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Digital Marketing Manager Jobs in Spring, TX (NOW HIRING)

The Digital Marketing Manager creates and drives the digital strategy, vision, and roadmap for Caterpillar's Oil & Gas and Marine Divisions. This role is cross-functional and will work closely with ...

Role Overview We are looking for a hands-on Digital Marketing Coordinator who will own our online ... Manage and continuously optimize our Google Business Profile to maximize local search visibility

Role Overview We are looking for a hands-on Digital Marketing Coordinator who will own our online ... Manage and continuously optimize our Google Business Profile to maximize local search visibility

Digital Marketing & Creative Collaboration : Partner with Digital Marketing to develop campaigns ... Manage relationships with advertising agencies, media partners, photographers, printers, and ...

Manage digital marketing, including SEO, social media, email marketing, and paid ads. * Conduct market research to identify trends, opportunities, and competitor activities. * Coordinate with ...

Manage digital marketing, including SEO, social media, email marketing, and paid ads. * Conduct market research to identify trends, opportunities, and competitor activities. * Coordinate with ...

Manage and optimize integrations between different marketing technologies, ensuring accurate lead ... Execute and optimize integrated digital marketing campaigns across email, social media, paid and ...

B2B Digital Marketing Lead Location: Houston, Texas (In Office) Hours: Monday to Friday Reporting ... Regional Marketing Manager Compensation: $70,000 to $85,000 Base + 401K & Benefits Industry:

Digital Marketing & Creative Collaboration * Partner with Digital Marketing to develop campaigns ... Manage relationships with advertising agencies, media partners, photographers, printers, and ...

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Digital Marketing Manager information

See Spring, TX salary details

$32.5K

$78.1K

$123.3K

How much do digital marketing manager jobs pay per year?

As of Aug 30, 2026, the average yearly pay for digital marketing manager in Spring, TX is $78,060.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $89,000.00 per year, depending on experience, location, and employer.

What does a digital marketing manager do?

As a digital marketing manager, you use your vast knowledge of search engine optimization (SEO), social media platforms, email marketing, and web development to create effective marketing in the digital space. You oversee the editorial calendar and establish the entire digital marketing presence for your company. You may work independently or manage a digital marketing team. Your job is to work with the marketing team, graphic designers, the IT department, management, and anyone else involved in crafting the online voice of your company.

What does a digital marketing manager do?

A Digital Marketing Manager is responsible for developing, implementing, and overseeing online marketing strategies to promote a company's products or services. They manage various digital channels, such as social media, email, search engines, and websites, to increase brand awareness and drive traffic or sales. Their role often includes analyzing campaign performance, optimizing content, managing budgets, and coordinating with other marketing professionals or agencies. Digital Marketing Managers also stay up to date with the latest digital trends and technologies to ensure effective and competitive marketing efforts.

What are some common challenges digital marketing managers face when coordinating multi-channel campaigns?

Digital Marketing Managers often encounter challenges in ensuring brand consistency and messaging across various platforms such as social media, email, search engines, and display ads. Coordinating timelines, aligning strategies with different teams (like content creators, designers, and analytics specialists), and monitoring performance metrics in real time can also be complex. Success in this role requires strong organizational skills, adaptability, and clear communication to keep all stakeholders aligned and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as a digital marketing manager, and why are they important?

To thrive as a Digital Marketing Manager, you need expertise in digital marketing strategies, analytics, and campaign management, typically supported by a degree in marketing or a related field. Familiarity with tools like Google Analytics, SEO platforms, email marketing software, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and excellent communication skills set outstanding managers apart in this role. These skills and qualifications are essential for driving effective campaigns, analyzing performance, and leading teams to achieve business goals in a fast-evolving digital landscape.

What is the difference between Digital Marketing Manager vs Content Marketing Manager?

AspectDigital Marketing ManagerContent Marketing Manager
Primary FocusOversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, and analyticsDevelops and manages content strategies, creating engaging content to attract and retain audiences
Required SkillsDigital advertising, data analysis, SEO, SEM, social media managementContent creation, storytelling, SEO, editorial skills
Work EnvironmentMarketing teams, agencies, online platformsContent teams, creative departments, editorial platforms
Common UsageUsed across industries for digital campaign managementUsed for brand storytelling and audience engagement

While both roles focus on digital presence, the Digital Marketing Manager manages overall online campaigns, whereas the Content Marketing Manager specializes in creating compelling content to support marketing goals.

How much do digital marketing managers get paid?

Digital marketing managers typically earn a median annual salary ranging from $65,000 to $120,000, depending on experience, location, and industry. Salaries can be higher for those with advanced skills in data analysis, SEO, or paid advertising, and often include benefits such as bonuses and performance incentives.

How much does a digital marketing manager make?

The average salary for a digital marketing manager in the United States is around $75,000 to $120,000 annually, depending on experience, industry, and location. In Florida, salaries typically range from $65,000 to $110,000, with higher pay for those with advanced skills in SEO, analytics, and campaign management. Certifications like Google Analytics or HubSpot can also influence earning potential.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with digital marketing tools, data analysis, and understanding of SEO, SEM, and social media platforms. Professional certifications such as Google Analytics or HubSpot can enhance qualifications.

What are the most commonly searched types of Digital Marketing jobs in Spring, TX?

The most popular types of Digital Marketing jobs in Spring, TX are:

What are popular job titles related to Digital Marketing Manager jobs in Spring, TX?

