The successful candidate will lead all aspects of dealership startup and operations, including market development, team building, financial performance, and customer acquisition. This is not just a ...
The successful candidate will lead all aspects of dealership startup and operations, including market development, team building, financial performance, and customer acquisition. This is not just a ...
The successful candidate will lead all aspects of dealership startup and operations, including market development, team building, financial performance, and customer acquisition. This is not just a ...
The successful candidate will lead all aspects of dealership startup and operations, including market development, team building, financial performance, and customer acquisition. This is not just a ...
Business Operations Assistant
Folsom, CA · On-site
$19/hr
The role reports directly to the Dealer Principal and is ideal for a college student or early-career professional looking for hands-on business experience and direct exposure to dealership leadership.
Quick apply
Business Operations Assistant
Folsom, CA · On-site
$19/hr
The role reports directly to the Dealer Principal and is ideal for a college student or early-career professional looking for hands-on business experience and direct exposure to dealership leadership.
General Merchandise Manager
Gorham, ME · On-site
$45K - $60K/yr
... Dealer Principal or General Manager with recruiting, interviewing, hiring, and terminating employees. • Employ sound management practices to ensure General Merchandise department contributes ...
General Merchandise Manager
Gorham, ME · On-site
$45K - $60K/yr
... Dealer Principal or General Manager with recruiting, interviewing, hiring, and terminating employees. • Employ sound management practices to ensure General Merchandise department contributes ...
Provide reports to Dealer Principal or General Manager, as requested. Develop monthly and annual objectives for the department in collaboration with Dealer Principal or General Manager. 3) Customer ...
Provide reports to Dealer Principal or General Manager, as requested. Develop monthly and annual objectives for the department in collaboration with Dealer Principal or General Manager. 3) Customer ...
MotorClothes/Merchandise Manager - Palm Beach Harley-Davidson
West Palm Beach, FL · On-site
$16 - $19.25/hr
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
MotorClothes/Merchandise Manager - Palm Beach Harley-Davidson
West Palm Beach, FL · On-site
$16 - $19.25/hr
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
MotorClothes/Merchandise Manager - Patriot Harley-Davidson
Fairfax, VA · On-site
$16.75 - $20.50/hr
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
MotorClothes/Merchandise Manager - Patriot Harley-Davidson
Fairfax, VA · On-site
$16.75 - $20.50/hr
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
Quick apply
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
MotorClothes/Merchandise Manager - Palm Beach Harley-Davidson
West Palm Beach, FL · On-site
$16 - $19.25/hr
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
MotorClothes/Merchandise Manager - Palm Beach Harley-Davidson
West Palm Beach, FL · On-site
$16 - $19.25/hr
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
MotorClothes/Merchandise Manager - Patriot Harley-Davidson
Fairfax, VA · On-site
$16.75 - $20.50/hr
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
MotorClothes/Merchandise Manager - Patriot Harley-Davidson
Fairfax, VA · On-site
$16.75 - $20.50/hr
Provide reports to Dealer Principal, General Manager, or MotorClothes/Merchandise Director as requested. * Complete daily, weekly, monthly, semi-annually and annual tasks. * Develop monthly and ...
Comptroller
Holdrege, NE · On-site
Dealer Principal / Executive Leadership About Janssen Auto Group Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska , with locations in ...
Quick apply
Comptroller
Holdrege, NE · On-site
Dealer Principal / Executive Leadership About Janssen Auto Group Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska , with locations in ...
Comptroller
Holdrege, NE · On-site
Dealer Principal / Executive Leadership About Janssen Auto Group Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska , with locations in ...
Comptroller
Holdrege, NE · On-site
Dealer Principal / Executive Leadership About Janssen Auto Group Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska , with locations in ...
Comptroller
Holdrege, NE · On-site
Dealer Principal / Executive Leadership About Janssen Auto Group Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska , with locations in ...
Comptroller
Holdrege, NE · On-site
Dealer Principal / Executive Leadership About Janssen Auto Group Janssen Auto Group is a growing, multi-rooftop automotive organization operating 8 dealerships across Nebraska , with locations in ...
Build strong relationships with dealer principals, general managers, and sales leadership teams. * Support dealer growth across equipment sales, rental operations, aftermarket parts, and service ...
Build strong relationships with dealer principals, general managers, and sales leadership teams. * Support dealer growth across equipment sales, rental operations, aftermarket parts, and service ...
Midwest Regional Sales Manager
$90K - $100K/yr
Build relationships at every level of the dealership from the front-line sales rep to the parts manager to the dealer principal, and develop strategic territory plans accordingly * Identify ...
