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Digital Program Director Jobs in Indiana (NOW HIRING)

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Manager, Program-SyF

Indianapolis, IN

This role also supports digital presence, alumni engagement, and academy branding initiatives. This position reports to the Director of Programs Services (DPS). Qualifications * Bachelor's degree in ...

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Digital Program Director information

See Indiana salary details

$64.2K

$90.6K

$122.8K

How much do digital program director jobs pay per year?

As of Jul 20, 2026, the average yearly pay for digital program director in Indiana is $90,552.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $110,900.00 per year, depending on experience, location, and employer.

How does a Digital Program Director typically collaborate with cross-functional teams to ensure the success of digital initiatives?

A Digital Program Director regularly works with cross-functional teams, including marketing, IT, design, and analytics, to align project goals and ensure seamless execution of digital programs. They facilitate communication between departments, manage timelines, and resolve any roadblocks that arise. By providing strategic direction and fostering a collaborative environment, they help ensure that all stakeholders are working towards shared objectives and that digital initiatives are delivered on time and within budget.

What is a Digital Program Director?

A Digital Program Director is a professional responsible for overseeing and managing digital initiatives within an organization. This role involves planning, executing, and optimizing digital programs such as marketing campaigns, online content strategies, or digital product launches. Digital Program Directors coordinate cross-functional teams, monitor project progress, and ensure that digital strategies align with the company's goals. They also track performance metrics and adjust strategies to improve outcomes.

What are the key skills and qualifications needed to thrive as a Digital Program Director, and why are they important?

To thrive as a Digital Program Director, you need expertise in digital strategy, project management, and leadership, typically supported by a bachelor’s or master’s degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), analytics platforms (such as Google Analytics), and digital marketing systems is essential. Strong communication, problem-solving, and stakeholder management skills help you lead teams and align projects with business goals. These skills ensure the successful execution of digital initiatives that drive organizational growth and innovation.

What is the difference between Digital Program Director vs Digital Marketing Manager?

AspectDigital Program DirectorDigital Marketing Manager
Required CredentialsBachelor's degree; often advanced degrees in business or digital fields; certifications in project management or digital strategyBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpot
Work EnvironmentOversees multiple digital projects and teams, strategic planning, high-level decision makingExecutes marketing campaigns, manages digital channels, focuses on marketing tactics
Employer & Industry UsageUsed in large corporations, agencies, and organizations with complex digital initiativesCommon in marketing departments across various industries

The Digital Program Director focuses on overseeing multiple digital projects and strategic initiatives, while the Digital Marketing Manager concentrates on executing marketing campaigns and managing digital channels. Both roles require digital expertise but differ in scope and responsibilities.

What are the most commonly searched types of Digital Program jobs in Indiana? The most popular types of Digital Program jobs in Indiana are:
What job categories do people searching Digital Program Director jobs in Indiana look for? The top searched job categories for Digital Program Director jobs in Indiana are:
What cities in Indiana are hiring for Digital Program Director jobs? Cities in Indiana with the most Digital Program Director job openings:
Digital Program Director jobs near you
Director of Marketing Analytics and Data Science (Digital Marketing Leader)

Director of Marketing Analytics and Data Science (Digital Marketing Leader)

