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Build the Channel, Then Win It

L-Nutra is a pre-IPO clinical nutrition and longevity company built on decades of research and over $36M in NIH and EU funding. Our ProlLon Fasting Mimicking Diet is the clinically studied nutrition program that has earned real credibility with physicians and a growing HCP footprint. Medical aesthetics is a brand-new channel for ProlLon — and we're hiring the person who will build it from the ground up and personally win the first accounts that prove it works.

This is more than a sales seat. You'll stand up the channel end to end — positioning, materials, lead generation, and event presence, built shoulder-to-shoulder with marketing — while running the full cycle on net-new accounts yourself. You'll be the first person in this seat, with a clinically grounded product, a leadership team investing in the channel, and real runway to grow as it scales.

Why This Role Exists Now

Medical aesthetics has changed. The patient walking into a med spa, dermatology, or aesthetic practice today is increasingly there for more than a single procedure — they want weight, energy, skin-from-within, and longevity, and they're paying cash to get it. The GLP-1 wave has accelerated this: practices are now managing weight journeys, lean-mass preservation, and post-treatment maintenance, and they're actively looking for clinically credible programs that extend the patient relationship between visits.

That's exactly where ProlLon fits — a clinically studied, patient-pay program that complements aesthetic and weight protocols rather than competing with them. The opportunity is real, but the channel doesn't exist yet. There's no inherited book, no playbook, no materials. This role builds all three — and proves the motion is worth scaling.

What You'll Own

Stand Up the Channel

• Build the medical-aesthetics channel end to end — positioning, target segmentation, and the go-to-market motion for ProlLon.

• Partner with marketing on the toolkit — channel-specific materials, messaging, and collateral that make the case to aesthetic practices.

• Design and run lead generation — campaigns, target lists, and outreach motions, built with marketing, that keep the funnel full.

• Working closely with leadership and marketing

Own the Conference & Event Strategy

• Decide where and how the channel shows up — which conferences and events to attend, how to present at them, and how to follow up so presence converts to pipeline.[GU1]

Win Net-New Business

• Cold-prospect and personally close — run the full cycle from first conversation to first qualifying order, winning the net-new accounts that prove the channel.

• Sell consultatively to owners and injectors — credible on the science, practical on the patient and the practice economics.

• Bring the GLP-1 conversation — position ProlLon inside the weight and maintenance protocols practices are already running, not as a separate pitch.

Onboard, Hand Off, and Feed Back

• Onboard each new account through its first 12 months, then hand off to account management so it's retained and grown.

• Feed channel learnings back into marketing's roadmap and into the decision on whether and how to scale the channel.

Pipeline & CRM Discipline

• Keep Zoho clean — lead source, pipeline stages, and attribution current — and maintain healthy pipeline coverage so the channel is legible to you and to leadership.

Requirements

What You Bring

Required

• Track record building a new channel or GTM motion — ideally in medical aesthetics or an adjacent practice channel — not just working an established one.

• Equal parts strategic and hands-on — you can design a channel and partner with marketing on materials, campaigns, and events, and you can personally close.

• Credible, consultative selling to practice owners and injectors — you can hold the clinical conversation and the economics conversation in the same room.

• Self-directed and metrics-driven — you run your own motion against a number, with strong CRM discipline (Zoho a plus).

• Existing relationships across aesthetic, derm, or med spa practices in your metro.[GU1]

• Based in (or willing to own) a priority metro — Los Angeles or New York City — and willing to be in front of accounts in person.

Strongly Preferred

• Background in longevity, metabolic health, weight management, or GLP-1-adjacent products.

• Experience standing up a channel or category from zero in a cash-pay HCP environment.

• Experience in a pre-IPO or recently public health/wellness company.

Who Thrives Here

• You build the channel and close in it

• You're equal parts strategist and closer

• You're comfortable being first in a brand-new channel

• You partner with marketing instead of waiting on it

• You're credible with a physician and warm with the front desk

• You're self-directed and run on metrics

• You're patient with the build, impatient with your own pipeline

• You bring the field back to the team, not just the order

What Success Looks Like

First 90 Days — Channel Foundation

• Channel positioning, target segmentation, and the go-to-market motion defined for medical aesthetics.

• Core materials and messaging built with marketing; the lead-generation motion live and producing.

• Conference and event plan set for the year. First net-new accounts won.

First 6 Months — Channel in Motion

• Consistently landing roughly 20 qualifying new accounts per quarter, at full speed.

• Healthy pipeline coverage (3x) and a lead-gen engine that's producing, not improvising.

• The motion proven and documented enough to confirm the channel is worth scaling.

First 12 Months — Channel Established

• Roughly 70 new qualifying accounts won in year one, with a strong early-reorder rate on the accounts you bring in.

• Clean onboarding-to-handoff with account management — the accounts you win stick.

• A repeatable, documented channel motion the company can scale to the next market.

[GU1]Shouldn't this be a requirement?