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Digital Content Manager Jobs in Baton Rouge, LA (NOW HIRING)

Ecruit

Marketing Manager - Construction

Baton Rouge, LA · On-site

$55K - $75K/yr

You will combine digital marketing, content, brand management, campaign planning, lead generation, and sales support to help strengthen our market presence and support business growth. Key ...

Naviga

Project Coordinator

Baton Rouge, LA

Our client is a managed IT Services leader partnering with businesses in planning, developing, and ... Digital Content Project Coordinator Audiovisual Implementation Coordinator AV Deployment ...

Naviga

Project Coordinator

Baton Rouge, LA · On-site

Our client is a managed IT Services leader partnering with businesses in planning, developing, and ... Digital Content Project Coordinator Audiovisual Implementation Coordinator AV Deployment ...

Varsity Tutors

Social Networking Tutor

Baton Rouge, LA · Remote

$18 - $40/hr

... content, managing privacy settings across platforms, building a professional online presence, and understanding platform-specific best practices. Emphasizes digital citizenship and connects social ...

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · Remote

Content Marketing: * Develop and distribute high-quality content that educates, informs, and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · On-site

Content Marketing: * Develop and distribute high-quality content that educates, informs, and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EFCU Financial

Social Media Coordinator

Baton Rouge, LA · On-site

$21.17 - $26.47/hr

... digital brand support. * Any other duty as assigned or required in connection with the general ... Demonstrated experience managing organic social media platforms, including content planning ...

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All JobsDigital Content JobsDigital Content Manager JobsDigital Content Manager Jobs in Baton Rouge, LA

Digital Content Manager information

See Baton Rouge, LA salary details

$22.1K

$79.9K

$190.6K

How much do digital content manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for digital content manager in Baton Rouge, LA is $79,911.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $88,800.00 per year, depending on experience, location, and employer.

What is a digital content manager?

A digital content manager is a marketing specialist who updates websites to include new products and product descriptions. As a digital content manager, you work closely with content creators to create copy that accurately describes products and entices customers to make a purchase. Your additional duties are to track site traffic and assess the success of your strategies. Qualifications for this career include job experience as a content writer, a bachelor’s degree in marketing or related field, and skills derived from work in e-commerce. You must also be a strong leader and possess the vision to understand trends in digital sales.

What does a digital content manager do?

A Digital Content Manager is responsible for planning, creating, publishing, and managing digital content across various online platforms, such as websites, social media, and blogs. They develop content strategies that align with business goals, oversee content production, and ensure consistency in brand messaging. Digital Content Managers often collaborate with writers, designers, and marketing teams to optimize content for search engines and audience engagement. Their role is crucial in driving online presence and supporting digital marketing initiatives.

What are the key skills and qualifications needed to thrive as a digital content manager, and why are they important?

To thrive as a Digital Content Manager, you need expertise in content strategy, SEO, digital marketing, and a background in communications or related fields. Familiarity with content management systems (CMS) like WordPress, analytics tools such as Google Analytics, and basic HTML/CSS is typically expected. Strong project management, creativity, and communication skills help you collaborate effectively and produce engaging content. These skills ensure content is optimized, aligns with brand goals, and drives audience engagement and growth.

How does a digital content manager typically collaborate with other departments to execute content strategies?

A Digital Content Manager often works closely with marketing, design, and product teams to ensure content aligns with brand messaging and business goals. Regular meetings and cross-departmental planning sessions are common, allowing the manager to coordinate content calendars, integrate SEO best practices, and support campaigns. This collaborative environment helps ensure that content is consistent across platforms and effectively engages the target audience.

What is the difference between Digital Content Manager vs Content Strategist?

AspectDigital Content ManagerContent Strategist
Primary FocusOverseeing content creation, publishing, and management across digital platformsDeveloping overall content plans and strategies to align with business goals
Skills & CertificationsContent management systems, SEO, digital marketing, project managementContent planning, SEO, analytics, branding
Work EnvironmentMarketing teams, digital agencies, media companiesMarketing departments, branding agencies, corporate communications

While both roles involve digital content, the Digital Content Manager primarily handles the execution and management of content, whereas the Content Strategist focuses on planning and developing overarching content strategies to meet business objectives.

