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Nielsen/CGA, IRI, Datassential, Technomic, Target Partners Online, IRI/Kroger Retail Execution, Walmart Retail Link, etc.), Syndicated Shopper Panel, and Depletion data preferred * Customer first ...

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How much do datassential jobs pay per hour?

As of May 31, 2026, the average hourly pay for datassential in the United States is $26.34, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $30.77 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Food & Beverage Market Research Analyst at Datassential, and why are they important?

To thrive as a Food & Beverage Market Research Analyst at Datassential, you need strong analytical skills, data interpretation abilities, and a background in market research, statistics, or a related field. Familiarity with data visualization tools (like Tableau), survey platforms, Excel, and sometimes SQL or other data analysis software is typically required. Exceptional communication, curiosity, and attention to detail help analysts translate complex data into actionable insights for clients. These skills ensure that research findings are accurate, impactful, and valuable to food industry decision-makers.

What are some common challenges faced by analysts at Datassential, and how can new team members effectively overcome them?

Analysts at Datassential often work with large datasets and fast-paced client requests, which can be challenging when balancing accuracy with tight deadlines. New team members may find it helpful to familiarize themselves with internal data tools and templates early on, and actively seek feedback from more experienced colleagues. Regular communication with cross-functional teams, such as sales and product development, is crucial for delivering insights that meet client needs. Participating in team meetings and knowledge-sharing sessions will also help new analysts stay updated on industry trends and best practices.

What is Datassential and what does the company do?

Datassential is a leading food industry research and insights company that provides data, trend analysis, and consulting services to help businesses make informed decisions about food, menu development, and consumer preferences. The company offers a variety of tools and reports that track food trends, menu items, and consumer behavior across restaurants and foodservice operators. Clients use Datassential's resources for innovation, marketing strategy, and staying ahead of emerging trends in the food and beverage sector.

What is the difference between Datassential vs Market Research Analyst?

AspectDatassentialMarket Research Analyst
Required credentialsTypically a bachelor's degree in marketing, business, or related fieldBachelor's degree in marketing, business, statistics, or related field
Work environmentData analysis, industry reports, client consultationsData collection, surveys, report writing, client presentations
Employer and industry usageFoodservice, hospitality, consumer insights companiesMarket research firms, corporations, consulting agencies
Common search and comparison intentUnderstanding data analysis roles in food industryComparing data analysis careers in market research

Both roles involve analyzing data to inform business decisions, but Datassential specializes in food industry insights, while Market Research Analysts have a broader scope across various industries. The key differences lie in industry focus, specific tools, and typical employer types.

More about Datassential jobs
Category Insight Data Analyst

Other

Posted 3 days ago


Job description

Job Details 

Company Background 

Alamance is recognized as a leading manufacturer of aerosol whipped cream, flavored drinks, freeze pops, and bottled water, offering beloved brands like Classic Cream, Fun Pops, Coffee Toppers, Whipt, and Groovy Glacier. We produce, pack and ship private labels based on customer specific needs. An innovative company with proven experience in creating exciting new products that redefine what is possible in the food and beverage manufacturing industry. 

Position OpportunityWe are seeking a Category Insights Data Analyst to support Sales and Brand teams by transforming syndicated and customer data into actionable insights. This role will focus on category performance, shopper behavior, and competitive trends across our food portfolio.This position is well-suited for an analyst who is strong in syndicated data and reporting, with opportunities to grow into more advanced analytics and automation over time. Senior-level experience is welcome, but not required.Key Responsibilities
  • R Analyze syndicated data sources including Nielsen, Numerator, Technomic, Datassential, and other third-party data providers to assess category trends, brand performance, pricing, promotions, and distribution.
  • Develop and maintain Power BI dashboards and standard reports to support Sales and Leadership decision-making.
  • Translate data into clear insights and recommendations to support:
  • Category growth strategies
  • Brand and innovation planning
  • Retail customer presentations and line reviews
  • Promotional and pricing decisions
  • Partner with Sales, Category Management, and Brand teams to support customer-specific insights and recurring reporting needs.
  • Monitor competitive activity, emerging trends, and shopper behaviors across channels (grocery, mass, club, convenience, and e-commerce).
  • Ensure accuracy, consistency, and reliability of data used in reporting and analysis.
  • Support ad hoc analyses related to assortment optimization, innovation, renovation, and brand development initiatives.
  • Automation & Efficiency Skills
  • Support efforts to streamline and standardize reporting workflows, reducing manual data pulls and repetitive analysis.
  • Assist in automating Power BI data refreshes, report distribution, and recurring dashboards where applicable.
  • Help build and maintain reusable reporting templates, datasets, and scorecards to improve efficiency and scalability across the organization.
  • Continuously identify opportunities to improve data processes, tools, and reporting effectiveness.

Qualifications (Required)

  • Bachelor’s degree in Business, Analytics, Economics, Statistics, or a related field.
  • 2+ years of experience in category insights, analytics, or a related role within food, beverage, or consumer packaged goods.
  • Working knowledge of Power BI for reporting and dashboard creation.
  • Experience working with syndicated data platforms such as Nielsen and Numerator.
  • Strong analytical skills with the ability to translate data into actionable business insights.
  • Clear communication skills and comfort working cross-functionally.

Preferred Qualifications

  • Advanced Power BI experience, including data modeling, DAX, or complex dashboard development.
  • Experience working with Walmart data, including Scintilla Charter.
  • Familiarity with additional syndicated or industry data sources such as Technomic, Datassential, Circana/IRI, SPINS, or retailer POS systems.
  • Experience supporting retail sales teams, customer presentations, or category reviews.
  • Background in food, beverage, or consumer goods categories.

Knowledge, Skills & Abilities

  • Syndicated data analysis and interpretation
  • Power BI reporting and visualization
  • Category and shopper insights
  • Automation-minded approach to analytics and reporting
  • Strong attention to detail and data accuracy
  • Ability to manage multiple priorities in a fast-paced environment

Physical Requirements:  

Standing, Walking, Sitting

Use of hands, fingers

Reaching with hands and arms

Climb and balance

Stoop, kneel, crouch or crawl

Talk and hear

Distance vision (clear vision at 20 feet or more)

Color vision (ability to identify and distinguish colors)

Depth perception (three-dimensional vision, ability to judge distances and spatial relationships)

Alamance Foods Inc. is an equal opportunity employer and does not discriminate against persons because of age, race, color, creed, religion, disability, gender, ethnic or national origin, or veteran status. Alamance Foods Inc. prohibits discrimination against individuals with disabilities and will reasonably accommodate applicants with a disability, upon request, and will also ensure reasonable accommodation for employees with a disability.

Employment Eligibility: Alamance Foods Inc. participates in the federal E-Verify program. All employment is contingent upon the successful completion of a Form I-9 and verification of authorization to work in the United States.


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About Alamance Foods

Sourced by ZipRecruiter

At Alamance foods we combine innovative ideas with our proven experience to create exciting new products that redefine what's possible. Whether it's scaling up a product concept for production, or exceeding current industry benchmarks, our commitment to excellence is matched only by our appetite for a challenge. Our team of dedicated food scientists can work with you to develop new formulas, fine tune flavors, and scale up for production. We utilize advanced equipment and an established network of suppliers to quickly generate a range of custom formulations As one of the leading suppliers of whipped dairy products in the US, we can produce, pack, and ship your private label based on your specific needs. We also offer supply and logistics solutions for high-volume production demands.

Industry

Food and drink manufacturing

Company size

51 - 200 Employees

Headquarters location

Burlington, NC, US

Year founded

1927

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