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Customer Retention Marketing Jobs (NOW HIRING)

Europa Eyewear

Lifecycle Marketing Manager

Minneapolis, MN · On-site

$80K - $100K/yr

Summary of Position We're looking for an experienced retention marketer who loves turning customer data into meaningful experiences that increase repeat purchases, customer lifetime value, and brand ...

Everlane

Retention Marketing Manager

Los Angeles, CA · Hybrid

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

Lumimeds

Lifecycle Marketing Manager - Retention

Lifecycle Marketing Manager - Retention Location: United States (Remote) About LumiMeds LumiMeds is ... Build, launch, and optimize automated customer journeys including: * Welcome * Onboarding

The Nielsen Company

Director, Retention Marketing

$131K/yr

... Marketing to own the post-purchase customer journey. You will lead a sophisticated dual-track ... Your goal is to maximize Customer Lifetime Value (CLV) through data-driven retention tactics and ...

Stio

Senior Marketing Manager, Retention

Jackson, WY · Remote

Success in this role requires strong analytical rigor, customer segmentation expertise, and a deep understanding of lifecycle marketing strategy. YOUR RESPONSIBILITIES * Own Retention Growth ...

Stio

Senior Marketing Manager, Retention

Denver, CO · Remote

Success in this role requires strong analytical rigor, customer segmentation expertise, and a deep understanding of lifecycle marketing strategy. YOUR RESPONSIBILITIES * Own Retention Growth ...

Stio

Senior Marketing Manager, Retention

Success in this role requires strong analytical rigor, customer segmentation expertise, and a deep understanding of lifecycle marketing strategy. YOUR RESPONSIBILITIES * Own Retention Growth ...

Lumimeds

Lifecycle Marketing Manager - Retention

About the Role We're looking for a Lifecycle Marketing Manager focused on Retention to own the customer journey after acquisition. This person will build and optimize automated lifecycle campaigns ...

The Nielsen Company

Director, Retention Marketing

... Marketing to own the post-purchase customer journey. You will lead a sophisticated dual-track ... Your goal is to maximize Customer Lifetime Value (CLV) through data-driven retention tactics and ...

Everlane

Retention Marketing Manager

Los Angeles, CA · On-site

$81K - $120K/yr

We're looking for a Manager of Retention Marketing to deepen engagement and grow customer lifetime value across the full lifecycle. You will go beyond managing email and SMS, focusing on ...

BRUNT Workwear

Retention Marketing Manager

Reading, MA · On-site

The Retention Marketing Manager owns BRUNT's lifecycle marketing program across our owned channels ... You architect multi-step, conditional customer journeys with D2C revenue, repeat behavior, and ...

CrucialPoint

US Email Marketing Manager

Los Angeles, CA · On-site

$30/hr

Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and ...

CrucialPoint

US Email Marketing Manager

Los Angeles, CA · On-site +1

$20 - $30/hr

Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and ...

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Showing results 41-60

All JobsCustomer Retention Marketing Jobs

Customer Retention Marketing information

See salary details

$25.5K

$64.8K

$75K

How much do customer retention marketing jobs pay per year?

As of Aug 18, 2026, the average yearly pay for customer retention marketing in the United States is $64,752.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $73,500.00 per year, depending on experience, location, and employer.

What is customer retention marketing?

Customer retention marketing refers to strategies and tactics that businesses use to keep their existing customers engaged and loyal over time. Instead of focusing solely on acquiring new customers, retention marketing aims to increase the lifetime value of current customers by encouraging repeat purchases, fostering brand loyalty, and reducing churn. Common techniques include personalized email campaigns, loyalty programs, targeted offers, and proactive customer support. Effective retention marketing can lead to higher profitability, as it is generally less expensive to retain customers than to acquire new ones.

What are the key skills and qualifications needed to thrive as a customer retention marketing professional?

To thrive as a Customer Retention Marketing professional, you need expertise in data analysis, segmentation, campaign management, and a background in marketing or business. Familiarity with CRM platforms, email marketing tools, and analytics software, along with certifications like HubSpot or Salesforce, is highly beneficial. Strong communication, creativity, and problem-solving skills help build lasting customer relationships and craft effective retention strategies. These skills are crucial for increasing customer loyalty, maximizing lifetime value, and driving business growth.

What are some common challenges faced by professionals in customer retention marketing, and how can they be addressed?

Professionals in Customer Retention Marketing often face the challenge of effectively segmenting customers and personalizing campaigns to increase loyalty. Keeping up with changing customer preferences and digital trends can also be demanding. To address these challenges, it’s important to leverage data analytics tools, collaborate closely with product and customer service teams, and regularly test and optimize campaign strategies. Building strong cross-functional relationships ensures that retention efforts are aligned with overall business goals and customer needs.

What is the difference between Customer Retention Marketing vs Customer Service Representative?

