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Digital Strategy Jobs in Rochester, NY (NOW HIRING)

Iberdrola

Senior Digital Product Owner

Rochester, NY

$124.80K - $164.80K/yr

Benefits - Avangrid Job Summary The Senior Product Owner for Digital sits within the Digital Product Strategy team as part of the Customer Service Experience organization, playing a key role in ...

Nextiny

Entry Level Digital Marketer

Rochester, NY

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

ELS

Digital Sales Manager

Rochester, NY · On-site

$114K/yr

The Digital Sales Manager is responsible for improving ESL's digital sales performance and ... Develop and maintain a data visualization strategy * Translate data into executive-level ...

Nextiny

Entry Level Digital Marketer

Geneseo, NY

What You'll Do * Assist in the development and execution of digital marketing strategies for clients. * Learn and work with marketing platforms such as HubSpot, Google Analytics, and social media ...

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be ...

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.90K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing data-driven marketing strategies that support the growth of our global client base. You will be ...

Eastman Kodak

Digital Campaign Manager

Rochester, NY · Remote

$70K - $80K/yr

This role translates campaign strategy into execution, optimizes performance across the sales ... email and digital channels, including audience segmentation, templates, automation workflows ...

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All JobsDigital Strategy JobsDigital Strategy Jobs in Rochester, NY

Digital Strategy information

See Rochester, NY salary details

$65.1K

$110.2K

$165.8K

How much do digital strategy jobs pay per year?

As of May 29, 2026, the average yearly pay for digital strategy in Rochester, NY is $110,238.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and analytics platforms to achieve marketing goals. Strong communication and analytical skills are essential for success in this role.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What are the most commonly searched types of Digital Strategy jobs in Rochester, NY? The most popular types of Digital Strategy jobs in Rochester, NY are:
What are popular job titles related to Digital Strategy jobs in Rochester, NY? For Digital Strategy jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Strategy jobs in Rochester, NY look for? The top searched job categories for Digital Strategy jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Strategy jobs? Cities near Rochester, NY with the most Digital Strategy job openings:
Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in Rochester, NY as of May 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $110,238 per year, or $53 per hour.
Dealer Marketing Consultant - Upstate NY/Central PA

Dealer Marketing Consultant - Upstate NY/Central PA

Shift Digital

Rochester, NY • On-site

Full-time

Medical, PTO

Posted 7 days ago

Job description

Our team is engaged, driven and excited about the work we do. We're bringing big ideas to life daily and are looking for talented individuals to grow with us. Does this sound like you?

About The Role

As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.

The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.

About You

Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.

Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:

  • Dealership Websites
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Reputation Management
  • CRM / DMS Systems
  • Google Adwords / Analytics
  • Automotive experience

Are you a road warrior? This is a travel position that requires extensive travel in the Upstate New York and Central Pennsylvania areas.

At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available athttps://www.shiftdigital.com/company/Careers.

This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.

Why Should You Apply?

  • Full time position with a growing company
  • Excellent health insurance plans.
  • Paid Holidays and generous Paid Time Off, as well as time off to volunteer within your community and wellness days.
  • Voted Best Midsize Company to work for in Detroit by Detroit Free Press
Employment Type: Full-Time

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