Quick apply
Midwest Regional Sales Manager
$90K - $100K/yr
Build relationships at every level of the dealership from the front-line sales rep to the parts manager to the dealer principal, and develop strategic territory plans accordingly * Identify ...
Northeast Regional Sales Manager
$90K - $100K/yr
Build relationships at every level of the dealership from the front-line sales rep to the parts manager to the dealer principal, and develop strategic territory plans accordingly * Identify ...
Quick apply
Northeast Regional Sales Manager
$90K - $100K/yr
Build relationships at every level of the dealership from the front-line sales rep to the parts manager to the dealer principal, and develop strategic territory plans accordingly * Identify ...
Dealer Finance Sales Representative
Acworth, GA · On-site
$54K - $68K/yr
This role is responsible for building and maintaining strong relationships with dealer principals, sales managers, and finance staff while actively promoting YAF's wholesale (floorplan) and retail ...
Dealer Finance Sales Representative
Acworth, GA · On-site
$54K - $68K/yr
This role is responsible for building and maintaining strong relationships with dealer principals, sales managers, and finance staff while actively promoting YAF's wholesale (floorplan) and retail ...
Dealer Finance Sales Representative
$54K - $68K/yr
This role is responsible for building and maintaining strong relationships with dealer principals, sales managers, and finance staff while actively promoting YAF's wholesale (floorplan) and retail ...
Dealer Finance Sales Representative
$54K - $68K/yr
This role is responsible for building and maintaining strong relationships with dealer principals, sales managers, and finance staff while actively promoting YAF's wholesale (floorplan) and retail ...
Account Manager - Quebec, Canada $70,000 - $100,000 + Commission, Bilingual English/French
Kansas City, MO · On-site +1
$70K - $100K/yr
... Dealer Principal, General Manager, BDC Manager, General Sales Manager, Service Director, and more • Monitor dealership metrics, ROI reporting, and opportunities for utilization with the Dealer ...
Account Manager - Quebec, Canada $70,000 - $100,000 + Commission, Bilingual English/French
Kansas City, MO · On-site +1
$70K - $100K/yr
... Dealer Principal, General Manager, BDC Manager, General Sales Manager, Service Director, and more • Monitor dealership metrics, ROI reporting, and opportunities for utilization with the Dealer ...
Regional Account Manager (OK)
Oklahoma City, OK · On-site +1
Partner and collaborate with dealer principals, general managers and dealership contacts to develop campaigns consistent with the overall dealership marketing plan * Remain current and knowledgeable ...
Regional Account Manager (OK)
Oklahoma City, OK · On-site +1
Partner and collaborate with dealer principals, general managers and dealership contacts to develop campaigns consistent with the overall dealership marketing plan * Remain current and knowledgeable ...
Dealer Principal information
See salary details
$36.5K - $49.7K
1% of jobs
$49.7K - $63K
4% of jobs
$63K - $76.2K
8% of jobs
$85.1K is the 25th percentile. Wages below this are outliers.
$76.2K - $89.4K
17% of jobs
$89.4K - $102.6K
19% of jobs
The median wage is $103K / yr.
$102.6K - $115.9K
18% of jobs
$122.7K is the 75th percentile. Wages above this are outliers.
$115.9K - $129.1K
15% of jobs
$129.1K - $142.3K
7% of jobs
$142.3K - $155.5K
5% of jobs
$155.5K - $168.8K
3% of jobs
$168.8K - $182K
2% of jobs
$36.5K
$109.4K
$182K
How much do dealer principal jobs pay per year?
How much does a dealer principal make?
What are some common challenges Dealer Principals face when managing a dealership, and how can they address them?
What is the role of a dealer principal?
What are the key skills and qualifications needed to thrive as a Dealer Principal, and why are they important?
What is the highest paid position at a car dealership?
What is the difference between Dealer Principal vs Sales Manager?
| Aspect | Dealer Principal | Sales Manager |
|---|---|---|
| Credentials | Business management experience, automotive industry knowledge | Sales experience, often with certifications in sales or customer relations |
| Work Environment | Oversees entire dealership operations | Focuses on managing sales teams and customer interactions |
| Industry Usage | Commonly used in automotive dealerships | Used across various sales-driven industries, including automotive |
The Dealer Principal is responsible for the overall dealership management, including finance, operations, and strategic planning. In contrast, the Sales Manager primarily focuses on leading the sales team and achieving sales targets. While both roles require automotive industry knowledge and leadership skills, the Dealer Principal has broader responsibilities overseeing the entire dealership.
What jobs in the US pay 300,000 a year?
What is a Dealer Principal?
Other
Medical, Dental, Vision, Retirement, PTO
Posted 26 days ago
Job description
Company Profile
With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.
At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.
