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The Director of Digital Strategy & Delivery will drive the vision, design, and optimization of integrated digital and AI-enabled marketing strategies for clients across the pharmaceutical, biotechnology, and medical device industries. This role combines senior-level strategic leadership, client-facing communication, and hands-on execution, including translating CRM, omnichannel, and digital performance data into actionable plans and deliverables that drive measurable business impact.

The Director excels at converting insights into strategic direction, interpreting data, and uncovering behavioral trends that elevate campaign effectiveness and inform client decision-making.

Position Overview

As a senior strategic leader and hands-on contributor, you will shape the overarching direction of digital and omnichannel programs while staying actively involved in the work required to bring those programs to life. You will ensure that analytics and data-driven decision-making are embedded throughout the campaign lifecycle and collaborate cross-functionally across strategy, analytics, media, creative, and technology teams to architect solutions, build actionable plans, and support execution.

You will serve as the strategic voice of the work, translating results into implications and next steps. This is not an advisory-only role; it requires ownership of deliverables and a willingness to roll up your sleeves.

Key Responsibilities

1. Omnichannel Strategy and Leadership

• Optimize integrated omnichannel strategies across channels (e.g., web, CRM, email, content ecosystems) and translate those strategies into clear, actionable execution plans.
• Align marketing strategies with brand objectives, industry regulations (HIPAA, FDA, 2253), and omnichannel best practices.
• Ensure strategic cohesion across all workstreams, from planning through execution and optimization, while staying close enough to the details to keep the work grounded, feasible, and high quality.

• Own or directly contribute to key deliverables, including digital roadmaps, campaign briefs, journey maps, segmentation frameworks, measurement plans, POVs, workshop materials, and optimization recommendations.
• Translate client objectives, performance insights, and strategic recommendations into actionable workplans, requirements, timelines, and next steps for internal teams.
• Proactively identify executional blockers, gaps, and opportunities; help solve issues in the work rather than only escalating them.

3. Insight Development and Analytics Integration

• Synthesize CRM data, performance dashboards, and cross-channel KPIs to identify opportunities, gaps, and key drivers of performance.
• Partner with data science and analytics leads to ensure reporting, dashboards, and models support current and future strategic needs.
• Develop compelling narratives and client-ready materials that communicate the "story behind the data to clients and internal stakeholders.

4. AI-Enabled Innovation

• Demonstrate comfort and adaptability in adopting new AI tools to support strategy development, refinement, and day-to-day execution.
• Leverage generative AI to inform creative testing, content variations, strategic exploration, and workflow efficiencies.
• Stay informed on emerging trends in AI-driven marketing, identifying opportunities to improve efficiency and innovation.

5. Client Leadership and Collaboration

• Lead executive-level presentations, translating analytical insights into clear business implications, recommendations, and executional next steps.
• Serve as a strategic advisor to senior client stakeholders and cross-functional internal teams while maintaining enough command of the details to speak credibly about status, tradeoffs, and delivery implications.
• Collaborate with interagency partners, including media teams, to deliver integrated client solutions from strategy through hands-on execution.

Qualifications

• 7–10 years of experience in pharmaceutical advertising within an agency environment.
• Proven success leading integrated omnichannel campaigns from strategy through hands-on execution and optimization.
• Familiarity with platforms such as Google Analytics, Salesforce Marketing Cloud, Veeva, SEMrush, and other CRM and analytics tools.
• Demonstrated ability to operate as a hands-on strategic contributor by building decks, briefs, roadmaps, insights narratives, measurement recommendations, and client-ready deliverables.
• HCP client experience required.
• Comfort balancing big-picture thinking and senior client communication with practical delivery ownership in a fast-moving agency environment.
• Strong ability to synthesize data into insights, articulate performance narratives, and translate recommendations into actionable deliverables that influence decision-making.
• Experience leveraging AI tools (e.g., ChatGPT, Perplexity) to inform content strategy, insights, or workflow optimization.
• Exceptional communication skills, with confidence presenting to senior clients and cross-functional leadership while discussing both high-level strategy and executional details.
• Owning teams in the past- not a responsbility right now- rn its getting work done- oversee it and communicate with Sr. Strategist.
• Highly organized, proactive, and capable of driving strategic initiatives and day-to-day workstreams with minimal oversight.
• Collaborative, team-oriented leader with a detail-oriented, solutions-focused mindset and willingness to contribute directly to the work.