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Digital Director Jobs in Springfield, MA (NOW HIRING)

Pwc

Alliance Sales Director (CRE): Workday

Hartford, CT · On-site

$122K - $504K/yr

By leveraging market research, digital marketing, and creative campaigns, you will engage clients and promote the firm's services effectively. As a Director, you will set the strategic direction and ...

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All JobsDigital JobsDigital Director JobsDigital Director Jobs in Springfield, MA

Digital Director information

See Springfield, MA salary details

$47.3K

$121.7K

$195.8K

How much do digital director jobs pay per year?

As of Sep 6, 2026, the average yearly pay for digital director in Springfield, MA is $121,650.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,700.00 and $149,500.00 per year, depending on experience, location, and employer.

What is a digital director?

A digital director is in charge of the digital strategy for one or more brands. As a digital director, your job is to manage all online marketing and social media efforts for your organization. Typical duties include designing the strategy, overseeing its implementation, and assessing its effectiveness. Other responsibilities are to assign tasks to team members, analyze marketing data, and interact with clients. This career requires a proven understanding of online marketing and branding, usually backed up by work experience in the field and a relevant college degree. Additional qualifications include strong analytical, communication, and management skills.

What is a digital director?

A Digital Director is a senior-level professional responsible for overseeing an organization's digital strategy and online presence. They manage digital marketing campaigns, coordinate web and social media initiatives, and ensure alignment with overall business objectives. Their role often involves leading a team of digital specialists, analyzing data to optimize performance, and staying up-to-date with emerging digital trends. Digital Directors play a key role in driving growth, enhancing brand visibility, and improving customer engagement through digital channels.

What are the key skills and qualifications needed to thrive as a digital director?

To thrive as a Digital Director, you need expertise in digital marketing strategy, analytics, and leadership, often supported by a relevant degree and substantial experience in digital roles. Familiarity with tools like Google Analytics, SEO platforms, CMS, and digital advertising systems, as well as certifications such as Google Ads or HubSpot, is typically required. Strategic thinking, effective communication, and the ability to inspire and manage cross-functional teams are critical soft skills. These competencies ensure the successful execution of digital initiatives that drive growth, brand engagement, and organizational objectives.

How does a digital director typically collaborate with other departments to achieve organizational goals?

As a Digital Director, collaboration with departments such as marketing, IT, sales, and creative teams is essential to align digital initiatives with overall business objectives. You’ll often lead cross-functional meetings, set shared KPIs, and ensure digital strategies integrate seamlessly with offline campaigns. Effective communication and project management skills are crucial, as you’ll need to balance competing priorities and facilitate buy-in from various stakeholders. This collaborative approach not only drives cohesive digital experiences but also supports organizational growth and innovation.

What is the difference between Digital Director vs Digital Marketing Manager?

AspectDigital DirectorDigital Marketing Manager
Required CredentialsBachelor's degree, often advanced degrees in marketing, business, or digital fields; extensive experienceBachelor's degree in marketing, communications, or related field; 3-5 years of experience
Work EnvironmentStrategic leadership in corporate or agency settings, overseeing multiple teamsExecuting marketing campaigns, managing digital channels, and analytics
Employer & Industry UsageUsed in large corporations, agencies, and brands focusing on digital strategyCommon in marketing departments across various industries

The Digital Director focuses on high-level digital strategy, overseeing teams and aligning digital initiatives with business goals. The Digital Marketing Manager handles day-to-day campaign execution and digital channel management. Both roles require digital marketing knowledge, but the Digital Director has a broader strategic scope and leadership responsibilities.

Does digital director media pay well?

Digital Directors typically earn a high salary due to their leadership role in managing digital marketing strategies, media campaigns, and teams. Salaries vary based on experience, industry, and location but generally range from $100,000 to over $200,000 annually in many markets.
More about Digital Director jobs

What are the most commonly searched types of Digital jobs in Springfield, MA?

The most popular types of Digital jobs in Springfield, MA are:

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For Digital Director jobs in Springfield, MA, the most frequently searched job titles are:

What job categories do people searching Digital Director jobs in Springfield, MA look for?

The top searched job categories for Digital Director jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Digital Director jobs?

Cities near Springfield, MA with the most Digital Director job openings:

Digital Director jobs near you
Infographic showing various Digital Director job openings in Springfield, MA as of August 2026, with employment types broken down into 1% Internship, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $121,650 per year, or $58.5 per hour.

Marketing Director - B2C

BRIX Recruiting Partners (Home Improvement)

Springfield, MA • Hybrid

Contractor

Retirement, PTO

Re-posted 28 days ago

Job description

Company Overview:

  • This is a rapidly growing bathroom remodeling company serving homeowners in MA and CT
  • Authorized dealer of Bath Planet products
  • Better Business Bureau accredited with an A+ rating

 

What is Being Offered:

  • Competitive base + uncapped bonus
  • 401K with match & PTO
  • Relocation assistance
  • Hybrid work option

 

What The Position is About:

  • Oversee all marketing and lead generation for the company
  • Maintain marketing budgets, ensuring effective allocation of resources
  • Manage the newly started direct mail program and lead aggregators
  • Work closely with the call center manager to ensure leads are being converted and identify conversion issues
  • Manage marketing vendors and third-party relationships, including two independent contractors responsible for PPC, SEO, and Facebook campaigns
  • Oversee a Call Center Manager, big box Program Leader, Events Team Leader, and Marketing Intern
  • Execute an integrated marketing strategy to support company revenue goals
  • Develop and deliver reports on KPIs
  • Track and review campaigns for improvement opportunities
  • Maintain up to date on industry trends and developments that may affect the market

 

The Right Candidate Will Have:

  • Marketing experience within the home improvement industry
  • Proven experience managing and optimizing $1M+ marketing budgets
  • Digital and traditional marketing experience
  • Experience working closely with a call center and understanding how to solve problems related to lead conversion within the call center
BRIX Recruiting Partners logo

About BRIX Recruiting Partners

Sourced by ZipRecruiter

Our mission is simple: to help our clients build the most successful sales and management team by providing top talent at a reasonable price. Through a combination of traditional direct recruiting methods and the latest online employment marketing techniques our recruitment agency provides better candidates, better hires, and better retention. Each of our team members in our recruitment agency understands the effort and diligence required to recruit top-level talent at the national level. Our expertise spans inside and outside sales and management without limitation to specific industries. While our backgrounds vary, we all come to this work with a dedication to great customer service, top-talent results, and a focus on improving each customer’s bottom line.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Chaska, MN, US

Year founded

2011

Social media

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