For Digital Marketing Manager jobs in Spring, TX, the most frequently searched job titles are:

What cities near Spring, TX are hiring for Digital Marketing Manager jobs?

Cities near Spring, TX with the most Digital Marketing Manager job openings:

Infographic showing various Digital Marketing Manager job openings in Spring, TX as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $78,060 per year, or $37.5 per hour.

Digital Marketing Manager

Houston, TX • On-site


Caterpillar

7.5

Company rating: 7.5 out of 10

Based on 487 frontline employees who took The Breakroom Quiz

271st of 495 rated machine equipment manufacturers

People enjoy working here

Good employer

Recommended by students


Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago


Job description

Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
About Caterpillar Oil & Gas and Marine:
Caterpillar's Oil and Gas division provides superior products and service solutions to make our customers more efficient and lower total cost of ownership. Globally, we deliver engineered oilfield and drilling equipment repair and certification, mechanical and rotating equipment repairs and upgrades, rapid prototyping of spare parts, robust asset management, operation and maintenance and field engineering services. We offer a wide range of career opportunities across a variety of technical and business roles in engineering and service locations worldwide. Join our team and help build engineering solutions that change the industry. When you join the Caterpillar Oil & Gas and Marine Division (COGMD), you join a global team that helps to power the global energy industry as well as provide power and propulsion on the water.
About the Role:
The Digital Marketing Manager creates and drives the digital strategy, vision, and roadmap for Caterpillar's Oil & Gas and Marine Divisions. This role is cross-functional and will work closely with the sales, marketing, technology, and leadership teams to envision, develop and implement digital customer touch points. The Digital Marketing Manager is both creative and analytical, able to work effectively in a matrix organization, adept at synthesizing a variety of technologies and capabilities into customer experiences. The ideal candidate is customer focused and technology savvy with a proven track record of designing and implementing successful experiences across technology platforms.
What You Will Do:
  • Strategy: Create annual website strategies in collaboration with key stakeholders. Make strategic decisions about site design, features and functionality that align with both user goals and business objectives.
  • Develop, validate, and drive a product / experience roadmap that identifies where we will focus, how we will get there, and the sequence of activities required to meet our business goals and digital customer experience objectives
  • Utilize technology solutions that create a competitive advantage within marketing, sales, and product support.
  • Ability to measure the impact of digital marketing activities and drive more efficient spending.
  • Analyze web analytics for insights to assist in making recommendations
  • Collaborate with others in the digital organization and the business to define objectives and develop approaches to solving challenges.
  • Develop strategy for marketing automation campaigns, digital media, and user experience.
  • Explore new digital trends in the areas of website development, user experience, SEO, SEM, marketing automation and social media.
  • Develop expertise / competencies around digital marketing tools such as Marketing Cloud/marketing automation, campaign journey builder, CRM, content management (Percolate), etc.
  • Develop digital marketing best practices, deliver ongoing training, and provide strategic consultation to our Oil & Gas and Marine marketing teams globally
  • Management: Responsible for all website functionality, accuracy, and performance/ uptime. Lead team in management of site structure and navigation, information architecture, organization of site content and user flows, and integrations with external tools and software. Plan and lead execution of strategies with digital team including tactics such as personalized web experiences, Salesforce integration and e-commerce, and other agencies and tools.
  • Management: Lead our social media team in management of our strategy, content calendar and metrics.
  • UX: Develop strategies and lead efforts to improve the website user experience and increase customer satisfaction. Prioritize resources and strategic initiatives. Develop and manage long-term roadmap of site improvements. Manage teams' execution of A/B and multivariate tests on digital platforms.
  • Lead Generation: Maximize lead capture and conversion of customers from digital efforts. Lead team and priority projects to continuously improve lead conversion utilizing both existing lead capture mechanisms as well as developing new methods based on consumer trends and market opportunities.
  • Create comprehensive demand generation marketing communications plan and manage existing/ongoing program in partnership with global marketing teams
  • Insights: Lead efforts in developing and sharing digital web analytics and insights to drive KPI's within all marketing segments. Present insights and recommendations to wider marketing team and leadership. Lead enterprise digital analytics.
  • SEO: Lead the development search engine optimization (SEO) strategies and manage team in implementation of SEO tactics to generate quality website traffic.
  • Align Caterpillar and Cat dealers to accelerate digital as an enabler.

What You Will Have:
  • Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
  • Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
  • Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
  • Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Preferred Experience:
  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • 7-10 years of progressively responsible digital job experiences
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools
  • Working knowledge of ad serving tools
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong project management skills, including the ability to take initiative, prioritize tasks, and manage multiple projects, simultaneously.

Summary Pay Range:
$147,760.00 - $221,640.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
  • Medical, dental, and vision benefits*
  • Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
  • 401(k) savings plans*
  • Health Savings Account (HSA)*
  • Flexible Spending Accounts (FSAs)*
  • Health Lifestyle Programs*
  • Employee Assistance Program*
  • Voluntary Benefits and Employee Discounts*
  • Career Development*
  • Incentive bonus*
  • Disability benefits
  • Life Insurance
  • Parental leave
  • Adoption benefits
  • Tuition Reimbursement

* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Relocation is available for this position.
Visa Sponsorship is not available for this position.
Posting Dates:
August 21, 2026 - September 3, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.

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