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Digital Director Jobs in Springfield, MA (NOW HIRING)

Pwc

Asset & Wealth Management Tax Director

Hartford, CT · On-site

$150K - $438K/yr

... digitization, automation, and increased efficiencies. As a Director, you are responsible for ... setting the strategic direction and leading business development efforts, making impactful ...

Westminster School

Director of Annual Giving

Simsbury, CT · On-site

$90 - $130/hr

Manage annual giving solicitation strategy across direct mail, email, digital giving, volunteer outreach, events and personal follow-up. * Manage a portfolio of 50-60 leadership Annual Giving ...

New

Pwc

Alliance Sales Director (CRE): Workday

Hartford, CT · On-site

$122K - $504K/yr

By leveraging market research, digital marketing, and creative campaigns, you will engage clients and promote the firm's services effectively. As a Director, you will set the strategic direction and ...

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Digital Director information

See Springfield, MA salary details

$47.3K

$121.7K

$195.8K

How much do digital director jobs pay per year?

As of Aug 15, 2026, the average yearly pay for digital director in Springfield, MA is $121,650.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,700.00 and $149,500.00 per year, depending on experience, location, and employer.

What is a digital director?

A digital director is in charge of the digital strategy for one or more brands. As a digital director, your job is to manage all online marketing and social media efforts for your organization. Typical duties include designing the strategy, overseeing its implementation, and assessing its effectiveness. Other responsibilities are to assign tasks to team members, analyze marketing data, and interact with clients. This career requires a proven understanding of online marketing and branding, usually backed up by work experience in the field and a relevant college degree. Additional qualifications include strong analytical, communication, and management skills.

What is a digital director?

A Digital Director is a senior-level professional responsible for overseeing an organization's digital strategy and online presence. They manage digital marketing campaigns, coordinate web and social media initiatives, and ensure alignment with overall business objectives. Their role often involves leading a team of digital specialists, analyzing data to optimize performance, and staying up-to-date with emerging digital trends. Digital Directors play a key role in driving growth, enhancing brand visibility, and improving customer engagement through digital channels.

What is the difference between Digital Director vs Digital Marketing Manager?

AspectDigital DirectorDigital Marketing Manager
Required CredentialsBachelor's degree, often advanced degrees in marketing, business, or digital fields; extensive experienceBachelor's degree in marketing, communications, or related field; 3-5 years of experience
Work EnvironmentStrategic leadership in corporate or agency settings, overseeing multiple teamsExecuting marketing campaigns, managing digital channels, and analytics
Employer & Industry UsageUsed in large corporations, agencies, and brands focusing on digital strategyCommon in marketing departments across various industries

The Digital Director focuses on high-level digital strategy, overseeing teams and aligning digital initiatives with business goals. The Digital Marketing Manager handles day-to-day campaign execution and digital channel management. Both roles require digital marketing knowledge, but the Digital Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a digital director?

To thrive as a Digital Director, you need expertise in digital marketing strategy, analytics, and leadership, often supported by a relevant degree and substantial experience in digital roles. Familiarity with tools like Google Analytics, SEO platforms, CMS, and digital advertising systems, as well as certifications such as Google Ads or HubSpot, is typically required. Strategic thinking, effective communication, and the ability to inspire and manage cross-functional teams are critical soft skills. These competencies ensure the successful execution of digital initiatives that drive growth, brand engagement, and organizational objectives.

How does a digital director typically collaborate with other departments to achieve organizational goals?

As a Digital Director, collaboration with departments such as marketing, IT, sales, and creative teams is essential to align digital initiatives with overall business objectives. You’ll often lead cross-functional meetings, set shared KPIs, and ensure digital strategies integrate seamlessly with offline campaigns. Effective communication and project management skills are crucial, as you’ll need to balance competing priorities and facilitate buy-in from various stakeholders. This collaborative approach not only drives cohesive digital experiences but also supports organizational growth and innovation.
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For Digital Director jobs in Springfield, MA, the most frequently searched job titles are:

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Digital Director jobs near you
Infographic showing various Digital Director job openings in Springfield, MA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $121,650 per year, or $58.5 per hour.

Director, Organic Discovery

The Hartford Financial Services Group, Inc.

