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Digital Manager Jobs in Rochester, NY (NOW HIRING)

Tribune Media

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

Basic photography, videography and editing for digital delivery * Creates engaging stories, videos ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

ADP

Digital Sales Representative

Fairport, NY · On-site

ADP is hiring a Digital Sales Associate. * Are you ready for your next best job where you can ... Ability to manage your time and present your ideas in a clear professional manner while leveraging ...

ADP

Digital Sales Representative

Fairport, NY · On-site

ADP is hiring a Digital Sales Associate. * Are you ready for your next best job where you can ... Ability to manage your time and present your ideas in a clear professional manner while leveraging ...

Iberdrola

Senior Digital Product Owner

Rochester, NY · On-site

$124K - $164K/yr

This position leads the development, enhancement, and management of high-impact digital products, such as Payments & Collections, Customer Satisfaction (CSAT) experiences, and Energy Manager ...

CGI Digital

Industry Sales Manager

Rochester, NY · Remote

HelloNation | CGI Digital HelloNation is a division of CGI Digital focused on helping local ... As an Industry Sales Manager, you will build an industry business inside HelloNation by selling to ...

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All JobsDigital JobsDigital Manager JobsDigital Manager Jobs in Rochester, NY

Digital Manager information

See Rochester, NY salary details

$14.3K

$91.7K

$161.8K

How much do digital manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for digital manager in Rochester, NY is $91,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,600.00 and $113,000.00 per year, depending on experience, location, and employer.

What does a digital manager do?

A Digital Manager oversees a company's digital presence, including managing websites, social media channels, and online marketing campaigns. They develop strategies to enhance brand awareness, engage with online audiences, and drive digital growth. Digital Managers often coordinate with various teams to ensure consistency across all digital platforms and analyze data to optimize performance. Their role is essential for businesses looking to maintain a strong and effective online presence in today's digital landscape.

What are the key skills and qualifications needed to thrive as a digital manager?

To thrive as a Digital Manager, you need expertise in digital marketing strategies, analytics, and project management, often supported by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, social media platforms, content management systems (CMS), and possibly certifications like Google Ads or HubSpot is common. Strong leadership, adaptability, and effective communication are crucial soft skills for managing teams and collaborating with stakeholders. These skills ensure the successful planning, execution, and optimization of digital campaigns that drive business growth and engagement.

What is the difference between Digital Manager vs Digital Marketing Specialist?

AspectDigital Manager

Required CredentialsBachelor's degree in marketing, business, or related field; experience in digital campaigns
Work EnvironmentOversees digital projects, manages teams, and develops strategies
Employer & Industry UsageUsed across industries for digital strategy leadership
Common Search & ComparisonViewed as a higher-level role with broader responsibilities

The Digital Manager typically holds a broader strategic role, overseeing digital initiatives and managing teams, whereas a Digital Marketing Specialist focuses on executing specific marketing campaigns. The Digital Manager's responsibilities include planning, strategy, and leadership, while the Specialist handles campaign execution and analytics. Both roles require similar credentials but differ in scope and seniority.

What is the role of a digital manager?

A digital manager oversees a company's online presence, including digital marketing strategies, social media, website management, and analytics. They coordinate campaigns, analyze performance data, and use tools like SEO and content management systems to achieve business goals.

How do you become a digital manager?

To become a digital manager, candidates typically need a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing, social media, or content management. Developing skills in data analysis, SEO, and digital tools like Google Analytics or marketing platforms is essential. Many digital managers also pursue certifications such as Google Ads or HubSpot Inbound Marketing to enhance their qualifications.

What are the typical challenges a digital manager faces when leading cross-functional digital projects?

Digital Managers often navigate challenges such as aligning diverse teams—including marketing, IT, and creative departments—toward unified project goals. Coordinating communication, managing tight deadlines, and balancing stakeholder expectations are common hurdles. Additionally, staying updated on digital trends and ensuring seamless integration of new technologies can be demanding. Successful Digital Managers use strong project management and interpersonal skills to foster collaboration and drive projects to completion.
What are the most commonly searched types of Digital jobs in Rochester, NY? The most popular types of Digital jobs in Rochester, NY are:
What are popular job titles related to Digital Manager jobs in Rochester, NY? For Digital Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Manager jobs in Rochester, NY look for? The top searched job categories for Digital Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Manager jobs? Cities near Rochester, NY with the most Digital Manager job openings:
Digital Manager jobs near you
Infographic showing various Digital Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $91,681 per year, or $44.1 per hour.

Digital Content Creator

Tribune Media

Rochester, NY

$16.50 - $17.50/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

WROC/RochesterFirst is hiring aDigital Content Creatorto join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.

Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.

WROC-TV/RochesterFirst.cominRochester,New York is hiring aDigital Content Creatorto work in the newsroom writing, aggregating, and publishing news stories, videos, and multimedia elements to our station'sdigitalplatforms. The ideal candidate will be well-versed in web content production, writing, and journalism, and have a working knowledge of thedigitalmedia landscape.

Requirements:

  • Strong writing and editing skills, with attention to detail and knowledge of AP style

  • Knowledge of online news journalism and best practices

  • Basic photography, videography and editing for digital delivery

  • Creates engaging stories, videos and imagery for our viewers specific to platforms

  • Gathers information through research, interviews, experience, or attendance of events

  • Proficiency in web content management systems

  • Proficiency with Facebook, X, Instagram, TikTok, YouTube, and other social media platforms required

  • Must be able to work independently and collaboratively in a fast-paced environment

  • Flexibility with working any and all shifts, including nights and/or weekends

  • Copy editing and quality control across our various digital platforms

  • Bachelor's degree in journalism and newsroom experience preferred

  • Basic graphic design experience with Photoshop, Adobe Express preferred

  • Perform other duties as assigned

Compensation: $16.50 - $17.50 an hourcommensuratewithapplicant's experience and skill level.

WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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