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Digital Strategy Jobs in Rochester, NY (NOW HIRING)

The ideal candidate brings strong digital strategy experience, hands-on platform expertise, and the ability to lead cross-functional execution across global teams. Key Responsibilities * Define and ...

Manager, Digital Marketing

Rochester, NY ยท On-site

$87K - $136K/yr

Leads strategic technology roadmap for marketing and day-to-day operations of the current platforms ... Manages a team of digital marketing strategists to develop and execute marketing online strategies.

Manager, Digital Marketing

Rochester, NY ยท Remote

$87K - $136K/yr

Leads strategic technology roadmap for marketing and day-to-day operations of the current platforms ... Manages a team of digital marketing strategists to develop and execute marketing online strategies.

This role owns the strategy, roadmap, delivery, performance, and continuous evolution of customer-facing digital platforms (Web and Mobile), ensuring investments deliver differentiated customer ...

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

This role owns the strategy, roadmap, delivery, performance, and continuous evolution of customer-facing digital platforms (Web and Mobile), ensuring investments deliver differentiated customer ...

This role owns the strategy, roadmap, delivery, performance, and continuous evolution of customer-facing digital platforms (Web and Mobile), ensuring investments deliver differentiated customer ...

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be ...

The Digital Sales Manager is responsible for improving ESL's digital sales performance and ... Develop and maintain a data visualization strategy * Translate data into executive-level ...

Digital Media Tutor

Rochester, NY ยท Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

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Showing results 1-20

Digital Strategy information

See Rochester, NY salary details

$65.1K

$110.2K

$165.8K

How much do digital strategy jobs pay per year?

As of Jul 12, 2026, the average yearly pay for digital strategy in Rochester, NY is $110,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is the highest paying digital job?

The highest paying digital jobs often include roles such as Chief Digital Officer, Digital Marketing Director, or Data Scientist, with senior executive positions typically earning the highest salaries. These roles require advanced skills in data analysis, strategic planning, and leadership, and often involve overseeing digital transformation initiatives or large teams.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and content marketing to achieve business goals. Strong analytical skills and familiarity with digital analytics platforms are essential for this role.

How much money do digital strategists make?

Digital strategists typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and industry. Senior roles or those with specialized skills in analytics or marketing tools can earn higher salaries, often exceeding $120,000 annually.

How do you become a digital strategist?

To become a digital strategist, individuals typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, data analysis, and content creation. Developing skills in SEO, social media, analytics tools, and strategic planning is essential, and certifications like Google Analytics or HubSpot can enhance credibility. Gaining practical experience through internships or entry-level roles helps build the expertise required for a digital strategist position.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
What are the most commonly searched types of Digital Strategy jobs in Rochester, NY? The most popular types of Digital Strategy jobs in Rochester, NY are:
What are popular job titles related to Digital Strategy jobs in Rochester, NY? For Digital Strategy jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Strategy jobs in Rochester, NY look for? The top searched job categories for Digital Strategy jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Strategy jobs? Cities near Rochester, NY with the most Digital Strategy job openings:
Infographic showing various Digital Strategy job openings in Rochester, NY as of July 2026, with employment types broken down into 83% Full Time, 15% Part Time, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $110,238 per year, or $53 per hour.
Senior Digital Strategy and Product Manager

Senior Digital Strategy and Product Manager

Mindex

Rochester, NY โ€ข Remote

$150K - $200K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 23 days ago


Job description

Senior Digital Strategy and Product Manager - Remote Remote Professional Services (Other) Full time Rochester, New York, United States Description Founded in 1994 and celebrating 30 years in business, Mindex is a software development company with a rich history of demonstrated software and product development success. We specialize in agile software development, cloud professional services, and creating our own innovative products. We are proud to be recognized as the #1 Software Developer in the 2023 RBJ\'s Book of Lists and ranked 27th in Rochester Chamberโ€™s Top 100 Companies. Additionally, we have maintained our certification as a Great Place to Work for consecutive years in a row. Our list of satisfied clients and #ROCstar employees are both rapidly growingโ€” Are you next to join our team? Mindexโ€™s Software Development division is the go-to software developer for enterprise organizations looking to engage teams of skilled technical resources to help them plan, navigate, and execute through the full software development lifecycle. This role manages the strategic direction and tactical execution of cross functional initiatives of the Digital Sales and Marketing (DSM) Organization. This role partners closely with Marketing, Market Teams, Product Management, Engineering, and Sales to ensure that the DSM org is positioned to capture acquisition and growth of the digital consumer. Essential Functions - Define and develop company-wide strategy of digital transformation across customer experience, sales, marketing, and business units. - Work with marketing and business units to identify initiatives that deepen the digital customer experience in a way that is cohesive and builds upon the larger Paychex strategy. - Oversee the creation, technical development, and execution of high impact digital solutions. - Drive UX/UI strategy of solutions, in collaboration with stakeholders, to create prototypes and designs that support the buyer journey. - Support implementation of solutions by coordinating execution teams and plans across internal/external partners. - Provide digital strategy guidance and governance to Business Units. - Communicate digital strategy and initiatives to company and Executive Committee. Requirements - Minimum 10 yearsโ€™ experience in digital strategy, digital marketing, product management, and/or marketing of digital experiences (in house or agency) - End-to-end experience shipping apps or websites required - Familiarity with website/product lifecycle development from ideation to execution - Experience developing requirements, writing functional specs - Ability to manage/work closely with technical teams - Advanced experience managing UX/UI teams and tools, wireframing, prototyping - Ability to conduct user interviews - A customer-centric approach to product design - Ability to cultivate key relationships and influence across the entire org - Excellent communication skills - Stays informed of latest innovations in tech - Ability to lead transformational programs - Strategic thinker with a passion for innovation and storytelling Benefits - Health insurance - Paid holidays - Flexible time off - 401k retirement savings plan and company match with pre-tax and ROTH options - Dental insurance - Vision insurance - Employer paid disability insurance - Life insurance and AD&D insurance - Employee assistance program - Flexible spending accounts - Health savings account with employer contributions - Accident, critical illness, hospital indemnity, and legal assistance - Adoption assistance - Domestic partner coverage Mindex Perks - Tickets to local sporting events - Teambuilding events - Holiday and celebration parties Professional Development - Leadership training - License to Udemy online training courses - Growth opportunities Compensation - The range for this role is $150,000 - $200,000. Eligibility - Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor, or take over sponsorship of an employment Visa at this time. Apply for this job Mindex does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation