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Social Media Manager Jobs in Rochester, NY (NOW HIRING)

Varsity Tutors

Social Networking Tutor

Rochester, NY · Remote

$18 - $40/hr

Familiar with social media literacy curricula and common challenges such as privacy management, distinguishing professional from personal content, and understanding platform algorithms. Adapts ...

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

... digital workflow management. Guides students through creating graphics for social platforms ... Familiar with digital media curricula and common challenges such as keeping pace with evolving ...

AMA Rochester

Marketing Manager

Rochester, NY · On-site

$80 - $100/hr

Manage website content, SEO, email marketing, and social media platforms * Create compelling marketing collateral, photography, video, and written content * Ensure brand consistency across all ...

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

Regularly posts content to various social media platforms * Generates original story ideas for traditional and non-traditional sports topics * Operates and maintains podcast broadcast equipment

Tribune Media

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

... by sales management, maintains awareness of the competition, and maintains visibility in the ... social media, email marketing, programmatic advertising, branded content, sponsorships, and station ...

Cheez

Product Manager @ Social app startup

Geneseo, NY · On-site

Minimum 2-3 years of experience in product management (or related role) * Bachelor's degree in ... Strong product instincts & passion for social media, technology, and staying current with industry ...

Cheez

Product Manager @ Social app startup

Geneseo, NY · On-site

Minimum 2-3 years of experience in product management (or related role) * Bachelor's degree in ... Strong product instincts & passion for social media, technology, and staying current with industry ...

Nexstar Media Group

Account Executive

Rochester, NY · On-site

$50K - $80K/yr

... by sales management, maintains awareness of the competition, and maintains visibility in the ... social media, email marketing, programmatic advertising, branded content, sponsorships, and station ...

Launch Focus

SEO Manager

Rochester, NY · On-site

We are looking for a SEO Manager. Main duties of the job is to increase search engine results ... Increasing social media stats, increasing search engine page number, and advertising are other ...

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Showing results 21-40

All JobsSocial Media JobsSocial Media Manager JobsSocial Media Manager Jobs in Rochester, NY

Social Media Manager information

See Rochester, NY salary details

$24.2K

$64K

$108.1K

How much do social media manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for social media manager in Rochester, NY is $64,010.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,900.00 and $75,500.00 per year, depending on experience, location, and employer.

What does a Social Media Manager do?

A social media manager oversees the creation and posting of content for their clients or employer on social media accounts. In this career, your responsibilities involve working on social media marketing campaigns and developing promotions for a product, brand, or service. You may create strategies to encourage user interactions on social media platforms and develop methods for measuring the success of social media efforts based on user data. As a manager, your duties may also include managing other social media department staff.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

What are the key skills and qualifications needed to thrive as a Social Media Manager?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

Do social media managers get paid well?

Social media managers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level positions may start lower, while experienced managers with skills in analytics and content strategy can command higher pay, often supplemented by bonuses or benefits.

What qualifications do you need for a social media manager?

A social media manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with social media platforms, content creation, analytics tools, and strong communication abilities. Certifications in digital marketing or social media management can enhance qualifications.
More about Social Media Manager jobs

What are the most commonly searched types of Social Media jobs in Rochester, NY?

The most popular types of Social Media jobs in Rochester, NY are:

What are popular job titles related to Social Media Manager jobs in Rochester, NY?

For Social Media Manager jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Social Media Manager jobs in Rochester, NY look for?

The top searched job categories for Social Media Manager jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Social Media Manager jobs?

Cities near Rochester, NY with the most Social Media Manager job openings:

Social Media Manager jobs near you
Infographic showing various Social Media Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 66% Full Time, and 34% Part Time. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $64,010 per year, or $30.8 per hour.

Social Networking Tutor

Varsity Tutors

Rochester, NY • Remote

$18 - $40/hr

Part-time

Re-posted 7 days ago

Varsity Tutors rating

5.9

Company rating: 5.9 out of 10

Based on 17 frontline employees who took The Breakroom Quiz

12th of 24 rated private schools and tutoring

Job description

About the Job
The Varsity Tutors Live Learning Platform has thousands of students looking for online Social Networking tutors nationally. As a tutor on the Varsity Tutors Platform, you'll have the flexibility to set your own schedule, earn competitive rates, and make a real impact on students' academic success and understanding. All from the comfort of your home.
Why Join Our Platform?
  • Earn incrementally higher pay for each session with the same student, reaching up to $40/hour.
  • Get paid up to twice per week, ensuring fast and reliable compensation for the tutoring sessions you conduct and invoice.
  • Set your own hours and tutor as much as you'd like.
  • Tutor remotely using our purpose-built Live Learning Platform. No commuting required.
  • Get matched with students best-suited to your teaching style and expertise.
  • Our AI-powered Tutor Copilot enhances your sessions with real-time instructional support, lesson generation, and engagement features, helping you save prep time and focus on impactful teaching.
  • We handle the logistics—you just invoice for your tutoring sessions, and we take care of payments.

What We Look For In a Social Networking Tutor
  • Advanced Subject Mastery: Deep knowledge of social media platforms including Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and YouTube, content strategy, profile optimization, privacy settings, digital etiquette, personal branding, and social media safety. Ability to explain platform algorithms, engagement strategies, and online reputation management while preparing students for professional networking, personal branding, and social media literacy.
  • Conceptual Teaching & Problem-Solving: Skilled at teaching social media profile creation, content strategy, and online safety practices. Guides students through optimizing LinkedIn profiles for professional networking, creating engaging content, managing privacy settings across platforms, building a professional online presence, and understanding platform-specific best practices. Emphasizes digital citizenship and connects social networking to job searching, business marketing, and community engagement.
  • Curriculum Awareness & Adaptive Instruction: Familiar with social media literacy curricula and common challenges such as privacy management, distinguishing professional from personal content, and understanding platform algorithms. Adapts instruction using platform walkthroughs, profile optimization exercises, and content creation practice to support students, professionals, and adults from social media beginners through intermediate users building effective and safe social media presence.
  • Effective Teaching Methods: Ability to identify concepts students commonly struggle with, explain material using multiple approaches, and adapt instruction to meet individual learning needs and styles.
  • Strong communication skills and a friendly, engaging teaching style.
  • Ability to adapt to different learning styles and student needs.

Ways To Connect With Students
  • 1-on-1 Online Tutoring - Provide personalized instruction to individual students.
  • Instant Tutoring - Accept on-demand tutoring requests whenever you're available.

About Varsity Tutors And 1-on-1 Online Tutoring
Our mission is to transform the way people learn by leveraging advanced technology, AI, and the latest in learning science to create personalized learning experiences. Through 1-on-1 Online Tutoring, students receive customized instruction that helps them achieve their learning goals. Our platform is designed to match students with the right tutors, fostering better outcomes and a passion for learning.
Please note: Varsity Tutors does not contract in: Alaska, California, Colorado, Delaware, Hawaii, Maine, New Hampshire, North Dakota, Vermont, West Virginia or Puerto Rico.

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