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Solar Digital Marketing Jobs (NOW HIRING)

GoodLeap

Digital Marketing Specialist

Roseville, CA · Remote

$110K - $145K/yr

Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap ... Digital Marketing Specialist The Digital Marketing Specialist will play a vital role in driving ...

PowerScout

Digital Marketing Manager

Oakland, CA · On-site

From smart roofs, efficient windows, smart heating & cooling, modern security, solar energy to ... Learn more at: The Digital Marketing Manager, will drive paid digital marketing efforts at ...

PowerScout

Digital Marketing Manager

Oakland, CA · Remote

From smart roofs, efficient windows, smart heating & cooling, modern security, solar energy to ... Learn more at: The Digital Marketing Manager, will drive paid digital marketing efforts at ...

Geronimo Power, LLC

Digital Marketing Lead

Minneapolis, MN · On-site

$100K - $140K/yr

Position Digital Marketing Lead Location Geronimo Power HQ (Bloomington, MN) About Us Geronimo ... solar, wind, energy storage, and powered data parks. As a farmer-founded and community-focused ...

Fracture

Digital Marketing Specialist

$45K/yr

FRACTURE Digital Marketing Specialist The Digital Marketing Specialist role is a full-time, remote ... S. in our own 30,000 square foot, solar-powered facility. Over the past 15 years, we've sold more ...

Sethi Solar

$35K - $40K/yr

We are seeking a Digital Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase ...

Sethi Solar

$35K - $40K/yr

We are seeking a Digital Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase ...

Solar Mason

Chief Marketing Officer (CMO)

Scranton, PA · On-site +1

About Us Solar Mason is at the forefront of the solar energy industry, specializing in engineering ... Oversee the implementation of the marketing strategy - including campaigns, events, digital ...

Renu Energy Solutions

Marketing Manager

Charlotte, NC · On-site

$75K - $85K/yr

... solar and battery companies. Reporting to the Senior Director of Marketing, you'll play a key role ... You'll help execute digital campaigns, manage the company's website, develop creative assets ...

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Solar Digital Marketing information

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$18

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How much do solar digital marketing jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for solar digital marketing in the United States is $43.63, according to ZipRecruiter salary data. Most workers in this role earn between $36.06 and $53.12 per hour, depending on experience, location, and employer.

What is the difference between Solar Digital Marketing vs Solar Marketing Coordinator?

AspectSolar Digital MarketingSolar Marketing Coordinator
Required CredentialsMarketing degree, digital marketing certificationsMarketing or related degree, industry-specific knowledge
Work EnvironmentOnline campaigns, digital platformsEvent planning, client meetings, on-site visits
Employer & Industry UsageSolar companies, marketing agenciesSolar companies, sales teams
Common Search & ComparisonFocus on online marketing skillsFocus on campaign coordination and client engagement

Solar Digital Marketing primarily involves creating and managing online marketing campaigns to promote solar products and services. In contrast, a Solar Marketing Coordinator handles campaign coordination, client communication, and event planning within the solar industry. Both roles require marketing knowledge, but Solar Digital Marketing emphasizes digital skills, while Solar Marketing Coordinators focus on campaign execution and client relations.

How to do solar digital marketing?

Solar digital marketing involves creating targeted online campaigns using SEO, social media, and paid advertising to promote solar products and services. Professionals in this field analyze market data, develop content strategies, and utilize tools like Google Ads and analytics platforms to reach potential customers effectively.

How does a solar digital marketing specialist typically collaborate with sales and technical teams within a solar company?

As a Solar Digital Marketing specialist, you’ll frequently work closely with both sales and technical teams to ensure marketing campaigns accurately reflect product capabilities and address customer pain points. You may participate in cross-departmental meetings to align on project goals, gather detailed product information from engineers, and coordinate with sales to generate and qualify leads. Effective collaboration helps you craft targeted messaging, create compelling content, and optimize campaigns for the best results. This teamwork is essential for keeping marketing materials up-to-date and ensuring campaigns are both informative and persuasive for potential solar customers.

What is a solar digital marketing specialist?

