ZipRecruiter

Log In

1

Digital Conversion Specialist Jobs (NOW HIRING)

LeafHome

Digital Optimization Specialist

Develop, prioritize, and maintain a roadmap of conversion rate optimization initiatives, including ... Familiarity with Google Analytics (GA4) and digital performance measurement. * Experience ...

F.A.F. Inc.

Digital Growth Specialist

Greenville, RI · On-site

The Digital Growth Specialist is responsible for helping drive profitable growth across the company ... This is a hands-on role focused on digital marketing, e-commerce, customer acquisition, conversion ...

Three Point Solutions

CA · On-site

$40 - $45/hr

Digital Specialist Client: Medical Device Manufacturer Duration: 9 Months (Possibility of Extension ... Optimize website performance, usability, and conversion rates * Monitor website analytics and user ...

NorthWing Digital

Paid Digital Ads Specialist

Hopkins, MN · On-site

We are looking for an experienced and motivated Paid Digital Ads Specialist to join our growing ... Utilize Google Tag Manager to implement tracking tags and configure conversion tracking across ...

Posted today

next page

Showing results 1-20

All JobsTechnology JobsSoftware JobsSoftware Developer JobsDigital Conversion Specialist Jobs

Digital Conversion Specialist information

See salary details

$31K

$78.5K

$117K

How much do digital conversion specialist jobs pay per year?

As of Aug 31, 2026, the average yearly pay for digital conversion specialist in the United States is $78,520.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $116,500.00 per year, depending on experience, location, and employer.

What is a digital conversion specialist?

A Digital Conversion Specialist is a professional responsible for converting physical documents, media, or data into digital formats. They manage the scanning, digitization, and organization of records, ensuring information is accurately and securely transitioned to electronic systems. This role often includes maintaining data quality, managing digital archives, and supporting organizations in improving efficiency through digital transformation. Digital Conversion Specialists may work in industries like healthcare, education, government, or business, helping to streamline access to important information.

What are the key skills and qualifications needed to thrive as a digital conversion specialist?

To thrive as a Digital Conversion Specialist, you need a solid grasp of digital marketing principles, conversion rate optimization (CRO) strategies, and data analytics, often supported by a degree in marketing or related fields. Familiarity with tools such as Google Analytics, A/B testing platforms, and marketing automation systems is typically required. Strong analytical thinking, attention to detail, and effective communication help you interpret data and collaborate with cross-functional teams. These skills ensure you can effectively turn website visitors into leads or customers, directly impacting business growth and ROI.

What are some common challenges digital conversion specialists face when optimizing user experiences across multiple platforms?

Digital Conversion Specialists often encounter challenges such as balancing user experience with business goals, ensuring consistency across various digital platforms, and interpreting complex analytics data to make informed decisions. They may also need to collaborate closely with web developers, designers, and marketing teams to implement conversion-focused changes, all while adapting quickly to evolving digital trends and user behaviors. Staying updated on best practices and maintaining clear communication with stakeholders are key to overcoming these challenges and driving successful outcomes.

What is the difference between Digital Conversion Specialist vs Digital Content Coordinator?

AspectDigital Conversion SpecialistDigital Content Coordinator
Primary FocusConverting analog or physical data into digital formats, optimizing digital assetsCreating, managing, and publishing digital content for websites and social media
Required SkillsData conversion, digital tools, technical knowledgeContent management, writing, editing, SEO
Work EnvironmentData labs, digital teams, technical settingsMarketing departments, media teams, digital agencies
Common CertificationsDigital conversion, data management certificationsContent management systems, SEO certifications

The Digital Conversion Specialist focuses on transforming physical or analog data into digital formats, ensuring data accuracy and quality. In contrast, the Digital Content Coordinator manages digital content creation and publication. Both roles require familiarity with digital tools, but their core responsibilities differ, making each essential in different stages of digital project workflows.

More about Digital Conversion Specialist jobs

What job categories do people searching Digital Conversion Specialist jobs look for?

The top searched job categories for Digital Conversion Specialist jobs are:

Digital Conversion Specialist jobs near you
Infographic showing various Digital Conversion Specialist job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, 25% Part Time, and 25% Contract. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $78,520 per year, or $37.8 per hour.

