ZipRecruiter

Log In

1

Customer Retention Marketing Jobs (NOW HIRING)

Swanson Health

Retention Marketing Manager

Chicago, IL · Remote

The Retention Marketing Manager will be responsible for growing customer lifetime value by developing, executing, and optimizing marketing strategies that keep existing Swanson customers engaged ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

burton

Retention Marketing Manager

Burton, MI · On-site +1

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

360training

Senior Retention Marketing Manager

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Own retention performance across the customer lifecycle, including engagement, renewal, and win ... Represent retention marketing in cross-functional initiatives, including acquisition integrations

Burton

Retention Marketing Manager

Burlington, VT · On-site +1

$85K/mo

They drive customer retention, engagement, and loyalty for our DTC business with a primary focus on email marketing, SMS, CRM, and other customer lifecycle strategies, with an additional emphasis on ...

next page

Showing results 1-20

All JobsCustomer Retention Marketing Jobs

Customer Retention Marketing information

See salary details

$25.5K

$64.8K

$75K

How much do customer retention marketing jobs pay per year?

As of Aug 17, 2026, the average yearly pay for customer retention marketing in the United States is $64,752.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,000.00 and $73,500.00 per year, depending on experience, location, and employer.

What is customer retention marketing?

Customer retention marketing refers to strategies and tactics that businesses use to keep their existing customers engaged and loyal over time. Instead of focusing solely on acquiring new customers, retention marketing aims to increase the lifetime value of current customers by encouraging repeat purchases, fostering brand loyalty, and reducing churn. Common techniques include personalized email campaigns, loyalty programs, targeted offers, and proactive customer support. Effective retention marketing can lead to higher profitability, as it is generally less expensive to retain customers than to acquire new ones.

What are the key skills and qualifications needed to thrive as a customer retention marketing professional?

To thrive as a Customer Retention Marketing professional, you need expertise in data analysis, segmentation, campaign management, and a background in marketing or business. Familiarity with CRM platforms, email marketing tools, and analytics software, along with certifications like HubSpot or Salesforce, is highly beneficial. Strong communication, creativity, and problem-solving skills help build lasting customer relationships and craft effective retention strategies. These skills are crucial for increasing customer loyalty, maximizing lifetime value, and driving business growth.

What are some common challenges faced by professionals in customer retention marketing, and how can they be addressed?

Professionals in Customer Retention Marketing often face the challenge of effectively segmenting customers and personalizing campaigns to increase loyalty. Keeping up with changing customer preferences and digital trends can also be demanding. To address these challenges, it’s important to leverage data analytics tools, collaborate closely with product and customer service teams, and regularly test and optimize campaign strategies. Building strong cross-functional relationships ensures that retention efforts are aligned with overall business goals and customer needs.

What is the difference between Customer Retention Marketing vs Customer Service Representative?

AspectCustomer Retention MarketingCustomer Service Representative
Primary FocusDeveloping strategies to retain customers and increase loyaltyAssisting customers with inquiries, issues, and support
Skills & CredentialsMarketing knowledge, communication skills, data analysisCommunication skills, problem-solving, product knowledge
Work EnvironmentMarketing departments, office settings, digital platformsCall centers, retail stores, customer support centers
Industry UsageRetail, e-commerce, service industriesRetail, telecommunications, hospitality

While Customer Retention Marketing focuses on creating strategies to keep customers engaged and loyal, Customer Service Representatives handle direct interactions to resolve customer issues. Both roles are essential for customer satisfaction but differ in their approach and daily tasks.

More about Customer Retention Marketing jobs

What job categories do people searching Customer Retention Marketing jobs look for?

The top searched job categories for Customer Retention Marketing jobs are:

Customer Retention Marketing jobs near you
Infographic showing various Customer Retention Marketing job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $64,752 per year, or $31.1 per hour.

Customer Relationship/Retention Marketing Director

Arrow International, Inc.

Cleveland, OH • On-site

Full-time

Re-posted 9 days ago

Job description

Description

Customer Relationship/Retention Marketing Director

Cleveland, OH, OH


Description

Arrow International is the world's largest manufacturer and supplier of charitable gaming products and solutions. We produce and distribute a wide array of products including consumables (pull tab tickets, bingo paper and ink, etc.) as well as world class, state-of-the-art, electronic gaming products. Our products are sold, installed, and operated in numerous social and gaming venues around the world. We continue to grow at a record pace and offer this exciting career opportunity to join our team where we are focused on attracting and engaging exceptional talent, empowering colleagues to achieve fulfilling careers, and creating fun and engaging products that are second to none for our customers.

Requirements

Position Summary

As a Customer Relationship/Retention Marketing Director, your primary responsibility will be to develop and implement strategies to enhance customer visitation and increase customer retention through our rewards program. You will be marketing through a retail environment, managing a loyalty style rewards program that measures retail/store visits and encourages more frequent visits. Additionally, you will be responsible for designing reward promotional programs, monthly and quarterly prizes for visitors, and developing engaging member programs.

Primary Roles and Responsibilities

  • Develop and implement a comprehensive customer engagement strategy to increase program activity and drive repeat business.
  • Manage, optimize and measure the retail-based program, ensuring it effectively measures store/venue visits and encourages more frequent visits.
  • Design and execute reward promotions that incentivize customers to engage with the loyalty program and make repeat visits.
  • Create and manage monthly and quarterly prize programs to reward presence of customers and incentivize continued engagement in program.
  • Analyze customer data and insights to identify trends and opportunities for improving customer retention and loyalty.
  • Collaborate with cross-functional teams, including marketing, sales, and customer service, to align strategies and      initiatives that support customer retention goals.
  • Monitor and evaluate the effectiveness of customer retention initiatives, making recommendations for optimization and      improvement.
  • Stay updated on industry trends and best practices in customer retention marketing, incorporating innovative strategies into the company's loyalty program.
  • Manage a team of marketing professionals, providing guidance, support, and mentorship to drive results.

Requirements

Experience and Education

  • BA or BS in marketing, business, or a related field. MBA preferred.
  • Proven experience in customer retention marketing, preferably in a retail or consumer-focused or casino industry.
  • Market Agency and multi-project marketing experience a plus.
  • Experience in designing and executing reward promotions and prize programs.
  • Proficient in analyzing customer data and utilizing insights to drive strategic decision-making.
  • Fulfillment Center management a plus.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong leadership and managerial skills, with the ability to motivate and inspire a team.
  • Creative thinking and problem-solving abilities to develop innovative customer retention strategies.
  • Exceptional organizational and project management skills, with the ability to prioritize and multitask in a fast-paced      environment.
  • Knowledge of marketing automation tools and CRM systems.

To ensure a safe and productive work environment, all candidates who receive a conditional job offer must successfully pass a confidential pre-employment drug screening, which generally consists of a hair drug test, and receive an acceptable result as a condition of employment.  


Arrow International does not accept unsolicited resumes from third-party agencies. Resumes submitted without an approved vendor agreement will become the property of Arrow International, and no fees will be paid if the candidate is hired. 


#INDS&S

Apply