ZipRecruiter

Log In

1

Social Marketing Manager Jobs in Rochester, NY (NOW HIRING)

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$70K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$55K - $70K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

... , PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software ... managing Hubspot, including report generation, workflows, forms, and conversion tracking ● ...

Asure Software

Growth Marketing Manager

Rochester, NY · On-site

$115K - $130K/yr

The Growth Manager serves as the dedicated marketing partner for an assigned sales team ... Drive engagement across digital channels, including social media, to amplify visibility and spark ...

Asure Software

Growth Marketing Manager

Rochester, NY · On-site

The Growth Manager serves as the dedicated marketing partner for an assigned sales teamfunctioning ... Drive engagement across digital channels, including social media, to amplify visibility and spark ...

Asure Software, Inc.

Growth Marketing Manager

Rochester, NY · On-site

$115K - $130K/yr

The Growth Manager serves as the dedicated marketing partner for an assigned sales team-functioning ... Drive engagement across digital channels, including social media, to amplify visibility and spark ...

Global Payments, Inc.

Sr. Marketing Manager

Rochester, NY · On-site

$97.20K - $120K/yr

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns * Highly creative with experience in identifying target audiences ...

Global Payments

Sr. Marketing Manager

Rochester, NY · Remote

$97.20K - $120K/yr

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns * Highly creative with experience in identifying target audiences ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.90K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing ... Expertise in social media marketing, influencer partnerships, or content strategy. * Familiarity ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing ... Expertise in social media marketing, influencer partnerships, or content strategy. * Familiarity ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.90K/mo

Google is looking for a passionate and results-driven Digital Marketing Manager to join our ... social media, content marketing, and SEO. * Collaborate with internal and client-side teams to ...

Launch Focus

Social Media Manager

Rochester, NY

We are looking for a Social Media Manager. Main duties of the job are to increase social media stats, engage with followers, fulfill promotion techniques, plan new creative marketing ideas, and ...

next page

Showing results 1-20

People also search for

All JobsSocial Marketing Manager JobsSocial Marketing Manager Jobs in Rochester, NY

Social Marketing Manager information

See Rochester, NY salary details

$24.2K

$64K

$108.1K

How much do social marketing manager jobs pay per year?

As of May 28, 2026, the average yearly pay for social marketing manager in Rochester, NY is $64,010.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $75,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Social Marketing Manager, and why are they important?

To thrive as a Social Marketing Manager, you need expertise in digital marketing strategies, content creation, analytics, and a relevant degree in marketing or communications. Familiarity with social media management tools (like Hootsuite or Sprout Social), advertising platforms, and certifications such as Meta Blueprint or Google Analytics are often important. Creativity, adaptability, and excellent communication skills help you engage audiences and respond to rapidly changing trends. These skills are vital for building brand presence, driving engagement, and achieving measurable business outcomes through social channels.

How does a Social Marketing Manager typically collaborate with other departments within an organization?

As a Social Marketing Manager, you’ll regularly collaborate with teams such as content, design, product, customer service, and analytics. This cross-functional work ensures that social campaigns align with broader marketing goals, reflect the brand's voice, and effectively address customer needs. You’ll often participate in strategy sessions, coordinate campaign launches, and relay social feedback to other departments. Effective communication and project management skills are crucial to keep everyone aligned and campaigns on schedule.

What does a Social Marketing Manager do?

A Social Marketing Manager is responsible for developing, implementing, and managing a company's social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. They create and curate content, analyze performance metrics, and coordinate campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn. Social Marketing Managers also work closely with other marketing and creative teams to ensure messaging is consistent and aligns with business goals.

What is the role of a social marketing manager?

A social marketing manager develops and implements marketing strategies across social media platforms to promote a brand, product, or service. They analyze audience engagement, create content, manage advertising campaigns, and use analytics tools to measure effectiveness. Strong communication skills and knowledge of social media tools are essential for success in this role.

What is the difference between Social Marketing Manager vs Social Media Coordinator?

AspectSocial Marketing ManagerSocial Media Coordinator
ResponsibilitiesDevelops social marketing strategies, manages campaigns, analyzes performanceCreates and schedules social media posts, monitors engagement
Required SkillsMarketing knowledge, strategic planning, analyticsContent creation, platform-specific skills, community engagement
Work EnvironmentMarketing teams, agency settings, corporate departmentsSocial media teams, marketing departments, digital agencies
Common CertificationsSocial media marketing certifications, digital marketing credentialsSocial media platform certifications, content creation courses

The Social Marketing Manager focuses on strategic planning, campaign management, and analytics to drive social marketing efforts. In contrast, the Social Media Coordinator handles day-to-day content creation and engagement. Both roles often work within marketing teams and require familiarity with social media platforms, but the manager role emphasizes strategy and analysis, while the coordinator role emphasizes execution and community interaction.

What are the most commonly searched types of Social Marketing jobs in Rochester, NY? The most popular types of Social Marketing jobs in Rochester, NY are:
What are popular job titles related to Social Marketing Manager jobs in Rochester, NY? For Social Marketing Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Social Marketing Manager jobs in Rochester, NY look for? The top searched job categories for Social Marketing Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Social Marketing Manager jobs? Cities near Rochester, NY with the most Social Marketing Manager job openings:
Social Marketing Manager jobs near you
Marketing Manager

Marketing Manager

Excelsior Communities

Rochester, NY • On-site

$70K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Job description

) Excelsior Communities is a rapidly growing property management and real estate company headquartered in Rochester, built on a multi-generational legacy of renovating, operating, and improving apartment communities. Over the past decade, the company has experienced significant growth and continues to expand its portfolio, team, and market presence through a hands-on, entrepreneurial approach to real estate and community management. From repositioning apartment communities to revitalizing historic properties, Excelsior is focused on creating high-quality living environments while building a company positioned for long-term growth.
At Excelsior Communities, employees have the opportunity to be part of a company that is actively evolving and scaling. We are looking for individuals who want more than just a traditional role - people who are excited to contribute ideas, make an impact, and grow alongside the business. Our culture emphasizes collaboration, accountability, innovation, and professional development, creating an environment where motivated team members can take on meaningful responsibility and help shape the future of the company.
We are seeking a creative and detail-oriented Marketing Manager to support our brand, digital presence, and property marketing efforts. This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads.
Key Responsibilities:
  • Manage and strengthen the company's brand presence across social media, websites, Google Business Profile, property listings, advertising, print materials, and internal communications.
  • Create and oversee engaging photo, video, graphic, and written content for digital platforms, campaigns, newsletters, events, resident communications, and promotional materials.
  • Lead social media management, online engagement, review responses, reputation monitoring, and listing accuracy across company and property accounts.
  • Plan, place, and monitor Facebook Ads and Google Ads, tracking campaign performance, ROI, lead generation, and marketing effectiveness.
  • Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and property-specific promotional plans.
  • Support property teams with marketing needs, events, signage, resident engagement, branded materials, content creation, and special projects.
  • Coordinate branded apparel, onboarding materials, promotional merchandise, and property-specific marketing materials.
  • Collaborate with management, property teams, and vendors to execute marketing campaigns, creative initiatives, and company culture efforts.

Requirements
  • Graduate degree in marketing, communications, business, or related field
  • 3+ years of experience in social media marketing
  • 1+ years of experience with Adobe Suite
  • Strong communication and interpersonal skills
  • Ability to effectively manage multiple projects at a time
  • Self-motivated and able to work independently with minimal supervision
  • Working knowledge of SEO and Google Analytics
  • Experience in the real estate industry preferred

Benefits:
  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance

Apply