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Digital Content Manager Jobs in Tennessee (NOW HIRING)

K-LOVE & Air1

Email Content Manager

Franklin, TN · On-site

$60 - $80/hr

The Email Content Manager provides leadership for the creation, distribution, optimization and ... Understand and help create rich user experiences involving email and digital platforms. * Build ...

brs

Web Content Assistant

Millington, TN

This position is responsible for assisting the Web Content Manager in ensuring continuous operation ... digital dissemination of information via Internet and Intranet to external and internal audiences.

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All JobsDigital Content JobsDigital Content Manager JobsDigital Content Manager Jobs in Tennessee

Digital Content Manager information

See Tennessee salary details

$20.9K

$75.5K

$180.2K

How much do digital content manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for digital content manager in Tennessee is $75,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,900.00 and $84,000.00 per year, depending on experience, location, and employer.

What is a digital content manager?

A digital content manager is a marketing specialist who updates websites to include new products and product descriptions. As a digital content manager, you work closely with content creators to create copy that accurately describes products and entices customers to make a purchase. Your additional duties are to track site traffic and assess the success of your strategies. Qualifications for this career include job experience as a content writer, a bachelor’s degree in marketing or related field, and skills derived from work in e-commerce. You must also be a strong leader and possess the vision to understand trends in digital sales.

What does a digital content manager do?

A Digital Content Manager is responsible for planning, creating, publishing, and managing digital content across various online platforms, such as websites, social media, and blogs. They develop content strategies that align with business goals, oversee content production, and ensure consistency in brand messaging. Digital Content Managers often collaborate with writers, designers, and marketing teams to optimize content for search engines and audience engagement. Their role is crucial in driving online presence and supporting digital marketing initiatives.

What are the key skills and qualifications needed to thrive as a digital content manager, and why are they important?

To thrive as a Digital Content Manager, you need expertise in content strategy, SEO, digital marketing, and a background in communications or related fields. Familiarity with content management systems (CMS) like WordPress, analytics tools such as Google Analytics, and basic HTML/CSS is typically expected. Strong project management, creativity, and communication skills help you collaborate effectively and produce engaging content. These skills ensure content is optimized, aligns with brand goals, and drives audience engagement and growth.

How does a digital content manager typically collaborate with other departments to execute content strategies?

A Digital Content Manager often works closely with marketing, design, and product teams to ensure content aligns with brand messaging and business goals. Regular meetings and cross-departmental planning sessions are common, allowing the manager to coordinate content calendars, integrate SEO best practices, and support campaigns. This collaborative environment helps ensure that content is consistent across platforms and effectively engages the target audience.

What is the difference between Digital Content Manager vs Content Strategist?

AspectDigital Content ManagerContent Strategist
Primary FocusOverseeing content creation, publishing, and management across digital platformsDeveloping overall content plans and strategies to align with business goals
Skills & CertificationsContent management systems, SEO, digital marketing, project managementContent planning, SEO, analytics, branding
Work EnvironmentMarketing teams, digital agencies, media companiesMarketing departments, branding agencies, corporate communications

While both roles involve digital content, the Digital Content Manager primarily handles the execution and management of content, whereas the Content Strategist focuses on planning and developing overarching content strategies to meet business objectives.

More about Digital Content Manager jobs

What are the most commonly searched types of Digital Content jobs in Tennessee?

The most popular types of Digital Content jobs in Tennessee are:

What are popular job titles related to Digital Content Manager jobs in Tennessee?

For Digital Content Manager jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Digital Content Manager jobs in Tennessee look for?

The top searched job categories for Digital Content Manager jobs in Tennessee are:

What cities in Tennessee are hiring for Digital Content Manager jobs?

Cities in Tennessee with the most Digital Content Manager job openings:

Digital Content Manager jobs near you
Infographic showing various Digital Content Manager job openings in Tennessee as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $75,532 per year, or $36.3 per hour.

Marketing - Sr. Digital Engagement Strategist - Full Time

Medicine Journal

Chattanooga, TN • On-site

Full-time

Re-posted 18 days ago

Job description

Job Summary:
The Sr. Digital Engagement Strategist supports the development, deployment, and maintenance of Erlanger's digital ecosystem including websites, microsites, social platforms, digital media assets, and patient-facing engagement tools. This role works closely with the Digital & Web Strategy Director to ensure digital systems are updated, integrated, and optimized for performance, access, and user experience.
Additionally, the Sr. Digital Engagement Strategist oversees the day-to-day content workflows. The role balances technical project coordination with editorial and user-experience considerations, ensuring Erlanger's digital presence is dynamic, responsive, and audience-centered.
Key Responsibilities
Digital Infrastructure Support
- Assist in the management, updating, and quality control of the Erlanger website, microsites, and intranet platforms.
- Coordinate the implementation of digital enhancements landing pages, modules, plugins, embedded features, etc. In collaboration with vendors or developers.
- Support digital governance by maintaining content accuracy, platform consistency, and publishing protocols.
Social & Digital Content Coordination
- Oversee scheduling, content development, and brand alignment across Erlanger's digital channels.
- Work with the Social Media Specialist and Digital Specialist to monitor performance, execute campaigns, and engage audiences appropriately.
- Ensure that social media and digital content align with organizational strategy, visual standards, and messaging priorities.
Team Leadership & Supervision
- Support the day-to-day activities of the Digital Specialist.
- Provide guidance, project assignments, coaching, and performance feedback.
- Serve as liaison between digital staff and other directors or strategists to ensure alignment across departments.
Collaboration & Integration
- Collaborate with the Marketing, Creative, and Communications teams to implement campaigns and digital-first engagement tactics.
- Coordinate cross-functional input for new content sections, campaign landing pages, and digital workflows.
- Work with the Content Production Specialist, Content Specialist and Content Manager to ensure accurate, on-brand deployment of digital materials.
Reporting & Optimization
- Use digital dashboards and analytics tools (Google Analytics, Meta Business Suite, platform-native insights, etc.) to track KPIs related to web traffic, social engagement, and digital conversions.
- Surface trends, performance issues, and opportunities for optimization to the Digital & Web Strategy Director.
- Support ongoing refinement of workflows, design systems, and content frameworks across platforms.
Education:
Required:
Bachelor's degree in digital media, Marketing, Communications, or a related field
Experience:
4-6 years of professional experience in digital marketing, web operations, or content management
Experience managing digital teams or vendors, especially across social media and web platforms
Familiarity with CMS platforms, email marketing systems, social scheduling tools, and basic web analytics
Basic understanding of HTML/CSS, SEO, and accessibility standards preferred
Experience in healthcare or nonprofit environments a plus
Department Position Summary:
Erlanger's internal marketing team functions as a strategic, insights-driven marketing firm embedded within a major healthcare system. As the team works to transform Erlanger's digital infrastructure, the Sr. Digital Engagement Specialist plays a vital support role within the digital strategy functionsupporting execution, optimization, and daily management of digital platforms and properties.
Reporting to the Digital & Web Strategy Director, this role bridges technical implementation, digital campaign deployment, and content management workflows across the system. The Sr. Digital Engagement Strategist also supports the Social Media Specialist and Digital Specialist, ensuring daily digital efforts align with enterprise strategy, campaign needs, and audience engagement goals.

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