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Social Media Manager Jobs in Rochester, NY (NOW HIRING)

Launch Focus

Social Media Manager

Rochester, NY · On-site

We are looking for a Social Media Manager. Main duties of the job are to increase social media stats, engage with followers, fulfill promotion techniques, plan new creative marketing ideas, and ...

Braven, Inc.

Associate Director, Social Media

Newark, NY · On-site

$92 - $101/hr

Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy ... Familiarity with social media management platforms (e.g., Sprout Social, Hootsuite, Later) and ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated ... social media to formulate a comprehensive digital marketing strategy that will drive scalable ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated ... social media to formulate a comprehensive digital marketing strategy that will drive scalable ...

PuroClean

Social Media Managers 2026

Rochester, NY · On-site +1

$3.9K/mo

Google is looking for a passionate and results-driven Digital Marketing Manager to join our ... social media, content marketing, and SEO. * Collaborate with internal and client-side teams to ...

DiBella's Subs

Social Media Intern

Rochester, NY · On-site

$19 - $21/hr

Job Type Internship Description Fall Social Media Intern DiBella's Subs Paid Internship Rochester, NY 20 Plus Hours Per Week If your brain is constantly saying "Wait, that would be a great TikTok ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing ... Expertise in social media marketing, influencer partnerships, or content strategy. * Familiarity ...

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

As a Digital Marketing Manager at Google, you will play a crucial role in shaping and executing ... Expertise in social media marketing, influencer partnerships, or content strategy. * Familiarity ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$65 - $95/hr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$65K - $75K/yr

This role will oversee social media, advertising, reputation management, content creation, website updates, and marketing campaigns that drive engagement, brand awareness, and qualified leads. Key ...

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Social Media Manager information

See Rochester, NY salary details

$24.2K

$64K

$108.1K

How much do social media manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for social media manager in Rochester, NY is $64,010.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $75,500.00 per year, depending on experience, location, and employer.

What does a Social Media Manager do?

A social media manager oversees the creation and posting of content for their clients or employer on social media accounts. In this career, your responsibilities involve working on social media marketing campaigns and developing promotions for a product, brand, or service. You may create strategies to encourage user interactions on social media platforms and develop methods for measuring the success of social media efforts based on user data. As a manager, your duties may also include managing other social media department staff.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

What are the key skills and qualifications needed to thrive as a Social Media Manager?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

Do social media managers get paid well?

Social media managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level positions may start lower, while experienced managers with skills in analytics and content strategy can command higher pay, often supplemented by bonuses or benefits.

What qualifications do you need for a social media manager?

A social media manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with social media platforms, content creation, analytics tools, and strong communication abilities. Certifications in digital marketing or social media management can enhance qualifications.
More about Social Media Manager jobs

What are the most commonly searched types of Social Media jobs in Rochester, NY?

The most popular types of Social Media jobs in Rochester, NY are:

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For Social Media Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Social Media Manager jobs in Rochester, NY look for?

The top searched job categories for Social Media Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Social Media Manager jobs?

Cities near Rochester, NY with the most Social Media Manager job openings:

Social Media Manager jobs near you
Infographic showing various Social Media Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 66% Full Time, and 34% Part Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $64,010 per year, or $30.8 per hour.

Social Media Manager

Launch Focus

Rochester, NY • On-site

Full-time

Re-posted 28 days ago

Job description

We are looking for a Social Media Manager. Main duties of the job are to increase social media stats, engage with followers, fulfill promotion techniques, plan new creative marketing ideas, and assist with advertising. Must be naturally creative, motivated, have excellent grammar, and available 7 days a week including nights.

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