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Customer Reference Manager Jobs in Raleigh, NC (NOW HIRING)

3E

Customer Success Engineer

Durham, NC · On-site

Strong project management skills are at the core of this role: you'll keep onboarding on track ... facilitating customer references that highlight the success and value of the platform.

3E

Customer Success Engineer

Durham, NC · On-site

Strong project management skills are at the core of this role: you'll keep onboarding on track ... facilitating customer references that highlight the success and value of the platform.

Steer

Strategic Customer Success Manager

Raleigh, NC · Remote

Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) ... Reference Checks *We also require completion of the Wonderlic Assessment before the end of the ...

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Customer Reference Manager information

See Raleigh, NC salary details

$22.4K

$59.6K

$99.6K

How much do customer reference manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for customer reference manager in Raleigh, NC is $59,638.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,800.00 and $67,100.00 per year, depending on experience, location, and employer.

What is a customer reference manager?

A customer reference manager is responsible for coordinating and maintaining relationships with satisfied customers to serve as references for sales and marketing efforts. They gather testimonials, manage reference requests, and ensure positive customer experiences are communicated effectively, often using CRM tools. Strong communication and relationship management skills are essential in this role.

What is the difference between Customer Reference Manager vs Customer Success Manager?

AspectCustomer Reference ManagerCustomer Success Manager
Primary FocusManaging customer references and case studiesEnsuring customer satisfaction and retention
Key ResponsibilitiesCollecting and maintaining customer references, coordinating reference activitiesOnboarding, supporting, and growing customer accounts
Required SkillsCommunication, relationship management, project coordinationCustomer relationship management, problem-solving, strategic planning
Work EnvironmentCollaborates with sales and marketing teamsWorks closely with sales, support, and product teams

The Customer Reference Manager primarily focuses on managing and leveraging customer references to support sales and marketing efforts. In contrast, the Customer Success Manager concentrates on ensuring ongoing customer satisfaction and retention. While both roles require strong communication skills and customer relationship expertise, their core objectives differ, with the Reference Manager emphasizing reference activities and the Success Manager focusing on customer success and growth.

What are the key skills and qualifications needed to thrive as a Customer Reference Manager, and why are they important?

To thrive as a Customer Reference Manager, you need expertise in customer relationship management, project coordination, and strong written and verbal communication skills, often supported by a bachelor’s degree in business or marketing. Familiarity with CRM platforms like Salesforce, content management systems, and customer advocacy tools is typically required. Outstanding interpersonal skills, attention to detail, and the ability to influence and collaborate across departments set top performers apart. These abilities are crucial for building trust with customers, capturing compelling success stories, and supporting sales and marketing initiatives.

What is the role of a CSM?

A Customer Reference Manager (CSM) is responsible for managing and maintaining relationships with key customer references to support sales and marketing efforts. They coordinate customer testimonials, case studies, and references to showcase product success and ensure customer satisfaction. Strong communication and organization skills are essential for this role.

Can I put my boyfriend as a reference for a job?

As a Customer Reference Manager, using a personal relationship like a boyfriend as a professional reference is generally discouraged. Employers prefer references from previous employers, colleagues, or clients who can objectively assess your skills and work ethic. Personal references may not carry the same credibility in a professional context and could impact your application negatively.

What is the highest paying job in customer service?

The highest paying roles in customer service include Customer Service Director, Customer Experience Executive, and Customer Support Operations Manager, often earning six-figure salaries. These positions typically require extensive experience, leadership skills, and knowledge of customer relationship management (CRM) tools.

How does a Customer Reference Manager typically collaborate with sales and marketing teams?

A Customer Reference Manager frequently works closely with both sales and marketing teams to identify, nurture, and showcase satisfied customers who can serve as references. This involves coordinating interviews, case studies, and reference calls, as well as ensuring that reference assets align with current campaign goals. Regular communication and cross-functional meetings are common to keep all stakeholders informed and to maximize the impact of customer advocacy programs. This collaborative approach helps ensure that the right customer stories are leveraged at the right stages of the sales cycle.
What are popular job titles related to Customer Reference Manager jobs in Raleigh, NC? For Customer Reference Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Customer Reference Manager jobs in Raleigh, NC look for? The top searched job categories for Customer Reference Manager jobs in Raleigh, NC are:
Customer Reference Manager jobs near you
MDM Program Manager| Customer 360 | Reference Data Programs

