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Digital Merchandising Manager Jobs in Florida (NOW HIRING)

$17.90 - $22.39/hr

It serves customers across its 36 stores, digital channels, and through remote selling. It is part ... You report to the RPSO Manager and work in a Neiman Marcus store location WHAT YOU WILL DO: • ...

Manage trade-in evaluations, appraisals, and pricing in alignment with market trends and inventory ... Develop and implement merchandising and digital retailing strategies to increase visibility and ...

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Digital Merchandising Manager information

See Florida salary details

$22.8K

$43.6K

$74K

How much do digital merchandising manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for digital merchandising manager in Florida is $43,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,400.00 and $46,000.00 per year, depending on experience, location, and employer.

What is a digital merchandising manager?

A Digital Merchandising Manager is responsible for optimizing the presentation and promotion of products on a company's digital platforms, such as websites and mobile apps. They analyze online shopping behaviors, manage product placement and categorization, and collaborate with marketing and design teams to enhance the customer experience. Their goal is to drive online sales by ensuring products are attractively displayed, easy to find, and aligned with consumer trends. Digital Merchandising Managers also use data analytics to assess the effectiveness of merchandising strategies and make informed adjustments.

How does a digital merchandising manager typically collaborate with marketing and product teams to optimize online sales?

Digital Merchandising Managers work closely with both marketing and product teams to ensure that online product assortments, promotions, and content align with broader business goals. They often coordinate with marketing to plan effective campaigns, analyze consumer data, and adjust digital displays to drive engagement and conversions. Regular meetings and shared analytics dashboards help maintain alignment, while input from product teams ensures accurate and compelling product information. This collaboration is essential for delivering a seamless, on-brand shopping experience that boosts sales and customer satisfaction.

What are the key skills and qualifications needed to thrive as a digital merchandising manager, and why are they important?

To thrive as a Digital Merchandising Manager, you need a strong background in e-commerce, data analysis, and product merchandising, usually supported by a degree in marketing, business, or a related field. Experience with content management systems (CMS), analytics tools like Google Analytics, and merchandising platforms is highly valuable. Creativity, attention to detail, and strong communication skills help in crafting compelling online shopping experiences and collaborating across teams. These skills and qualities are crucial for driving online sales, optimizing the customer journey, and ensuring business growth in a competitive digital landscape.

What is the difference between Digital Merchandising Manager vs E-commerce Merchandising Specialist?

AspectDigital Merchandising ManagerE-commerce Merchandising Specialist
CredentialsBachelor's degree in marketing, business, or related field; experience in digital marketingSimilar educational background; focus on e-commerce platforms
Work EnvironmentOversees digital product presentation, collaborates with marketing and sales teamsFocuses on online product listings, optimizing e-commerce site content
Industry UsageUsed across retail, fashion, electronics, and morePrimarily in retail and online marketplaces
Search & Comparison IntentOften searched for in relation to digital marketing and online sales strategiesCommonly compared when optimizing online product displays and sales

The Digital Merchandising Manager and E-commerce Merchandising Specialist roles share similar credentials and work environments, but the manager typically oversees broader digital strategies, while the specialist focuses on online product presentation and optimization.

What are the most commonly searched types of Digital Merchandising jobs in Florida?

The most popular types of Digital Merchandising jobs in Florida are:

What job categories do people searching Digital Merchandising Manager jobs in Florida look for?

The top searched job categories for Digital Merchandising Manager jobs in Florida are:

What cities in Florida are hiring for Digital Merchandising Manager jobs?

Cities in Florida with the most Digital Merchandising Manager job openings:

Infographic showing various Digital Merchandising Manager job openings in Florida as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $43,593 per year, or $21 per hour.

