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Digital Program Director Jobs in Worcester, MA (NOW HIRING)

Fidelity Investments

Director, Finance

Smithfield, RI · On-site

$110K - $222K/yr

The Expertise and Skills You Bring Fidelity Digital Assetsis an exciting business unit that is ... program, and educational assistance including student loan repayment, tuition reimbursement, and ...

Wolters Kluwer

Director, Sales Programs

Waltham, MA · On-site

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help ...

Wolters Kluwer

Director, Sales Programs

Waltham, MA

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help ...

Wolters Kluwer

Director, Sales Programs

Waltham, MA · On-site

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help ...

Lotto.com

Digital Marketing Manager

Hopkinton, MA

... programs, social services, pensions for firefighters, assistance programs for seniors, road ... You will be working closely with our Director of Marketing, as well as our creative agency and PR ...

SharkNinja

Art Director, Design - Ninja

Needham, MA · Hybrid

$131K - $138K/yr

You'll lead design for major programs, translate product innovation into compelling visual ... Own end-to-end design delivery across packaging, retail, Amazon, digital, social, and print. * Set ...

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All JobsDigital Program JobsDigital Program Director JobsDigital Program Director Jobs in Worcester, MA

Digital Program Director information

See Worcester, MA salary details

$67.4K

$95K

$128.7K

How much do digital program director jobs pay per year?

As of Aug 15, 2026, the average yearly pay for digital program director in Worcester, MA is $94,954.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,800.00 and $116,200.00 per year, depending on experience, location, and employer.

How does a digital program director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a digital program director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a digital program director?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What job categories do people searching Digital Program Director jobs in Worcester, MA look for?

The top searched job categories for Digital Program Director jobs in Worcester, MA are:

What cities near Worcester, MA are hiring for Digital Program Director jobs?

Cities near Worcester, MA with the most Digital Program Director job openings:

Digital Program Director jobs near you
Infographic showing various Digital Program Director job openings in Worcester, MA as of July 2026, with employment types broken down into 1% As Needed, 72% Full Time, 22% Part Time, 1% Temporary, and 4% Contract. Highlights an 94% Physical, 3% Hybrid, and 3% Remote job distribution, with an average salary of $94,954 per year, or $45.7 per hour.

Director, Digital Product Management - Personal Lines (Hybrid - Webster or Boston)

MAPFRE

Webster, MA • On-site

$150K - $185K/yr

Full-time

Medical, Retirement, PTO

Posted 24 days ago

Job description

Summary
Mapfre is seeking a Director, Digital Acquisition to own and elevate the end-to-end customer acquisition journey across our Personal Lines portfolio. This high-impact role is responsible for driving growth by optimizing every stage of the funnel- from lead generation through quote to bind- while balancing conversion performance, customer experience, and profitability.
You will shape the digital acquisition strategy by leveraging data, AI-powered insights, experimentation frameworks, and cross-functional leadership. This is a unique opportunity for a strategic, hands-on leader to transform how customers engage, quote, and purchase insurance in a dynamic, innovation-driven environment.
What You'll Do
Own & Transform the Acquisition Funnel
  • Lead the end-to-end acquisition funnel, including leads, quote experience, and bind conversion
  • Define and execute a funnel optimization strategy aligned with growth and profitability objectives
  • Leverage AI-driven insights and predictive analytics to uncover new conversion opportunities
  • Establish and manage KPIs, performance metrics, and optimization frameworks

Reimagine the Quote Experience
  • Design and continuously improve a best-in-class digital quote experience
  • Identify friction points and streamline the customer journey across touchpoints
  • Use AI-powered personalization to tailor quote pathways and enhance user engagement

Drive Experimentation & Data-Led Decisions
  • Lead A/B testing and experimentation programs to continuously improve performance
  • Utilize AI tools to accelerate testing cycles and predict outcomes
  • Translate analytical insights into clear, prioritized actions that drive measurable impact

Advance AI & Analytics Capabilities
  • Champion the adoption of AI and machine learning solutions to enhance targeting, personalization, and funnel performance
  • Partner with Data Science teams to deploy predictive models for conversion optimization and fraud detection
  • Enable dynamic content optimization and advanced customer segmentation
  • Ensure AI usage is responsible, ethical, and compliant within insurance regulatory standards

Collaborate Across the Business
  • Serve as a key integrator across Product, Pricing, IT, State Management, and Data & Analytics
  • Ensure alignment with underwriting strategy, profitability goals, and digital transformation priorities

Protect the Funnel with Fraud & Risk Controls
  • Own and evolve the fraud prevention strategy across leads and quotes
  • Implement AI-driven fraud detection tools and predictive risk models to safeguard business performance

Measure, Report & Optimize Performance
  • Develop and manage dashboards, reporting tools, and performance insights
  • Monitor funnel health and deliver actionable insights to senior leadership

What You'll Bring
  • 7+ years of experience in insurance, digital acquisition, or funnel optimization
  • Demonstrated success optimizing end-to-end customer acquisition journeys
  • Experience leveraging AI, predictive analytics, or automation tools in a business context
  • Strong understanding of insurance quoting processes and underwriting principles
  • Deep experience with A/B testing, experimentation frameworks, and data-driven optimization
  • Familiarity with AI/ML applications in marketing, digital experience, or conversion optimization
  • Strategic thinker with the ability to translate vision into execution
  • Proven ability to influence and align cross-functional stakeholders
  • Strong analytical, problem-solving, and communication skills
  • Passion for delivering customer-centric, innovative digital experiences

Why Mapfre?
As a global insurance leader with a strong local presence, we offer more than a job- we provide a purpose-driven career where your growth, well-being, and impact truly matter.
Purpose & Culture: Join a company built on trust, collaboration, and inclusion. Our values guide everything we do, creating a workplace where people feel respected and empowered.
Comprehensive Benefits: Enjoy competitive health coverage, retirement plans, paid time off, flexible work options, and lifestyle perks like employee discounts.
Career Growth: Advance your skills through tuition reimbursement, leadership programs, and internal mobility opportunities. Your development is our priority.
Social Responsibility: Contribute to meaningful initiatives through Fundación Mapfre, supporting communities and sustainability worldwide.
Pay Philosophy: The typical starting salary range for this role is determined by several factors including skills, experience, education, certifications, and location. Some roles at Mapfre are eligible for commission and/or bonus earnings, in addition to salary, calculated based upon factors set forth in the compensation plan for the role.
Salary Range $150,000 - $185,000
If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the Mapfre Insurance Talent Acquisition team at talentacquisition@mapfreusa.com.
We are proud to be an equal opportunity employer.

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