Digital Marketing & Growth Specialist (CIV)

Fort Worth, TX • On-site, Remote

Civitas Senior Living
Nursing and Residential Care Facilities • 1 - 5K employees

7.0

Company rating: 7.0 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

People enjoy working here

Uninterrupted breaks

Learn more about Civitas Senior Livingexternal

Full-time

Posted 15 days ago

Job description

Digital Marketing & Growth Specialist
Full-Time | U.S.-Based | Remote or Hybrid
POSITION SUMMARY
Civitas Senior Living is seeking a hands-on Digital Marketing & Growth Specialist to help drive qualified inquiries, visits, deposits, move-ins, and occupancy across our portfolio of senior living communities.
This role will manage and optimize the full digital marketing funnel - from paid advertising and website performance to lead nurturing, marketing automation, attribution, and conversion reporting. The ideal candidate is both strategic and execution-focused, with the ability to translate data into clear actions and measurable results.
This is not a strategy-only or reporting-only role. We are looking for someone who is comfortable working directly inside digital advertising platforms, websites, CRM systems, analytics tools, and marketing automation platforms.
KEY RESPONSIBILITIES
  • Build, launch, manage, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms.
  • Monitor campaign performance, lead quality, cost per inquiry, conversion rates, move-ins, revenue, and return on advertising spend.
  • Manage paid search strategy, including keyword targeting, audience segmentation, budgets, bidding, and campaign structure.
  • Develop and optimize landing pages, forms, calls to action, and digital conversion paths.
  • Support website management, SEO, local search visibility, and ongoing content optimization.
  • Create and manage email marketing, lead-nurture, remarketing, and re-engagement campaigns.
  • Partner with Sales and Operations to improve speed to lead, inquiry follow-up, CRM utilization, and funnel conversion.
  • Analyze performance across inquiries, visits, deposits, move-ins, occupancy, and revenue.
  • Develop creative briefs and provide direction to designers, developers, videographers, agencies, and content creators.
  • Test advertising messages, audience strategies, creative concepts, offers, and landing pages.
  • Build dashboards and reports that clearly communicate results, opportunities, and recommended actions.
  • Improve campaign attribution, call tracking, and the connection between marketing activity and occupancy results.
  • Identify emerging digital trends, platforms, and technologies that can improve performance and efficiency.
  • Use AI tools to improve campaign analysis, content creation, lead response, personalization, reporting, and workflow automation.
  • Manage multiple communities, campaigns, priorities, and deadlines with a strong sense of ownership.

PERFORMANCE EXPECTATIONS
Success in this position will be measured through:
  • Qualified inquiry volume
  • Cost per qualified inquiry
  • Inquiry-to-visit conversion
  • Visit-to-deposit conversion
  • Visit-to-move-in conversion
  • Move-ins generated through digital marketing
  • Return on advertising spend
  • Website and landing-page conversion rates
  • Organic search growth
  • Lead-nurture and re-engagement performance
  • Accuracy of lead-source attribution
  • Contribution to occupancy and revenue growth

QUALIFICATIONS
  • Three to five or more years of hands-on digital or performance marketing experience.
  • Demonstrated experience personally managing paid advertising campaigns.
  • Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and digital reporting platforms.
  • Experience with SEO, landing-page optimization, email marketing, CRM systems, and marketing automation.
  • Ability to analyze data and translate performance results into clear, actionable recommendations.
  • Experience managing advertising budgets and optimizing campaigns based on lead quality, revenue, and profitability.
  • Strong written and verbal communication skills.
  • Ability to manage multiple communities, locations, brands, or business lines.
  • Highly organized, resourceful, accountable, and comfortable working in a fast-moving environment.
  • Experience directing designers, developers, agencies, or content creators.
  • Experience using AI tools for content development, campaign optimization, lead response, personalization, reporting, and workflow automation.
  • Bachelor's degree in marketing, communications, business, analytics, or a related field is preferred; equivalent hands-on experience will also be considered.

PREFERRED EXPERIENCE
  • Experience in senior living, hospitality, residential real estate, multifamily housing, or another location-based service industry.
  • Experience marketing to consumers, families, caregivers, and professional referral partners.
  • Familiarity with sales funnels involving inquiries, appointments, visits, deposits, leases, or move-ins.
  • Experience managing digital marketing across multiple communities, properties, or locations.
  • Understanding of local SEO, reputation management, paid search, social advertising, and location-specific marketing.
  • Experience with CRM platforms, marketing automation, lead nurturing, and digital attribution.
  • Knowledge of WordPress or similar website content-management systems.
  • Experience with call tracking, offline conversion tracking, and connecting marketing activity to revenue and occupancy.
  • Experience directing external agencies, designers, developers, and content creators.

IDEAL CANDIDATE
The ideal candidate is analytical, creative, and action-oriented. They do not simply recommend changes - they implement them, measure the results, and adjust quickly.
They are comfortable moving between campaign strategy, advertising platforms, website performance, CRM workflows, creative direction, and reporting. They think like an owner, focus on measurable business outcomes, and are motivated by building scalable marketing systems that generate qualified leads and support occupancy growth.
APPLICATION REQUIREMENTS
Applicants should submit:
  • A résumé highlighting hands-on digital marketing and campaign-management experience.
  • Examples of campaigns personally managed, including budget, lead volume, conversion results, revenue, or ROAS.
  • A brief assessment of Civitas Senior Living's digital presence and the three most important opportunities they would address.
  • A three- to five-minute video explaining their experience, results, and approach to the role.

What Civitas Senior Living employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply