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Dealer Principal Jobs (NOW HIRING)

Janssen Ford

Comptroller

Holdrege, NE · On-site

Dealer Principal / Executive Leadership About Janssen Auto Group Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska , with locations in ...

Nissan Motor Iberica SA

Conducts routine dealership visits to review operations and to meet with vehicle sales staff, management and Dealer Principal to assess all aspects of sales operations to drive meeting of wholesale ...

Janssen Ford

Comptroller

Holdrege, NE · On-site

Dealer Principal / Executive Leadership About Janssen Auto Group Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska , with locations in ...

Go Auto

General Manager (Los Angeles)

Los Angeles, CA · On-site

$300K - $600K/yr

As we continue to grow in Southern California, we're looking for experienced General Managers, General Sales Managers, and Dealer Principals to help lead our next phase of growth. We've grown from a ...

Go Auto

General Manager (Los Angeles)

Los Angeles, CA · On-site

$300K - $600K/yr

As we continue to grow in Southern California, we're looking for experienced General Managers, General Sales Managers, and Dealer Principals to help lead our next phase of growth. We've grown from a ...

Go Auto

General Manager (Los Angeles)

Los Angeles, CA · On-site

$300K - $600K/yr

As we continue to grow in Southern California, we're looking for experienced General Managers, General Sales Managers, and Dealer Principals to help lead our next phase of growth. We've grown from a ...

Hangcha Group

Dealer Development Manager

Rock Hill, SC · On-site

Build strong relationships with dealer principals, general managers, and sales leadership teams. * Support dealer growth across equipment sales, rental operations, aftermarket parts, and service ...

PureCars

Account Manager

Salt Lake City, UT

Monitor dealership metrics, ROI reporting, and opportunities for utilization with the Dealer Principal or General Manager demonstrating the value of AutoAlert * Consult and strategize with client ...

Go Auto

General Manager (Los Angeles)

Los Angeles, CA · On-site

$300K - $600K/yr

As we continue to grow in Southern California, we're looking for experienced General Managers, General Sales Managers, and Dealer Principals to help lead our next phase of growth. We've grown from a ...

PureCars

Account Manager

Salt Lake City, UT · On-site +1

... Dealer Principal, General Manager, BDC Manager, General Sales Manager, Service Director, and more • Monitor dealership metrics, ROI reporting, and opportunities for utilization with the Dealer ...

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Dealer Principal information

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$36.5K

$109.4K

$182K

How much do dealer principal jobs pay per year?

As of Sep 9, 2026, the average yearly pay for dealer principal in the United States is $109,393.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $125,000.00 per year, depending on experience, location, and employer.

What is a dealer principal?

A Dealer Principal is the owner or top executive responsible for the overall management and success of a car dealership. They oversee all operations, including sales, service, finance, and staff management, ensuring the dealership meets its financial and customer service goals. Dealer Principals also represent the dealership in relationships with manufacturers and regulatory bodies, and they are accountable for maintaining compliance with industry standards and laws. Their leadership plays a crucial role in setting the dealership's culture and long-term strategy.

What are the key skills and qualifications needed to thrive as a dealer principal, and why are they important?

To thrive as a Dealer Principal, you need strong business acumen, leadership abilities, and in-depth knowledge of automotive sales and operations, often supported by a degree in business or automotive management. Familiarity with dealership management systems (DMS), CRM software, and manufacturer certification programs is typically required. Outstanding interpersonal skills, strategic thinking, and the ability to motivate teams set top performers apart. These skills enable effective dealership operations, high customer satisfaction, and profitable business growth in a competitive market.

What are some common challenges dealer principals face when managing a dealership, and how can they address them?

Dealer Principals often encounter challenges such as maintaining profitability, adapting to market changes, and motivating a diverse team. Balancing operational efficiency with excellent customer service is key, as is staying updated on evolving automotive technologies and regulations. Successful Dealer Principals frequently address these challenges by fostering strong communication across departments, investing in staff training, and analyzing performance metrics to guide decision-making. Building a positive dealership culture and maintaining strong manufacturer relationships also play a crucial role in overcoming obstacles.

What is the difference between Dealer Principal vs Sales Manager?

AspectDealer PrincipalSales Manager
CredentialsBusiness management experience, automotive industry knowledgeSales experience, often with certifications in sales or customer relations
Work EnvironmentOversees entire dealership operationsFocuses on managing sales teams and customer interactions
Industry UsageCommonly used in automotive dealershipsUsed across various sales-driven industries, including automotive

The Dealer Principal is responsible for the overall dealership management, including finance, operations, and strategic planning. In contrast, the Sales Manager primarily focuses on leading the sales team and achieving sales targets. While both roles require automotive industry knowledge and leadership skills, the Dealer Principal has broader responsibilities overseeing the entire dealership.

How much does a dealer principal make?

A dealer principal typically earns between $100,000 and $250,000 annually, depending on the size of the dealership, location, and experience. Compensation often includes a base salary plus bonuses or profit sharing based on dealership performance.
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Who are the top companies hiring for Dealer Principal jobs?

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What states have the most Dealer Principal jobs?

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Dealer Principal jobs near you
Infographic showing various Dealer Principal job openings in the United States as of September 2026, with employment types broken down into 90% Full Time, 8% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $109,393 per year, or $52.6 per hour.

Comptroller

Holdrege, NE • On-site

Janssen Ford
See more jobs at Janssen Fordexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Key responsibilities

  • Oversee and ensure the accuracy of consolidated and individual store financial statements.

  • Supervise accounting managers and office personnel across all locations to maintain internal controls and compliance.

  • Partner with leadership to review performance metrics, evaluate expenses, and support strategic financial planning.

Job description

Job Title: Comptroller
Company: Janssen Auto Group
Location: Nebraska (North Platte, McCook, Holdrege, York, Plattsmouth)
Reports To: Dealer Principal / Executive Leadership

About Janssen Auto Group

Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska, with locations in North Platte, McCook, Holdrege, York, and Plattsmouth. We proudly represent leading brands including Ford, Chevrolet, Honda, GMC, Chrysler, Jeep, Dodge, and Ram.

We are committed to operational excellence, financial discipline, and delivering an exceptional customer experience in every market we serve.

Position Summary

The Comptroller will serve as the senior financial leader for Janssen Auto Group, overseeing all accounting and financial operations for 8 rooftops. This individual will be responsible for ensuring accurate financial reporting, strong internal controls, regulatory compliance, and strategic financial guidance to ownership and store leadership.

The ideal candidate is a hands-on, detail-oriented automotive accounting professional with multi-store experience who can lead teams, improve processes, and provide clear financial insight to drive performance.

Key ResponsibilitiesFinancial Leadership & Reporting

  • Oversee consolidated and individual store financial statements (monthly, quarterly, annual).

  • Ensure timely and accurate manufacturer financial statement submissions.

  • Analyze operating trends and provide actionable insights to Dealer Principal and General Managers.

  • Monitor cash flow, floorplan, working capital, and liquidity across all stores.

  • Lead annual budgeting and forecasting processes.

Accounting Operations

  • Supervise accounting managers and office personnel across all locations.

  • Ensure accurate deal posting, CIT management, and schedule reconciliations.

  • Maintain strong internal controls and accounting policies across all rooftops.

  • Oversee payroll, accounts payable, accounts receivable, and expense management.

  • Ensure compliance with GAAP and manufacturer requirements.

Compliance & Risk Management

  • Ensure compliance with state and federal tax regulations.

  • Oversee sales tax, payroll tax, and other regulatory filings.

  • Coordinate with external auditors, CPA firms, and banking partners.

  • Monitor and enforce internal audit procedures and safeguard company assets.

Operational Partnership

  • Partner with General Managers and department heads to review performance metrics.

  • Evaluate expense structure and identify efficiency opportunities.

  • Support acquisitions, integrations, and system implementations.

  • Assist in strategic planning and capital allocation decisions.

Qualifications

  • Minimum 5+ years of automotive dealership accounting experience (multi-store preferred).

  • Prior experience as Controller/Comptroller strongly preferred.

  • Strong understanding of manufacturer financial statement formats.

  • Experience with dealership management systems (CDK, Reynolds & Reynolds, or similar).

  • Proven leadership and team development skills.

  • High level of integrity, confidentiality, and accountability.

  • Bachelor’s degree in Accounting, Finance, or related field preferred (CPA a plus).

Core Competencies

  • Financial analysis and strategic thinking

  • Multi-store operational oversight

  • Strong internal control development

  • Leadership and team management

  • Process improvement mindset

  • Clear and effective communication

What We Offer

  • Competitive compensation package

  • Performance-based incentives

  • Health, dental, and vision benefits

  • 401(k) with company match

  • Paid time off

  • Opportunity to lead and grow within a dynamic, expanding dealership group

Janssen Auto Group is an Equal Opportunity Employer.

If you are a strong financial leader who thrives in a fast-paced, multi-rooftop environment and wants to play a key role in the continued growth of Janssen Auto Group, we invite you to apply.