, interoperability, and data exchange issues.
  • Support integration between Bentley and Autodesk ecosystems and other connected digital platforms.
Training, Collaboration & Knowledge Sharing
  • Lead technical workshops, user groups, BIM coordination meetings, and project-specific training sessions.
  • Mentor project teams on digital delivery best practices and emerging technologies.
  • Develop and deliver demonstrations, educational content, and adoption resources to increase digital capability across the organization.
  • Foster collaboration among project teams, digital practice leaders, software vendors, and external partners.
Strategic Project Support
  • Provide digital leadership for major programs requiring multidisciplinary coordination and advanced model-based delivery.
  • Support quality assurance, model review, clash detection initiatives, model governance, and coordination reviews.
  • Evaluate and recommend process improvements that increase efficiency, reduce risk, and enhance project delivery outcomes.
  • Represent Infrastructure Digital Practice in project planning, client discussions, and industry-facing digital initiatives.
  • Assist with proposals and help position Digital Practice capabilities in pursuit efforts
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