AspectCustomer Retention MarketingCustomer Service Representative
Primary FocusDeveloping strategies to retain customers and increase loyaltyAssisting customers with inquiries, issues, and support
Skills & CredentialsMarketing knowledge, communication skills, data analysisCommunication skills, problem-solving, product knowledge
Work EnvironmentMarketing departments, office settings, digital platformsCall centers, retail stores, customer support centers
Industry UsageRetail, e-commerce, service industriesRetail, telecommunications, hospitality

While Customer Retention Marketing focuses on creating strategies to keep customers engaged and loyal, Customer Service Representatives handle direct interactions to resolve customer issues. Both roles are essential for customer satisfaction but differ in their approach and daily tasks.

More about Customer Retention Marketing jobs

What job categories do people searching Customer Retention Marketing jobs look for?

The top searched job categories for Customer Retention Marketing jobs are:

Customer Retention Marketing jobs near you
Infographic showing various Customer Retention Marketing job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 87% Physical, 1% Hybrid, and 12% Remote job distribution, with an average salary of $64,752 per year, or $31.1 per hour.

Lifecycle Marketing Manager

Europa Eyewear

Minneapolis, MN • On-site

$80K - $100K/yr

Full-time

Posted 26 days ago

Job description

Summary of Position
 We're looking for an experienced retention marketer who loves turning customer data into meaningful experiences that increase repeat purchases, customer lifetime value, and brand loyalty. This role will own the strategy, execution, testing, and optimization of our customer retention programs across email, SMS, loyalty, and direct mail. You’ll support lifecycle marketing across two distinct ecommerce brands, while designing and developing our B2b/Wholesale lifecycle marketing strategy to strengthen customer relationships across every channel. If you're excited by segmentation, automation, creative testing, and using data to drive growth, we'd love to meet you.

This role will lead the planning, execution, optimization, and reporting of:

  • Email Marketing
  • SMS Marketing
  • Loyalty Program
  • Direct Mail
  • Customer Lifecycle Automation
ResponsibilitiesLifecycle Strategy
  • Own the customer retention roadmap across multiple ecommerce brands
  • Develop customer journeys that increase repeat purchase rate and LTV
  • Build segmentation strategies using purchase behavior, engagement, demographics, and customer value
  • Identify opportunities to improve customer experience throughout the lifecycle
  • Partner with b2b marketing team to support email initiatives
  • Collaborate with Director of Ecommerce and paid media agency to improve acquisition-to-retention handoff
Email Marketing
  • Build monthly email marketing calendars
  • Execute promotional, editorial, and triggered campaigns
  • Optimize subject lines, creative, offers, and messaging through A/B testing
  • Monitor deliverability and list health
  • Grow email subscriber acquisition
  • Partner with Senior Ecommerce Operations Manager and Marketing, and Product teams to influence merchandising, product launches, and promotional strategy.
  • Partner with Marketing team to incorporate brand-level storytelling and content strategy across retention channels
SMS Marketing
  • Develop SMS strategy aligned with promotional and lifecycle marketing
  • Execute campaigns and automated flows
  • Improve subscriber growth and engagement
  • Balance revenue generation with subscriber experience
Lifecycle Automation
  • Own and optimize automated programs including behavioral flows (welcome, abandon, post-purchase, cross-sell, loyalty, and more)
  • Continuously test timing, messaging, segmentation, and offers to improve performance and overall customer journey
  • Develop and manage an ongoing testing roadmap
Loyalty & Customer Engagement
  • Own the customer loyalty program
  • Develop campaigns that increase enrollment, engagement, and redemption
  • Identify opportunities to reward and recognize high-value customers
  • Partner with Ecommerce on customer retention initiatives
Direct Mail

Partner with Direct Mail agency to:

  • Manage customer segmentation and campaign planning
  • Coordinate with external vendors
  • Analyze campaign performance and incrementality
  • Recommend testing opportunities to improve ROI
Analytics & Reporting
  • Provide insights and recommendations that improve program performance.
  • Track and report key retention KPIs including:
  • Revenue by channel (email, SMS, direct, etc.)
  • Repeat purchase rate
  • Customer Lifetime Value
  • Email/SMS KPIs (Open Rate, Click Rate, Conversion Rate, Revenue per Recipient, List Growth, etc.)
  • Loyalty participation and growth
  • Direct mail performance
Qualifications
  • 4–7+ years of ecommerce retention marketing experience
  • Strong experience with:
    • Email Marketing
    • SMS Marketing
    • Customer Lifecycle Marketing
    • Loyalty & Referral Programs
    • Direct Mail
  • Experience with Klaviyo preferred
  • Experience with Shopify Plus preferred
  • Strong understanding of customer segmentation
  • Comfortable analyzing campaign performance and making data-driven recommendations
  • Experience using or managing marketing calendars
  • Experience leveraging AI tools to improve segmentation, personalization, content creation, and campaign efficiency
  • Excellent project management skills
  • Strong copy and creative instincts
  • Highly organized with exceptional attention to detail