At JCB, we stand behind our products—and our name—with pride and commitment to quality.
Position Purpose
JCB North America is offering a unique, high-impact opportunity for an entrepreneurial leader to build,
scale and ultimately own a new JCB dealership in the Murfreesboro, Tennessee market.
This role is designed for a results-driven individual with strong industry expertise, business acumen, and
a passion for building something from the ground up. The successful candidate will lead all aspects of
dealership startup and operations, including market development, team building, financial performance,
and customer acquisition.
This is not just a leadership role- it is a pathway to full dealership ownership, with potential to expand into
multi-location operations as the business grows.
Reports directly to Vice President, Dealer Development
Full operational ownership of a new dealership start-up
High visibility role with direct impact on JCB’s North America growth strategy
Position Type
Full Time, Exempt
Location
Murfreesboro, Tennessee: 1241 Salem Park Ct. Murfreesboro TN 37129
Benefits and Other Compensation
JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
Application Process
Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on July 15, 2026.
Major Tasks, Responsibilities & Key Accountabilities
Business Development & Market Growth
- Develop and execute a comprehensive business plan to establish and grow JCB’s presence in the Murfreesboro and surrounding markets
- Identify, target, and secure strategic customers, including contractors, fleet operators, and key industry stakeholders
- Build strong relationships within the local construction, rental, and equipment markets
- Drive market share growth through aggressive business development and customer engagement strategies
Dealership Operations & Financial Leadership
- Own full P&L responsibility for the dealership, including sales, service, parts, and operational performance
- Develop and manage annual budgets, forecasts, and financial plans
- Drive profitability by optimizing revenue streams, margins, and operational efficiency
- Monitor and analyze key business metrics, including:
- Sales performance
- Service utilization
- Parts revenue
- Inventory management
Sales & Aftermarket Performance
- Lead and grow revenue across equipment sales, service, and parts operations
- Establish and execute strategies to achieve and exceed:
- Monthly, quarterly, and annual sales targets
- Service and aftermarket revenue and margin goals
- Build a strong customer-centric culture focused on retention and long-term partnerships
Team Building & Leadership
- Recruit, hire, and develop a high-performing team across:
- Sales
- Service
- Parts
- Administration and Finance
- Provide strong leadership, coaching, and performance management
- Foster a culture of accountability, collaboration, and continuous improvement
- Develop future leaders within the organization to support business growth
Strategic Planning & Growth Expansion
- Identify opportunities to expand the dealership footprint and scale operations to additional locations
- Develop and execute long-term growth strategies aligned with JCB’s North America vision
- Continuously evaluate market conditions, competitive landscape, and customer demand
Customer & Brand Representation
- Serve as the primary face of JCB within the local market
- Build and maintain strong relationships with:
- Customers
- Industry partners
- Community stakeholders
- Ensure a best-in-class customer experience across all touchpoints
- Other duties as assigned
Minimum Qualifications
- 7–10+ years of progressive experience within construction equipment, heavy equipment, or related dealership environments
- Minimum 5+ years of leadership experience overseeing sales, service, and parts operations
- Proven track record of:
- Driving revenue growth
- Managing P&L responsibility
- Building and leading successful teams
- Strong entrepreneurial mindset with the ability to build and scale a business from inception
- Deep understanding of the local market (Murfreesboro / Middle Tennessee region preferred)
- Exceptional business acumen and financial management skills
- Strong communication, negotiation, and relationship-building abilities
- Bachelor’s degree preferred (Business, Finance, or related field), or equivalent experience
- Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.
Knowledge, Skills, Abilities & Competencies
- Strategic thinker with the ability to execute and deliver measurable results
- Strong leadership presence with the ability to influence, motivate, and develop teams
- Advanced understanding of dealership operations (sales, service, parts, finance)
- Ability to analyze data and make informed, business-critical decisions
- High level of accountability, ownership, and drive for results
- Strong customer focus with a commitment to long-term relationship development
- Ability to operate effectively in a start-up and high-growth environment
Job Conditions
- Both office environment and occasionally manufacturing/factory environment.
- Subject to noise and temperature changes.
Physical Requirements
The physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to:
- Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
- The employee is occasionally required to stand and move and/or walk.
- The employee must frequently move and/or transport up to 10 pounds.
- Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.
Equal Opportunity Employer
JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws.
EEO EMPLOYER/VET/DISABLED.
Reasonable Accommodation Statement
JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at hrsupport@jcb.com.
JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at https://www.jcb.com/en-gb/about/careers.
Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.
About JCB
Sourced by ZipRecruiter
Industry
Machinery manufacturing
Company size
10,000+ Employees
Headquarters location
Rocester, Uttoxeter, GB