Hartford, CT • On-site

Full-time

Re-posted 3 days ago

The Hartford rating

8.8

Company rating: 8.8 out of 10

Based on 121 frontline employees who took The Breakroom Quiz

57th of 308 rated insurance

Job description

Dir Digital Marketing - ME06EE
We're determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals - and to help others accomplish theirs, too. Join our team as we help shape the future.
The Hartford is seeking a Director, Organic Discovery to lead strategy across the organization's organic discovery portfolio, including traditional search, AI-driven discovery experiences, and organic social platforms. This leader will shape how The Hartford is found, trusted, and engaged within evolving digital environments, using data, research, competitive insights, and platform trends to improve visibility, credibility, engagement, and business performance.
This role partners closely with, Content Strategy, Web Experience, Analytics, and Experimentation leaders to translate enterprise objectives into actionable discovery strategies, priorities, and performance frameworks. The ideal candidate brings deep expertise in search, AI-powered discovery, and social platform dynamics, along with the ability to connect those disciplines to broader business goals and customer needs.
The Director will guide investment priorities, establish governance and optimization practices, and provide executive-level perspective on emerging opportunities and market shifts. This leader will also manage a team responsible for strengthening The Hartford's presence across increasingly complex digital ecosystems, ensuring work is aligned, measurable, and tied to meaningful business outcomes. This role is based in our Hartford, CT Home Office; regional candidates based remotely within the Northeast may also be considered.
Responsibilities
  • Partner with marketing, business, and digital leaders to set enterprise organic discovery strategy, roadmaps, and priorities aligned to business goals.
  • Lead a team responsible for organic search, AI-driven discovery, and organic social visibility initiatives across the enterprise.
  • Integrate search, AI visibility, and organic social programs to improve findability, engagement, brand credibility, and competitive positioning.
  • Provide subject matter expertise on search engines, AI-generated discovery environments, social platforms, audience behavior, and emerging trends.
  • Use performance data, competitive intelligence, platform changes, and audience insights to shape recommendations, investment priorities, and future roadmaps.
  • Establish optimization frameworks, governance practices, and performance routines that support continuous improvement and measurable outcomes.
  • Partner across Enterprise Content Strategy, Web Management & Experience, Digital Experimentation, and Digital Analytics to align content, site experience, testing, and measurement with discovery priorities.
  • Translate complex platform developments and market dynamics into clear business implications and executive-level recommendations.
  • Identify emerging opportunities, technologies, and capabilities that strengthen organic discoverability and competitive advantage.

Qualifications
  • Minimum eight years of experience leading search, content discovery, social media, digital marketing, or related digital experience programs, including enterprise-level strategy development tied to measurable business outcomes.
  • Strong working knowledge of AI-enabled search and discovery, with experience in multiple AI platforms such as ChatGPT, Claude, Gemini, Perplexity, and other models.
  • Deep expertise in organic search, content discoverability, digital audience behavior, AI-driven discovery experiences, evolving search ecosystems, and performance optimization.
  • Demonstrated ability to lead teams and cross-functional initiatives through ambiguity and organizational complexity, including at least two years of successful people leadership experience.
  • Proven ability to influence senior leaders, build business cases, and translate research, analytics, competitive intelligence, and market trends into strategic recommendations and investment priorities.
  • Strong communication skills with the ability to translate complex technical and platform concepts into clear business implications for leadership audiences, including experience using data to shape executive-level narratives.
  • Experience establishing performance frameworks, governance models, operating routines, and cross-functional partnerships across content strategy, analytics, experimentation, website management, and digital marketing.
  • Self-motivated and highly adaptable; able to turn ambiguity into alignment, prioritize competing demands, and drive results in a fast-changing environment.
  • Experience with analytics and performance tools such as Google Analytics, Tableau, Profound, or similar platforms.
  • Prior insurance or financial services industry experience is a plus.
  • Able and willing to travel up to 10%; travel expectations may be lower for candidates based in Hartford, CT.
  • Bachelor's degree or equivalent work experience; MBA or advanced degree preferred.

Compensation
The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:
$133,200 - $199,800
Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age
About Us | Our Culture | What It's Like to Work Here | Perks & Benefits

What The Hartford employees say

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Get the full story on Breakroom

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About Hartford

Sourced by ZipRecruiter

Hartford Financial Services Group, widely recognized as The Hartford, is a renowned company based in Hartford, CT, US. Established in 1810, it has evolved into an industry leader in the insurance and financial services sector, proudly serving more than one million businesses in the US. The Hartford is committed to offering a gamut of insurance products that include homeowners, automobile, and business insurance as well as employee benefits and mutual funds. The company’s core values revolve around customer-focused innovations, diversity and inclusion, and ethical dealings that have earned them a customer-centric reputation. This shapes their mission which revolves around aiding their clients to overcome unforeseen obstacles and enhancing their wealth over time. Among the company's noted accomplishments is being consistently listed among the World's Most Ethical Companies, a testament to their unwavering commitment towards responsible business practices.

Industry

Finance and insurance

Company size

10,000+ Employees

Headquarters location

Hartford, CT, US

Year founded

1810

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