Indiana University

Bloomington, IN • On-site

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 18 days ago

Job description

Indiana University is seeking a Director of Marketing Analytics and Data Science to drive institutional outcomes by leading the use of data and analytics in designing, measuring, and improving audience experiences across a complex, multi-campus environment. Positioned within the Web and Digital Strategy team within University Communications and Marketing (UCM), this role collaborates closely with experts in marketing and communications, information technology, and higher education to ensure experiences are intentionally designed and informed by data.
Department Specific Responsibilities
  • Reports to the Executive Director of Web and Digital Strategy, the Director of Audience Experience leads the Audience Experience (AX) function.
  • Responsible for omnichannel audience insights, analytics, research, and forecasting.
  • Advances IU's experience engineering and data strategy by transforming data from a reporting function into a strategic capability enabling predictive and prescriptive analytics that guide university strategy, inform decisions, and drive outcomes such as enrollment, engagement, retention, and revenue.
  • Provides strategic leadership within UCM, ensuring data is translated into clear, actionable guidance that supports institutional goals and decision-making.
  • Builds and advances an analytics maturity model-leading a transition from descriptive and diagnostic analytics to predictive and prescriptive analytics, including forecasting, modeling, and outcome-oriented recommendations.
  • Operationalizes IU's experience engineering framework by aligning data with constituent lifecycle stages, triggers, gates, and customer journey orchestration across owned and paid channels.
  • Collaborates with subject matter experts across marketing functions to understand business needs and improve the ability to measure and optimize work.
  • Evangelizes a culture of data strategy and curiosity across the organization.
  • Applies advanced quantitative and analytical techniques (e.g., regression analysis, statistical modeling, A/B testing, multivariate experiments) to complex, multi-source datasets to understand audience behavior, performance, and opportunity.
  • Leads and develops a multidisciplinary Audience Experience team, including data engineering and data visualization specialists, fostering analytical rigor, collaboration, and continuous improvement.
  • Partners with staff to ensure scalable data pipelines, Extract, Transform, Load (ETL) processes, and centralized access to channel, audience, and institutional data that support segmentation, personalization, visualization, and analysis.
  • Collaborates across UCM, campuses, and functional areas to align analytics priorities, enable shared understanding of performance, and support insight-driven planning and investment.
  • Champions ethical, compliant, and responsible data practices, including data governance, privacy, security, and quality standards.
  • Monitors and leads through emerging trends in analytics, data science, and AI to inform continuous improvement and future-state strategy (cookie-less ecosystem, ubiquity of AI, etc.).
General Responsibilities
  • Directs operations for the digital marketing function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
  • Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of digital marketing staff.
  • Manages relationships with various internal and external stakeholders; determines digital marketing needs, projects, and programs to align with objectives and goals and manages processes such as the development of communications timelines related to such initiatives.
  • Reviews drafts of digital marketing strategies, content, and projects and coaches on grammar, tone, branding guidelines, formatting, and other elements that may affect the perception of messaging or reputation of the department.
  • Responds to escalated and complex inquiries and requests and explains policies, procedures, and context of communications.
  • Assists in budget planning and administration for digital marketing initiatives, including expenditures, revenue projections, and program costs.
  • Monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing recommendations to optimize operations and progress toward objectives.
  • May provide guidance to lower-level Digital Marketing Leaders.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
  • Bachelor's degree in communications, journalism, English, public relations, data science, computer science, informatics, information systems, marketing, or related fields.
Preferred
  • Master's degree in data science, computer science, informatics, information systems, marketing, or related fields.
WORK EXPERIENCE
Required
  • 4 years in relevant field.
  • 1 year of management experience in relevant field.
Preferred
  • 7 years of progressive responsibility in analytics, data strategy, audience insights, or a related field within a complex organization.
SKILLS
Required
  • Proficient communication skills.
  • Maintains a high degree of professionalism.
  • Demonstrates time management and priority setting skills.
  • Demonstrates a high commitment to quality.
  • Excellent organizational skills.
  • Excellent collaboration and team building skills.
  • Effectively coaches and delivers constructive feedback.
  • Instills commitment to organizational goals.
  • Demonstrates excellent judgment and decision making skills.
  • Effective conflict management skills.
  • Builds and manages effective teams.
Preferred
  • Advanced quantitative and analytical skills, with demonstrated experience performing regression analysis, forecasting, statistical modeling, and multivariate analysis.
  • Strong understanding of analytics maturity models and the ability to guide organizations from reporting-focused analytics toward insight-, foresight-, and outcome-driven decision-making.
  • Ability to connect analytical work to concrete business or institutional outcomes, including revenue generation, enrollment, retention, and engagement.
  • Strong systems-thinking mindset, with the ability to integrate data across marketing channels, Customer Relationship Management (CRM) platforms, and institutional systems.
  • Familiarity with digital marketing and audience data ecosystems (e.g., GA4, CRM/CDP platforms, marketing automation, data visualization tools).
  • Data storytelling the ability to translate complex analytical findings into clear, compelling narratives and recommendations for senior leaders and non-technical stakeholders .
  • Demonstrated success leading through influence and partnership in decentralized or matrixed environments.
  • Experience leading or mentoring multidisciplinary teams that include analytics, data engineering, and data visualization roles.
  • Familiarity with higher education context.
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
  • Comprehensive medical and dental insurance
  • Health savings account with generous IU contributions
  • Healthcare and dependent care flexible spending accounts
  • Basic group life insurance paid by IU
  • Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
  • Base retirement plan with generous IU contributions, subject to vesting
  • Voluntary supplemental retirement plan options
  • Tuition subsidy for employees and family members taking IU courses
  • 10 paid holidays plus a paid winter break each year
  • Generous paid time off plans
  • Paid leave for new parents and IU-sponsored volunteer events
  • Employee assistance program (EAP)
Learn more about our benefits by reviewing the IU Benefit Programs Brochure .
Job Classification
Career Level: Sr. Operational
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Digital Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
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