More about Digital Content Manager jobs

What are the most commonly searched types of Digital Content jobs in Baton Rouge, LA?

The most popular types of Digital Content jobs in Baton Rouge, LA are:

What are popular job titles related to Digital Content Manager jobs in Baton Rouge, LA?

For Digital Content Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Digital Content Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Digital Content Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Digital Content Manager jobs?

Cities near Baton Rouge, LA with the most Digital Content Manager job openings:

Digital Content Manager jobs near you
Infographic showing various Digital Content Manager job openings in Baton Rouge, LA as of September 2026, with employment types broken down into 83% Full Time, 15% Part Time, 1% Temporary, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $79,911 per year, or $38.4 per hour.

Content Marketing Specialist

OMNI INDUSTRIES INC

Baton Rouge, LA • On-site

$72K/yr

Full-time

Re-posted 4 days ago

Key responsibilities

  • Develop and implement comprehensive marketing strategies aligned with Omni's product portfolio and growth objectives.

  • Design and produce marketing materials including print and digital collateral, event graphics, presentations, email campaigns, and social media assets.

  • Project manage multiple marketing initiatives simultaneously, balancing self-directed projects and leadership-requested assignments.

Job description

Summary:

The Content Marketing Manager is responsible for implementing Omni’s marketing and communication strategies across multiple platforms to support proprietary and private label lubricant portfolios. This hands-on role partners closely with the Category Manager to drive brand growth, customer engagement, and market expansion initiatives. The position requires strong product management capabilities, creative execution skills, and the ability to lead cross-functional projects that deliver measurable, customer-centric results.

Duties/Responsibilities:

  • Develop and implement comprehensive marketing strategies aligned with Omni’s product portfolio and growth objectives.
  • Maintain a strong understanding of the lubricant market, competitive landscape, and customer needs.
  • Design and produce marketing materials including print and digital collateral, event graphics, presentations, email campaigns, and social media assets.
  • Execute marketing concepts across multiple platforms, including websites, social media, trade shows, customer memberships, and industry events.
  • Plan, coordinate, and support customer engagement initiatives, programs, and trade shows.
  • Collaborate with customers to support Private Label marketing programs, providing data-driven recommendations and best practices.
  • Support the positioning and growth of Omni’s Proprietary Brands across domestic and international markets.
  • Ensure all creative work aligns with Omni brand standards and visual identity guidelines.
  • Develop, maintain, and defend Omni’s brand standards to ensure continuity and alignment across all marketing efforts.
  • Project manage multiple marketing initiatives simultaneously, balancing self-directed projects and leadership-requested assignments.
  • Support ongoing marketing campaigns, special initiatives, and continuous improvement efforts.
  • Adapt strategies proactively in response to evolving market conditions and business priorities.
  • Perform additional duties and strategic initiatives as assigned by the Category Manager in support of portfolio growth and business objectives.

Required Skills:

  • Strong understanding of B2B marketing principles, preferably within manufacturing or industrial markets.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Demonstrated ability to manage multiple projects with competing deadlines.
  • Strong organizational and time management skills.
  • Excellent written and verbal communication skills.
  • Ability to analyze marketing data and apply insights to strategy.
  • Customer-centric mindset with strong collaboration skills.
  • Continuous improvement orientation with the ability to build scalable marketing solutions.

Education and Experience:

  • Bachelor’s degree in Graphic Design, Marketing, Communications, or related field preferred.
  • 3–5 years of experience in marketing, graphic design, or related roles.
  • Experience in a manufacturing environment preferred, particularly with Private Label and Proprietary product lines.

Physical Requirements:

  • Prolonged periods of sitting and working at a computer.
  • Ability to attend trade shows and marketing events, which may require travel.
  • Ability to lift marketing materials and event supplies up to 25 pounds.
  • Occasional extended hours during major marketing campaigns or events.

Omni Specialty Packaging is an Equal Opportunity Employer (EOE)

Apply