A Solar Digital Marketing specialist is a professional who focuses on promoting solar energy products and services through online channels. They use strategies like search engine optimization (SEO), social media marketing, paid advertising, content creation, and email campaigns to generate leads and build brand awareness for solar companies. Their role involves understanding both digital marketing techniques and the unique aspects of the solar industry to effectively reach potential customers and drive business growth.

What are the key skills and qualifications needed to thrive as a solar digital marketing professional?

To thrive as a Solar Digital Marketing professional, you need expertise in digital marketing strategies, content creation, SEO, and a solid understanding of the solar industry. Familiarity with tools such as Google Analytics, AdWords, social media platforms, and marketing automation systems is typically required. Strong communication, creativity, and analytical thinking set top performers apart in this role. These skills and qualities are vital for effectively reaching target audiences, generating qualified leads, and driving growth in the competitive solar market.
More about Solar Digital Marketing jobs
What job categories do people searching Solar Digital Marketing jobs look for? The top searched job categories for Solar Digital Marketing jobs are:
Solar Digital Marketing jobs near you
Infographic showing various Solar Digital Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 86% In-person, and 14% Remote job distribution, with an average salary of $90,741 per year, or $43.6 per hour.

Digital Marketing Specialist

GoodLeap

Roseville, CA • Remote

$110K - $145K/yr

Full-time

Posted 6 days ago

GoodLeap rating

8.3

Company rating: 8.3 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

Job description

About GoodLeap

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $30 billion in financing for sustainable solutions since 2018.

GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.

Digital Marketing Specialist

The Digital Marketing Specialist will play a vital role in driving GoodLeap’s digital presence, generating qualified leads, and increasing brand awareness across multiple online channels. This role will develop, execute, and optimize integrated digital marketing campaigns that support customer acquisition, partner engagement, and business growth. The Digital Marketing Specialist will collaborate closely with Marketing, Sales, Product, and Business Development teams to deliver data-driven marketing strategies that produce measurable results.

Essential Job Duties & Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across paid search, social media, display advertising, email marketing, and content marketing channels.
  • Manage day-to-day campaign performance, monitor key metrics, and continuously optimize for lead generation, conversions, and return on investment (ROI).
  • Develop engaging marketing content for websites, blogs, email campaigns, landing pages, social media platforms, and digital advertisements.
  • Collaborate with the Sales and Business Development teams to generate high-quality marketing-qualified leads (MQLs) and improve lead nurturing strategies.
  • Monitor website performance, user behavior, SEO rankings, and digital analytics to identify opportunities for continuous improvement.
  • Create, manage, and report on campaign performance using Google Analytics, CRM platforms, and marketing automation tools.
  • Assist with website updates, conversion rate optimization (CRO), and A/B testing initiatives to improve customer engagement.
  • Partner with Product and Creative teams to develop compelling messaging and promotional materials that support product launches and company initiatives.
  • Stay current on emerging digital marketing trends, technologies, and best practices while recommending innovative growth opportunities.
  • Ensure all marketing materials align with GoodLeap’s brand standards and regulatory requirements.

Required Skills, Knowledge & Abilities

Minimum 3–5 years of experience:

  • Digital marketing, demand generation, or growth marketing within fintech, technology, SaaS, financial services, renewable energy, or home improvement industries.
  • Managing paid media campaigns including Google Ads, LinkedIn, Meta, and other digital advertising platforms.
  • Strong understanding of SEO, SEM, email marketing, social media marketing, content strategy, and marketing automation.
  • Experience using Google Analytics, Google Tag Manager, Salesforce, HubSpot, Marketo, or similar CRM and marketing platforms.
  • Excellent written and verbal communication skills with the ability to create compelling marketing content.
  • Strong analytical mindset with experience interpreting campaign data and making data-driven recommendations.
  • Highly organized with exceptional project management and multitasking abilities.
  • Creative problem solver who thrives in a collaborative, fast-paced environment.
  • Customer-focused with strong attention to detail and a passion for delivering measurable business results.

Additional Information Regarding Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other managers related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and other skills required for the position.

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