Senior Manager, Booked Guest Ecommerce

Holland America Group

Miami, FL • On-site

$121K - $159K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago


Holland America Line rating

6.2

Company rating: 6.2 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

7th of 9 rated cruise lines


Job description


The Senior Manager, Booked Guest eCommerce is responsible for defining and executing the digital commerce strategy across the post-booking guest journey to maximize guest engagement, lifetime value, revenue growth, and operational excellence. This role owns the digital merchandising, personalized guest experience, promotional, and optimization strategies that maximize pre-cruise conversion and onboard revenue across web, email, mobile, and emerging digital channels.
The position leads a high-performing team responsible for eCommerce, digital merchandising, and guest communications, building organizational capability through talent development, strategic leadership, and a culture of accountability, collaboration, and continuous improvement.
As the business owner for the booked guest digital commerce experience, this role partners across Commercial, Revenue Management, Digital Product, Technology, CRM, Analytics, and Creative to prioritize investments, deliver scalable digital capabilities, and continuously optimize the guest journey through data-driven decision making and innovation.
Working closely with CRM, Digital Product, Revenue Management, Analytics, Technology, Creative, Guest Experience, and onboard revenue partners, the Senior Manager aligns cross-functional priorities, leads strategic initiatives, and delivers scalable eCommerce capabilities that drive traffic, conversion, profitability, and long-term business growth.
Success in this role requires an innovative, commercially minded leader with deep expertise in digital commerce, exceptional business acumen, and a proven ability to build high-performing teams, influence executive stakeholders, and translate customer insights into measurable business outcomes.
Essential Functions:
  • Develop and execute the booked guest eCommerce strategy to maximize guest engagement, conversion, and pre-cruise revenue. Provide strategic leadership to the eCommerce Merchandising and Email teams while partnering with cross-functional stakeholders to prioritize initiatives, optimize digital experiences, and deliver measurable business results
  • Own the booked guest marketing, merchandising, and promotional calendar, ensuring alignment across Marketing, Revenue Management, Operations, Creative, Contact Center, and other business partners. Establish integrated communication and merchandising strategies that deliver a consistent brand experience and support commercial objectives
  • Lead the business roadmap for booked guest digital commerce capabilities by partnering with Digital Product, Technology, and IT leaders. Define business requirements, prioritize investments, and partner closely with technical teams to develop the pre-cruise roadmap of eCommerce enhancements, platform capabilities, and new features that drive revenue and improve the guest experience. Collaborate with Agile IT scrum teams to perform business analysis, prioritize eCommerce and technology platform enhancements, and develop feature roadmaps that support commercial objectives, drive revenue growth, and continuously enhance the guest experience
  • Build and lead a high-performing team by fostering a culture of accountability, collaboration, innovation, and continuous improvement. Coach and develop talent while championing data-driven decision-making, experimentation, personalization, and optimization through customer insights, analytics, and A/B testing
  • Build and lead a high-performing team by fostering a culture of accountability, collaboration, innovation, and continuous improvement. Coach and develop talent while championing data-driven decision-making, experimentation, personalization, and optimization through customer insights, analytics, and A/B testing
  • Lead the data-driven optimization of the booked guest eCommerce business by leveraging web analytics, guest insights, commercial performance, and financial analysis to identify growth opportunities, optimize digital merchandising, maximize pre-cruise revenue, and own forecasting, KPI reporting, and ROI measurement. Translate business performance, guest behavior, and financial results into actionable recommendations and strategic insights that inform executive decision-making, guide investment priorities, and continuously enhance the digital guest experience
  • Provide strategic leadership for the booked guest eCommerce function by aligning marketing, merchandising, communications, and technology initiatives with business objectives. Partner with executive leadership to establish priorities, manage resources, and drive digital innovation, operational excellence, and sustainable revenue growth
  • Lead cross-functional collaboration with stakeholders across Shore Excursions, Spa, Beverage, Dining, Retail, Marketing, and other business units to prioritize revenue-driving initiatives, coordinate merchandising and promotional strategies, and optimize traffic, conversion, and guest engagement throughout the booked guest digital commerce journey.

Knowledge, Skills & Abilities:
  • Scope: Leads the strategy, planning, optimization, and execution of Carnival Cruise Line's booked guest digital commerce experience, with responsibility for driving pre-cruise revenue, conversion, guest engagement, and digital merchandising across web and omnichannel experiences. Provides strategic leadership across Commercial, Revenue Management, Product, Technology, Marketing, Analytics, Creative, Guest Experience, and Shipboard Operations to align priorities, maximize revenue opportunities, and continuously improve the booked guest digital commerce experience. Leads and develops a team of eCommerce professionals while influencing cross-functional leaders to align priorities, maximize revenue opportunities, and deliver enterprise business objectives.
  • Problem-solving: Operates in a complex, fast-paced environment requiring the ability to evaluate competing business priorities, analyze large volumes of performance and customer data, and develop actionable strategies that drive revenue growth and improve guest engagement. Identifies opportunities to optimize digital experiences, marketing effectiveness, and merchandising performance through data-driven decision making, testing methodologies, and continuous improvement initiatives. Resolves challenges that may involve multiple stakeholders, operational constraints, technical dependencies, and evolving business needs, exercising sound judgment and independent decision-making to balance short-term results with long-term business objectives.
  • Impact: Accountable for driving measurable improvements in pre-cruise revenue, conversion, guest engagement, ancillary attachment rates, and overall digital commerce performance through strategic planning, optimization, merchandising, and marketing initiatives. Influences enterprise investment decisions by providing data-driven insights, commercial recommendations, and roadmap priorities that improve profitability, guest satisfaction, and long-term business growth..
  • Leadership: Provides leadership, direction, coaching, and development for a team of eCommerce managers and professionals, fostering a culture of accountability, collaboration, innovation, and continuous improvement. Responsible for talent acquisition, onboarding, performance management, succession planning, employee engagement, and career development. Establishes priorities and allocates resources to ensure successful execution of departmental objectives while promoting alignment across teams. Serves as a trusted advisor to leadership and a key partner to stakeholders across the organization, influencing decisions and driving results through strong communication, collaboration, and strategic leadership.

Essential/Minimum qualifications:
  • Bachelor's Degree in Marketing, Business, Computer Science, or a related field
  • Master's degree in Business, Marketing, or a related discipline preferred
  • 8-10+ years of progressive experience leading digital commerce, eCommerce, digital marketing, or omnichannel customer experience initiatives
  • 5+ years leading managers and high-performing cross-functional teams

Essential experience required:
  • Experience partnering with Digital Product and Technology teams to define business requirements, prioritize product roadmaps, and deliver Agile solutions that drive measurable commercial outcomes
  • Experience with E-commerce CMS systems (Hybris/Sitecore a plus), web analytics tools (Google Analytics, Adobe Analytics), and A/B Testing platforms (Optimizely)
  • Experience developing and executing integrated digital marketing strategies, campaign planning, measurement frameworks, and performance optimization initiatives
  • Experience leading digital commerce, lifecycle marketing, or performance marketing initiatives that drive measurable revenue growth and customer engagement
  • Experience leading experimentation programs using A/B testing, customer insights, and data analytics to improve conversion, guest engagement, and commercial performance
  • Experience developing personalization strategies, customer segmentation, and lifecycle optimization initiatives that improve conversion, guest engagement, and revenue performance
  • Advanced proficiency with Microsoft Office (Excel, Word, PowerPoint, Outlook, and Teams) and other business applications required to effectively lead digital commerce initiatives
  • Experience in the Cruise, Travel, Tourism and/or Hospitality industry
  • Experience in Financial Services or Entertainment a plus
  • Industry Knowledge: Extensive knowledge of digital commerce best practices, website optimization, merchandising, customer behavior, and emerging industry trends
  • Leadership and Management Principles: Keen understanding of leadership styles, team dynamics, and management best practices
  • Analytical and Problem-Solving: A strategic thinker with strong business judgment, excellent analytical, problem-solving, and decision-making skills
  • Cross-Functional Collaboration: Extensive experience working with diverse teams across various departments to build consensus and achieve common goals. Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners
  • Exceptional Communication: Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders
  • Prioritization: Ability to identify, prioritize, and communicate the highest-impact initiatives that maximize business value and strategic outcomes
  • Project Management: Ability to lead multiple large-scale, complex initiatives from strategy through implementation while effectively managing competing priorities in a fast-paced, evolving environment
  • Compliance and Legal: Understanding of relevant laws, regulations, and compliance requirements
  • Motivation: Inner drive to achieve goals, maintain a positive attitude, and inspire others
  • Social Skills: Skilled in managing relationships, building networks, and navigating social complexities in the workplace
  • Standard Position-related Skills: Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality

Travel: Less than 25% with shipboard travel likely
Work Conditions:Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands. Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
This position is classified as "hybrid." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
  • Health Benefits:
    • Cost-effective medical, dental and vision plans
    • Employee Assistance Program and other mental health resources
    • Additional programs include company paid term life insurance and disability coverage
  • Financial Benefits:
    • 401(k) plan that includes a company match
    • Employee Stock Purchase plan
  • Paid Time Off
    • Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.
    • Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
    • Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
  • Other Benefits
    • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
    • Personal and professional learning and development resources including tuition reimbursement
    • On-site Fitness center at our Miami campus

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About Us
About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world's most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring th

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