Digital Optimization Manager Jobs in California (NOW HIRING)

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms — traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.

We are looking for a SEO Program Manager to lead content optimization strategy across Apple's digital ecosystem. You'll drive search-led programs end-to-end — from keyword research and content architecture to AI platform optimization — collaborating closely with Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.

• Own and execute content optimization roadmaps across multiple product lines, establishing frameworks for complex, cross-functional challenges.
• Develop data-driven content strategies that address user intent, search demand, and business objectives across Apple's digital properties.
• Drive on-page optimization programs spanning metadata strategy, content structure, internal linking, and semantic optimization.
• Partner with cross-functional teams to integrate SEO into product launches, campaigns, and content initiatives at scale.
• Lead end-to-end program management for SEO-led content initiatives with significant scope and cross-functional dependencies.
• Conduct large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity).
• Develop strategies to optimize content for AI-powered search, including entity and semantic optimization.
• Create content briefs, guidelines, and documentation that enable cross-functional teams to produce search-friendly content at scale.
• Monitor, analyze, and report on content performance using search analytics and user behavior data; translate insights into prioritized recommendations.
• Train and mentor team members on content SEO best practices and emerging AI optimization strategies.

• 8+ years of hands-on SEO experience, with a clear focus on content optimization.
• Has independently owned an SEO content roadmap for multiple product lines or business segments simultaneously.
• Has conducted and delivered large-scale keyword research projects that directly informed content production or site architecture decisions.
• Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above).

• Has published or shipped content specifically targeting AI-powered search surfaces.
• Experience working on a product or brand with global web presence, managing SEO across multiple markets, locales, or languages.
• Experience working embedded within a product launch or campaign team, with SEO integrated from brief to publish.
• Proficiency in SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

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