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Job Title: Adobe Analytics Architect & MarTech Expert Job Overview

We are seeking an experienced and forward-thinking Adobe Analytics Architect & MarTech Expert to lead our digital analytics architecture, marketing technology ecosystem, and multi-channel measurement strategy. This role requires deep expertise in Adobe Analytics, Adobe Launch/Tags, data layer architecture, and strong hands-on experience across the MarTech stack including personalization, tagging, experimentation, and cross-platform integrations.

The ideal candidate will architect scalable analytics and MarTech solutions, oversee implementation across web/mobile, and ensure high-quality, actionable data flows to support personalization, optimization, and business decisionmaking.

Key Responsibilities Analytics Architecture & Strategy

• Own the end-to-end Adobe Analytics architecture, including technical solution design and implementation roadmap.
• Define tracking strategies using Adobe Launch, data layers, and Adobe Analytics variables (eVars, props, events).
• Develop cross-channel measurement frameworks that align with business KPIs and customer journeys.

MarTech Strategy & Ownership

• Lead the strategy, architecture, and governance of the Marketing Technology ecosystem, including:
  • Adobe Analytics
  • Adobe Launch
  • Adobe Target
  • Customer Journey Analytics (CJA)
  • CDPs (e.g., Adobe Experience Platform)
  • Tag Management and Experimentation Platforms
• Evaluate, onboard, and integrate new MarTech tools to support personalization, automation, attribution, and audience activation.
• Establish MarTech best practices, governance, and data-sharing standards across platforms.

Implementation & Technical Leadership

• Architect and implement robust data layers supporting analytics, targeting, and experimentation use cases.
• Lead deployments of tags, pixels, and event tracking for web, mobile, and third-party platforms.
• Partner with engineering teams to ensure accurate, scalable implementation.
• Perform QA, debugging, and validation using Adobe Debugger, Charles Proxy, and similar tools.

Cross-Functional Collaboration

• Work closely with product, marketing, engineering, CRM, and UX teams to translate business requirements into technical tracking/MarTech solutions.
• Present complex technical concepts in clear, business-friendly language.
• Drive stakeholder alignment around measurement frameworks and MarTech adoption.

Data Governance & Compliance

• Establish strict data governance, taxonomy, and documentation standards for the analytics and MarTech ecosystem.
• Enforce privacy compliance (GDPR, CCPA) across all tracking and MarTech integrations.
• Conduct regular audits of Adobe Analytics, Launch, and downstream systems.

Reporting, Insights & Activation

• Enable teams with Adobe Analytics Workspace dashboards, segments, and insights.
• Support audience activation, personalization, and experimentation using Adobe Target and other MarTech tools.
• Integrate Adobe Analytics with downstream platforms for holistic reporting and customer journey analysis.

Qualifications Education

• Bachelor's or Master's degree in Data Analytics, Computer Science, Information Systems, or related field.

Experience

• 5+ years of experience in Adobe Analytics solution design and implementation.
• Strong experience architecting MarTech ecosystems and implementing cross-channel data flows.
• Prior leadership experience or platform ownership experience is preferred.

Technical Skills (Mandatory)

• Expert-level proficiency in:
  • Adobe Analytics
  • Adobe Launch / Tag Manager
  • eVars, props, events, classifications, processing rules
  • Data layer architecture (web & mobile)
• Strong JavaScript understanding and experience with debugging tools.
• Hands-on experience with MarTech platforms such as:
  • Adobe Experience Platform (AEP)
  • Adobe Target
  • CDPs (Adobe or non-Adobe)
  • Customer Journey Analytics (CJA)
  • A/B testing and personalization tools
• Familiarity integrating Adobe Analytics with BigQuery, Snowflake, or cloud data lakes.

Soft Skills

• Strong communication and stakeholder management skills.
• Excellent problem-solving and analytical thinking.
• Ability to lead discussions, drive decisions, and champion best practices across teams.

Certifications (Preferred)

• Adobe Certified Expert (Analytics Architect/Developer)
• Adobe Experience Platform or Target certifications
• Digital analytics or MarTech-related certifications

 Satisha Krishnamurthy ^^^

Shorter version

Adobe Analytics Architect & MarTech Expert

We are looking for an experienced Adobe Analytics Architect & MarTech Expert to lead our digital analytics and marketing technology strategy. This role will design scalable tracking architectures, manage the Adobe Experience Cloud ecosystem, and ensure highquality data to power insights, personalization, and business decisions.

Key Responsibilities

• Architect endtoend Adobe Analytics solutions, including data layers, tagging strategy, and implementation.
• Lead MarTech platforms (Adobe Analytics, Launch, Target, CJA, AEP/CDP) and ensure cohesive data flows across channels.
• Partner with product, engineering, and marketing teams to define KPIs and measurement frameworks.
• Oversee tag management, experimentation, and personalization initiatives.
• Establish governance, documentation standards, and ensure compliance with data security/privacy requirements.
• Drive reporting enablement through Adobe Workspace, audience activation, and cross-platform integrations.

Qualifications

• 5+ years of experience in Adobe Analytics architecture and implementation.
• Strong expertise with Adobe Launch, data layers, eVars/props/events, and debugging tools.
• Hands-on experience across the MarTech stack: AEP, Target, CDP, CJA, A/B testing platforms.
• Solid understanding of JavaScript, web/mobile tagging, and analytics QA.
• Excellent communication and stakeholder management skills.
• Adobe certifications preferred.

Compensation, Benefits and Duration

Minimum Compensation: USD 48,000
Maximum Compensation: USD 168,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post