MDM Program Manager| Customer 360 | Reference Data Programs

First Citizens Bank

Raleigh, NC • On-site

Full-time

Re-posted 22 days ago

First Citizens Bank rating

7.5

Company rating: 7.5 out of 10

Based on 104 frontline employees who took The Breakroom Quiz

92nd of 149 rated banks

Job description

Overview
We are seeking a seasoned Change Manager and Program Manager to lead enterprise-scale Master Data Management (MDM), Customer 360, and Reference Data initiatives. This is a dual-mandate leadership role designed for a battle-tested professional who combines rigorous program governance with the organizational change expertise required to drive large-scale data transformation programs from strategy through execution.
The ideal candidate brings deep Big 4 consulting roots and a track record of turning complex data quality and governance challenges into measurable business outcomes.
Responsibilities
Program Leadership & Governance
  • Own end-to-end program management for MDM, Customer 360, and Reference Data initiatives across multi-year, cross-functional delivery roadmaps
  • Establish and maintain program governance structures including steering committees, RAID logs, decision frameworks, and milestone tracking
  • Manage interdependence across workstreams, vendors, technology partners, and business units to ensure cohesive program delivery
  • Drive resource planning, budget oversight, and schedule management across concurrent workstreams
  • Lead program health assessments and proactively escalate risks with mitigation strategies

Change Management
  • Design and execute enterprise change management strategies aligned to PROSCI/ADKAR or equivalent methodologies
  • Conduct stakeholder impact assessments and readiness evaluations across business divisions affected by data transformation
  • Develop and oversee communication plans, training curricula, and adoption roadmaps tailored to diverse audiences from frontline users to senior executives
  • Lead organizational design considerations for new data governance roles, data steward communities, and operating model transitions
  • Build and sustain executive sponsorship, navigating resistance and organizational friction with diplomatic precision

Data Quality Remediation
  • Lead data quality remediation programs spanning profiling, root cause analysis, remediation playbooks, and ongoing monitoring
  • Partner with data stewards, architects, and engineering teams to define data quality KPIs, SLAs, and issue resolution workflows
  • Embed data quality accountability into business processes and operating norms as part of broader culture change
  • Oversee data quality dashboards and executive reporting to track remediation progress against defined targets

Executive Communications
  • Craft compelling executive content including board-level presentations, program status narratives, investment cases, and milestone briefings
  • Translate complex technical data concepts into clear, business-relevant stories that drive decision-making at the executive level
  • Facilitate executive steering committee sessions, workshops, and governance forums with confidence and clarity
  • Create polished, insight-driven deliverables including roadmap decks, program scorecards, risk briefings, and transformation narratives

Qualifications
Bachelor's Degree and 8 years of experience in Data Management, Data Analytics, Enterprise Risk Management OR High School Diploma or GED and 12 years of experience in Data Management, Data Analytics, Enterprise Risk Management
Experience
  • 15+ years of progressive experience in program management and/or change management, with at least 8 years focused on enterprise data programs
  • Mandatory Big 4 consulting experience (Deloitte, PwC, EY, or KPMG) with demonstrated client delivery leadership
  • Proven delivery ownership of MDM, Customer 360, or Reference Data programs at Fortune 500 or large enterprise scale
  • Experience running data councils and data forums with the ability to handle LOB leadership
  • Deep hands-on experience leading data programs & data quality remediation programs including scoping, execution, and measurement
  • Track record of directly engaging and influencing C-suite executives across multiple organizations or engagement contexts

Skills & Competencies
  • Mastery of program management methodologies (PMI, SAFe, Agile, Waterfall, hybrid) and change management frameworks
  • Exceptional executive communication and presentation skills - ability to create board-ready decks, briefing documents, and executive narratives with minimal guidance
  • Strong command of data management concepts including data governance, metadata, data lineage, master data hierarchies, and golden record strategies
  • Advanced stakeholder management skills with the ability to navigate complex organizational dynamics, competing priorities, and political landscapes
  • Proficiency with program governance tooling (Jira, MS Project, ServiceNow, Smartsheet) and data quality platforms

Preferred Qualifications
  • PMP, PgMP, or equivalent program management certification
  • Experience with Informatica MDM, SAP MDG, Reltio, Stibo STEP, or comparable MDM platforms
  • Exposure to CRM platforms (Salesforce, Microsoft Dynamics) and Customer 360 data architectures
  • Industry experience in Banking or Financial Services
  • MBA or advanced degree in Business, Information Management, or a related field

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Benefits are an integral part of total rewards and First Citizens Bank is committed to providing a competitive, thoughtfully designed and quality benefits program to meet the needs of our associates. More information can be found at https://jobs.firstcitizens.com/benefits.

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